{"id":540903,"date":"2023-01-19T16:00:00","date_gmt":"2023-01-19T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/tv-use-plateaus-in-december-as-gaming-eats-into-broadcast-cable\/"},"modified":"2023-01-19T16:00:00","modified_gmt":"2023-01-19T13:00:00","slug":"tv-use-plateaus-in-december-as-gaming-eats-into-broadcast-cable","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/tv-use-plateaus-in-december-as-gaming-eats-into-broadcast-cable\/","title":{"rendered":"#TV Use Plateaus in December as Gaming Eats Into Broadcast, Cable"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a278b43440fb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a278b43440fb\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/tv-use-plateaus-in-december-as-gaming-eats-into-broadcast-cable\/#TV_Use_Plateaus_in_December_as_Gaming_Eats_Into_Broadcast_Cable\" >TV Use Plateaus in December as Gaming Eats Into Broadcast, Cable<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"TV_Use_Plateaus_in_December_as_Gaming_Eats_Into_Broadcast_Cable\"><\/span>TV Use Plateaus in December as Gaming Eats Into Broadcast, Cable<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Overall TV usage inched up in December, but streaming, cable and broadcast platforms all lost a bit of their market share. NBCUniversal\u2019s Peacock service also broke into the individual streaming platform rankings.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Nielsen\u2019s monthly Gauge rankings of TV use show December 2022 had a tiny gain over November in the total time spent, growing by 0.3 percent. Most of that growth, however, came in the \u201cother TV use\u201d category and was driven by an increase in gaming on TV screens (the \u201cother\u201d category also includes physical <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> playback and some on demand viewing). The uptick in video <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> play brought other TV use to 6.3 percent of all time spent, up from 4.3 percent in November. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Streaming was still the platform of choice for a plurality of viewers and contributed 38.1 percent of all viewing time for December. That was off slightly from 38.2 percent a month earlier \u2014 which Nielsen attributes to rounding \u2014 and ended a nine-month streak in which streaming\u2019s share of all TV use increased.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Peacock accounted for 1 percent of all TV use in December, crossing that threshold and breaking out of the \u201cother streaming services\u201d group for the first time. The NBCU platform\u2019s streaming of Spanish-language World Cup matches, limited <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> <em>The Best Man: The Final Chapters<\/em> and library episodes of <em>Yellowstone<\/em> all contributed to the bump. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Broadcast (24.7 percent) and cable (30.8 percent) each lost a share point in December. The broadcast dip was driven by declines in network drama viewing as shows went on their holiday breaks, while on cable, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> viewing fell off by 10 percent. Feature films on cable, however, grew by about 5 percent \u2014\u00a0thanks in part to a glut of holiday movies on a number of outlets \u2014 and accounted for 22 percent of all cable viewing.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    YouTube (8.7 percent of all TV use) and Netflix (7.5 percent) retained the top two spots among streaming services, though each lost a tenth of a point compared to November.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Nielsen\u2019s Gauge rankings for December are below.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    <strong>Platforms<\/strong><\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Streaming*: 38.1 percent of TV use<br \/>Cable: 30.8 percent<br \/>Broadcast: 24.7 percent<br \/>Other: 6.3 percent<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    <em>*Includes linear streaming on MVPD <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>s and VMVPDs such as Hulu + Live and YouTube TV. Broadcast and cable content viewed through linear streaming apps also credit their respective categories.<\/em><\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    <strong>Streaming Services<\/strong><\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    YouTube (including YouTube TV): 8.7 percent<br \/>Netflix: 7.5 percent<br \/>Hulu (including Hulu +Live): 3.4 percent<br \/>Prime Video: 2.7 percent<br \/>Disney+: 1.9 percent<br \/>HBO Max: 1.4 percent<br \/>Peacock: 1 percent<br \/>Pluto TV: 0.8 percent<br \/>All others: 10.7 percent<\/p>\n<\/p><\/div>\n<p><script type=\"text\/plain\" class=\"optanon-category-C0004\">\n!function(f, b, e, v, n, t, s) {\nif (f.fbq) return;\nn = f.fbq = function() {n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);};\nif (!f._fbq) f._fbq = n;\nn.push = n;\nn.loaded = !0;\nn.version = '2.0';\nn.queue = [];\nt = b.createElement(e);\nt.async = !0;\nt.src = v;\ns = b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t, s);\n}(window, document, 'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '352999048212581');\nfbq('track', 'PageView');\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/social-media\/\" target=\"_blank\" rel=\"noopener\">Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.hollywoodreporter.com\/tv\/tv-news\/december-2022-tv-use-rankings-1235303747\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TV Use Plateaus in December as Gaming Eats Into Broadcast, Cable Overall TV usage inched up in December, but streaming, cable and broadcast platforms all lost a bit of their market share. NBCUniversal\u2019s Peacock service also broke into the individual streaming platform rankings. Nielsen\u2019s monthly Gauge rankings of TV use show December 2022 had a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":540904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2022\/12\/NUP_198256_00001.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[121212,27947,26256],"class_list":["post-540903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-nielsen","tag-peacock","tag-tv-ratings"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/540903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=540903"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/540903\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/540904"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=540903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=540903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=540903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}