{"id":552268,"date":"2023-02-15T19:51:34","date_gmt":"2023-02-15T16:51:34","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/amazon-leads-20m-investment-into-synthetic-celebrity-studio-superplastic\/"},"modified":"2023-02-15T19:51:34","modified_gmt":"2023-02-15T16:51:34","slug":"amazon-leads-20m-investment-into-synthetic-celebrity-studio-superplastic","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/amazon-leads-20m-investment-into-synthetic-celebrity-studio-superplastic\/","title":{"rendered":"#Amazon Leads $20M Investment Into Synthetic Celebrity Studio Superplastic"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a40d00f2381e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a40d00f2381e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/amazon-leads-20m-investment-into-synthetic-celebrity-studio-superplastic\/#Amazon_Leads_20M_Investment_Into_Synthetic_Celebrity_Studio_Superplastic\" >Amazon Leads $20M Investment Into Synthetic Celebrity Studio Superplastic<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Amazon_Leads_20M_Investment_Into_Synthetic_Celebrity_Studio_Superplastic\"><\/span>Amazon Leads $20M Investment Into Synthetic Celebrity Studio Superplastic<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Amazon has led a $20 million <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">Series<\/a> A extension investment round into animated celebrity and toy studio Superplastic.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    In addition to the funding, Amazon Studios announced a first-look deal with Superplastic, and the two parties are currently in development on <em>The Janky &amp; Guggimon<\/em> show, which features two existing synthetic celebrities made by Superplastic. The two characters, Janky and Guggimon, described as, \u00a0\u201cthe loveable idiot who spends his spare time scamming celebrities\u201d and \u201ca fashion icon and master manipulator who\u2019s too narcissistic to care,\u201d respectively, \u201d are already known within the Superplastic universe.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The first-look deal will also include the creation of additional series and films with Superplastic characters.\u00a0The Vermont-based studio creates animated celebs, vinyl toys and digital collectibles for use on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a>, in music, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>s, web3, live experiences and more. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cSuperplastic\u2019s universe of synthetic celebrities have earned a cult following in every medium they\u2019ve touched,\u201d said Superplastic founder and CEO Paul Budnitz. \u201cThe new collaboration partnership with Amazon Studios reaches a massive audience and provides a new playground for us to wreak havoc worldwide. We\u2019re grateful for the investment the Amazon Alexa Fund gave us to help us continue to grow the Superplastic Universe!\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Amazon led the round through its venture capital arm, the Alexa Fund, with other investors including Craft Ventures, Google Ventures, Galaxy Digital, Kering, Sony Japan, Scribble Ventures, Kakao, Animoca Brands, Day One Ventures and Betaworks. This round brings Superplastic\u2019s total funding to $58 million.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cAs we expand the Alexa Fund to address a wider range of consumer technologies that include ambient computing, smart devices, and the future of entertainment, we\u2019re very excited to add Superplastic to our portfolio,\u201d said Paul Bernard, director of the Alexa Fund. \u201cSuperplastic\u2019s virtual celebrities delight audiences and meet their customers where they are, and we see them as demonstrative of a new class of IP that is going to be increasingly relevant with younger generations. We are excited to be an investor and to continue to help Superplastic and Amazon\u2019s Media and Entertainment teams identify more ways to delight customers.\u201d<\/p>\n<\/p><\/div>\n<p><script type=\"text\/plain\" class=\"optanon-category-C0004\">\n!function(f, b, e, v, n, t, s) {\nif (f.fbq) return;\nn = f.fbq = function() {n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);};\nif (!f._fbq) f._fbq = n;\nn.push = n;\nn.loaded = !0;\nn.version = '2.0';\nn.queue = [];\nt = b.createElement(e);\nt.async = !0;\nt.src = v;\ns = b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t, s);\n}(window, document, 'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '352999048212581');\nfbq('track', 'PageView');\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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