{"id":548582,"date":"2023-02-06T23:47:32","date_gmt":"2023-02-06T20:47:32","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/verve-aims-for-commercial-endorsements-with-new-hire\/"},"modified":"2023-02-06T23:47:32","modified_gmt":"2023-02-06T20:47:32","slug":"verve-aims-for-commercial-endorsements-with-new-hire","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/verve-aims-for-commercial-endorsements-with-new-hire\/","title":{"rendered":"#Verve Aims for Commercial Endorsements With New Hire"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a383dafd0cf4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a383dafd0cf4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/verve-aims-for-commercial-endorsements-with-new-hire\/#Verve_Aims_for_Commercial_Endorsements_With_New_Hire\" >Verve Aims for Commercial Endorsements With New Hire<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Verve_Aims_for_Commercial_Endorsements_With_New_Hire\"><\/span>Verve Aims for Commercial Endorsements With New Hire<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    In its next move to broaden its focus, Verve, the talent and literary agency, is expanding into the endorsements arena as it looks for ways to grow its representation business. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The agency, led by newly promoted CEO Bill Weinstein, said on Monday it hired ICM, Gersh and CAA veteran Max Nagler to oversee partnerships, and will eventually look to add positions to the newly created Commercial Endorsement and Strategic Innovation unit.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Verve,\u00a0which now counts 120-plus employees and 52 agents,\u00a0and has offices in Los Angeles and New York, has aimed to reach beyond its literary agency focus to compete with full-service majors like UTA, WME and CAA for film, TV, audio and publishing clients. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Nagler most recently ran his own firm, titled the Union Agency, that focused on commercial endorsements and made deals with T-Mobile, Twitch, Discord, Balenciaga, Unilever, Crocs, TOMS and Armani Beauty.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    He began his agency run in the mailroom at ICM before working in CAA\u2019s Lifestyle &amp; Licensing Group and then, in 2013, shepherding Gersh\u2019s Commercial Endorsement and Licensing Group, before moving back to CAA to work on music merchandising. In 2015, Nagler made <em>The Hollywood Reporter<\/em>\u2018s Next Gen executives list, which noted he closed pacts for clients including Sharon Stone (for Restylane), Jeffrey\u00a0Tambor (for DirecTV), Kevin\u00a0Nealon\u00a0(for State Farm) and Patricia Arquette (for Marina Rinaldi).<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cVerve is thrilled to welcome Max to the Verve team and expand our business to include commercial endorsements,\u201d read a joint statement from Verve\u2019s 11 partners. \u201cBy offering these services, we can help our clients continue to build their personal and professional brands, and help brands and companies connect with the right talent.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Nagler, who will be based in the Los Angeles office, added, \u201cVerve is different than any other agency I have been exposed to. They care deeply about building business around and for their clients, with creativity and storytelling being the guide.\u201d<\/p>\n<\/p><\/div>\n<p><script type=\"text\/plain\" class=\"optanon-category-C0004\">\n!function(f, b, e, v, n, t, s) {\nif (f.fbq) return;\nn = f.fbq = function() {n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);};\nif (!f._fbq) f._fbq = n;\nn.push = n;\nn.loaded = !0;\nn.version = '2.0';\nn.queue = [];\nt = b.createElement(e);\nt.async = !0;\nt.src = v;\ns = b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t, s);\n}(window, document, 'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '352999048212581');\nfbq('track', 'PageView');\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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The agency, led by newly promoted CEO Bill Weinstein, said on Monday it hired ICM, Gersh and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":548583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/02\/Max-Nagler-2023-H-2023.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[139525],"class_list":["post-548582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-verve"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/548582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=548582"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/548582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/548583"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=548582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=548582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=548582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}