{"id":54322,"date":"2020-08-26T20:54:00","date_gmt":"2020-08-26T17:54:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/facebook-says-apple-iphone-update-will-hurt-ability-to-target-ads\/"},"modified":"2020-08-26T20:54:00","modified_gmt":"2020-08-26T17:54:00","slug":"facebook-says-apple-iphone-update-will-hurt-ability-to-target-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/facebook-says-apple-iphone-update-will-hurt-ability-to-target-ads\/","title":{"rendered":"#Facebook says Apple iPhone update will hurt ability to target ads"},"content":{"rendered":"

“#Facebook<\/a> says App<\/a>le iPhone update will hurt ability to target ads<\/strong>”<\/p>\n

\n
\n
\n

August 26, 2020 |<\/span> 1:54pm <\/p>\n

\n Facebook on Wednesday warned developers that a new Apple privacy update would likely harm its ability to get targeted ads in front of iPhone users.<\/p>\n

The social network said in a blog post that forthcoming changes in Apple\u2019s new iOS 14 iPhone and iPad software could render its Audience Network system \u201cso ineffective on iOS 14 that it may not make sense to offer it.\u201d<\/p>\n

The system currently allows Facebook to connect users\u2019 off-Facebook activities with their profile to better serve personalized advertisements. But with Apple doubling down on privacy in its new iPhone software, Facebook\u2019s tools will be limited.<\/p>\n

\u201cBecause of advertisers\u2019 reduced ability to accurately target and measure their campaigns, app developers and publishers should expect lower CPMs on Audience Network and likely other ad networks on iOS,\u201d Facebook said, referring to the return on investment for ad campaigns.<\/p>\n

In internal testing, Facebook said that it has seen \u201cmore than a 50 percent drop in Audience Network publisher revenue when personalization was removed\u201d from the equation, and added that \u201cin reality, the impact to Audience Network on iOS 14 may be much more.\u201d<\/p>\n

The company took a not-so-subtle jab at Apple at the end of its note, saying that \u201cwe understand that iOS 14 hurt many of our developers and publishers at an already difficult time for businesses,\u201d and added that \u201cmany of these are small businesses that depend on ads to support their livelihood.\u201d<\/p>\n

It\u2019s the second swipe that social network has taken at Apple in as many weeks. Last week, Facebook revealed\u00a0that the iPhone maker declined to waive its hefty fees for a program Facebook was running to help small businesses make money during the pandemic through online events.<\/p>\n

\u201cWe asked Apple to reduce its 30 percent App Store tax or allow us to offer Facebook Pay so we could absorb all costs for businesses struggling during COVID-19,\u201d the head of Facebook\u2019s app Fidji Simo said in a statement. \u201cUnfortunately, they dismissed both our requests and [small businesses] will only be paid 70 percent of their hard-earned revenue.\u201d<\/p>\n

Shares of Facebook were up 5.4 percent Wednesday afternoon despite the iOS 14 news<\/a>, as investors continued to gobble up the stock following the company\u2019s announcement that it was expanding its e-tail capabilities in its Facebook and Instagram apps.\n <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

\n

If you want to read more Business News articles, you can visit our General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

\n

if you want to watch Movies<\/a> or Tv Shows go to Dizi.BuradaBiliyorum.Com<\/a> <\/span> for forums sites go to Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Facebook says Apple iPhone update will hurt ability to target ads” August 26, 2020 | 1:54pm Facebook on Wednesday warned developers that a new Apple privacy update would likely harm its ability to get targeted ads in front of iPhone users. The social network said in a blog post that forthcoming changes in Apple\u2019s new…<\/p>\n","protected":false},"author":1,"featured_media":54323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[59133],"class_list":["post-54322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-facebook-says-apple-iphone-update-will-hurt-ability-to-target-ads"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/54322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=54322"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/54322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/54323"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=54322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=54322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=54322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}