{"id":556664,"date":"2023-02-26T02:29:00","date_gmt":"2023-02-25T23:29:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/youtubes-podcast-play-comes-into-focus-amid-skepticism-from-creators\/"},"modified":"2023-02-26T02:29:00","modified_gmt":"2023-02-25T23:29:00","slug":"youtubes-podcast-play-comes-into-focus-amid-skepticism-from-creators","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/youtubes-podcast-play-comes-into-focus-amid-skepticism-from-creators\/","title":{"rendered":"#YouTube\u2019s Podcast Play Comes Into Focus Amid Skepticism From Creators"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a35fdf2d6b83\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a35fdf2d6b83\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/youtubes-podcast-play-comes-into-focus-amid-skepticism-from-creators\/#YouTubes_Podcast_Play_Comes_Into_Focus_Amid_Skepticism_From_Creators\" >YouTube\u2019s Podcast Play Comes Into Focus Amid Skepticism From Creators<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"YouTubes_Podcast_Play_Comes_Into_Focus_Amid_Skepticism_From_Creators\"><\/span>YouTube\u2019s Podcast Play Comes Into Focus Amid Skepticism From Creators<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    It\u2019s become somewhat of a running joke amongst some members of the podcasting community that <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, despite its strength as a major player in the creator economy, has been a slow burn \u2014 or even a dis<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ointment \u2014\u00a0for podcasters.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    YouTube\u2019s status as the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/morningconsult.com\/2023\/01\/11\/podcasts-listen-watch-with-video\/\">most preferred<\/a> or <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/luminatedata.com\/reports\/2022-podcast-360\/\">most used<\/a> platform for podcast listeners, according to some surveys, could be more described as a happy coincidence, given the relative lack of resources the company has appeared to pour into podcasting \u2014 especially in comparison to rivals like Spotify, which has spent more than $1 billion on the medium in recent years, or even toward YouTube\u2019s other product offerings like Shorts.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    In Sept. 2021, YouTube seemed to be making some headway by promoting Kai Chuk, a longtime YouTube executive focused on partnerships, to oversee its podcasting efforts. But in the year since then, YouTube has remained relatively quiet on its podcasting efforts; the company quietly rolled out a fairly barebones <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/podcasts\">podcast homepage<\/a> in July 2022 with a selection of recommended videos and playlists. In October of the same year, YouTube said marketers would be able to buy 30-second audio ads and curate ad campaigns based on podcast categories.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    This week, the company offered one more update at <em>The Verge\u2019s <\/em>Hot Pod Summit in Brooklyn. Appearing on stage, Chuk and Steve McClendon, the podcasting product lead at Google, announced that podcasts will be added to the YouTube Music streaming service \u201cin the near future.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    In other words, listeners will get to have a similar podcast listening experience on YouTube Music that they do on platforms like Spotify and Apple Music, where background listening, downloads and search and discovery tools are available for podcasts. \u201cWe\u2019re really trying to give the user this kind of control and freedom of choice in terms of how they consume podcasts and bridging that gap between video and audio,\u201d Chuk said.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    For all the bullishness around video podcasting, Chuk appeared to pour cold water on the idea that YouTube would be the one to champion that medium forward. \u201cThe message that I would hope folks are taking away is YouTube, at large, independent of YouTube Music, is looking to better support podcasters and [recognizes] that podcasting is <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly an audio-first medium,\u201d he said, adding that the platform is also experimenting with more podcast-specific features and insights in the creator studio.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    But more obvious functionality, like supporting RSS feeds to automatically populate YouTube with newly uploaded shows, hasn\u2019t come to fruition yet. \u201cYouTube is an interesting product, right? It is open in the sense that anyone can generally post anything to YouTube, but it also is a little bit of this walled garden,\u201d he said. \u201cDefinitely support for RSS is something we are looking at. I would say, probably initially, we will leverage RSS to make it easier for podcasters to bring shows to YouTube. In terms of future plans, things like that, we\u2019re sort of exploring what should our goal be.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The executive did make it clear, however, that YouTube isn\u2019t interested in following Spotify in making exclusive licensing deals with top podcasters or commissioning original shows. The platform remains the focus for the video giant, specifically in its ability to drive discoverability and help \u201ccreators find audience, however they find audience, whether you\u2019re on platform or off platform,\u201d Chuk said.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Specifics around how podcasters will be able to leverage YouTube\u2019s strengths as a monetization platform for creators also remains unclear, though it seems like YouTube is avoiding a reinvent-the-wheel approach.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cAt the end of the day, the monetization model is still based on our ability to sell ads, creators\u2019 ability to monetize, whether it\u2019s through AVOD, through ads or through other alternative monetization means, like memberships,\u201d Chuk said. \u201cWe\u2019ve created a video content business that generates billions of dollars and paid out $50 billion to creators and artists and partners over the past few years. How do we take that infrastructure and that capability and bring it [over to] audio, to podcasts?\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Until then, it\u2019s still a wait-and-see situation for podcasters both in front of and behind the mic. \u201cI don\u2019t think that was the exciting announcement the room was waiting for,\u201d one audience member told <em>THR. \u201c<\/em>The murmurs around the room were that [we\u2019ve] heard this spiel before.\u201d<\/p>\n<\/p><\/div>\n<p><script type=\"text\/plain\" class=\"optanon-category-C0004\">\n!function(f, b, e, v, n, t, s) {\nif (f.fbq) return;\nn = f.fbq = function() {n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);};\nif (!f._fbq) f._fbq = n;\nn.push = n;\nn.loaded = !0;\nn.version = '2.0';\nn.queue = [];\nt = b.createElement(e);\nt.async = !0;\nt.src = v;\ns = b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t, s);\n}(window, document, 'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '352999048212581');\nfbq('track', 'PageView');\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/social-media\/\" target=\"_blank\" rel=\"noopener\">Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.hollywoodreporter.com\/business\/digital\/youtube-podcasts-1235332624\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube\u2019s Podcast Play Comes Into Focus Amid Skepticism From Creators It\u2019s become somewhat of a running joke amongst some members of the podcasting community that YouTube, despite its strength as a major player in the creator economy, has been a slow burn \u2014 or even a disappointment \u2014\u00a0for podcasters. YouTube\u2019s status as the most preferred&#8230;<\/p>\n","protected":false},"author":1,"featured_media":556665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/02\/OnAirFest2023_HotPodSummit_034-H-2023.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[23498,49],"class_list":["post-556664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-podcasts","tag-youtube"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/556664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=556664"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/556664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/556665"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=556664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=556664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=556664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}