{"id":545877,"date":"2023-01-31T14:30:00","date_gmt":"2023-01-31T11:30:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/nbcuniversal-shakes-up-ad-sales-division-for-streaming-first-restructure\/"},"modified":"2023-01-31T14:30:00","modified_gmt":"2023-01-31T11:30:00","slug":"nbcuniversal-shakes-up-ad-sales-division-for-streaming-first-restructure","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/nbcuniversal-shakes-up-ad-sales-division-for-streaming-first-restructure\/","title":{"rendered":"#NBCUniversal Shakes Up Ad Sales Division For Streaming-First Restructure"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a26b6a650084\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a26b6a650084\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/nbcuniversal-shakes-up-ad-sales-division-for-streaming-first-restructure\/#NBCUniversal_Shakes_Up_Ad_Sales_Division_For_Streaming-First_Restructure\" >NBCUniversal Shakes Up Ad Sales Division For Streaming-First Restructure<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"NBCUniversal_Shakes_Up_Ad_Sales_Division_For_Streaming-First_Restructure\"><\/span>NBCUniversal Shakes Up Ad Sales Division For Streaming-First Restructure<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    NBCUniversal is the latest <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> and entertainment company to rework its organizational structure to account for a declining linear TV environment and a booming streaming ad market.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    On Tuesday, NBCUniversal ad sales and partnerships chief Linda Yaccarino outlined a new structure that will combine brand and agency teams, and build infrastructure to try and bring in small and medium-sized businesses that have traditionally been priced out of TV, but have spent heavily on platforms like Facebook and Google.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The changes include new or reworked roles for a variety of top executives, including Maggy Chan, who joined from the BBC last month and will oversee global ad sales and partnerships; Mark Marshall, who will lead a centralized national sales team; Frank Comerford, who will lead local ad strategy; and Dan Lovinger, who leads a sales team dedicated to the Olympics.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Meanwhile, Tom Winiarski\u2019s team will be tasked with bridging linear and digital inventory, while Krishan Bhatia, who will oversee the company\u2019s One Platform <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> stack. Josh Feldman, who had been CMO of the division, will oversee the ad sales division\u2019s events (like the upfronts, One23, Cannes <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earances) as well as product innovations like shoppable ads.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Perhaps most notable is the push by Yaccarino\u2019s division to take on Google and Meta in chasing smaller-dollar deals.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Yaccarino writes that the company is creating an \u201cSMB Growth Team\u201d specifically to pursue those types of partners, and is looking for someone to lead that team.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cThis team will work alongside Mark Marshall and be completely focused on creating more resources so every sized business can advertise alongside the best content in the world,\u201d Yaccarino writes.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The new SMB team will be building off a plan that Bhatia discussed with <em>The Hollywood Reporter<\/em> late last year, with Peacock planning a self-service ad platform for smaller marketers this year.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cIn the past, television was the domain of maybe 1000 to 2000 marketers,\u201d Bhatia told\u00a0<em>THR<\/em> at the time. \u201cWe have a whole ecosystem of other marketers that are direct to consumer brands, e-commerce brands, performance marketers, local businesses, that buy media because they obviously need to drive their business, but they measure it in a different way. And they need a lower entry point. And they need tools and capabilities that are more self serve.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The NBCUniversal shake up is the latest in a line of changes across the ad sales business over the past year. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    NBCUniversal is part of a consortium that includes Paramount and Warner Bros. Discovery that plans to pool streaming viewership data to help facilitate the launch of multiple currencies for the 2024 upfront.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    And other companies have been reorganizing as well.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Warner Bros. Discovery restructured under ad sales chief Jon Steinlauf, who merged the legacy Discovery and WarnerMedia teams with an emphasis on both linear TV and streaming products like HBO Max.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    At Paramount, John Halley took over the ad sales division promising to merge the linear assets (like CBS) with streaming businesses like Pluto and Paramount+. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Disney is expected to see a shake up of its own in the coming weeks with CEO Bob Iger effectively dismantling the DMED division. It is not immediately clear how the ad sales and partnerships team will be restructured.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    But with Disney+\u2019s new ad-supported tier a top priority, streaming is likely only to take more of a center stage at the company.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    And of course Netflix has jumped into the ad space with a splash, planning an upfront presentation, and poaching pair of high-profile Snap execs to lead their sales division.<\/p>\n<\/p><\/div>\n<p><script type=\"text\/plain\" class=\"optanon-category-C0004\">\n!function(f, b, e, v, n, t, s) {\nif (f.fbq) return;\nn = f.fbq = function() {n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);};\nif (!f._fbq) f._fbq = n;\nn.push = n;\nn.loaded = !0;\nn.version = '2.0';\nn.queue = [];\nt = b.createElement(e);\nt.async = !0;\nt.src = v;\ns = b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t, s);\n}(window, document, 'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '352999048212581');\nfbq('track', 'PageView');\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/social-media\/\" target=\"_blank\" rel=\"noopener\">Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/nbcuniversal-shakes-up-ad-sales-division-small-businesses-streaming-1235312919\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NBCUniversal Shakes Up Ad Sales Division For Streaming-First Restructure NBCUniversal is the latest media and entertainment company to rework its organizational structure to account for a declining linear TV environment and a booming streaming ad market. On Tuesday, NBCUniversal ad sales and partnerships chief Linda Yaccarino outlined a new structure that will combine brand and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":545878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/01\/GettyImages-1435954930-H-2023.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[70784,71338],"class_list":["post-545877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-advertising","tag-nbcuniversal"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/545877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=545877"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/545877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/545878"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=545877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=545877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=545877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}