{"id":557217,"date":"2023-02-27T19:50:55","date_gmt":"2023-02-27T16:50:55","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-set-up-a-community-platform-for-your-product\/"},"modified":"2023-02-27T19:50:55","modified_gmt":"2023-02-27T16:50:55","slug":"how-to-set-up-a-community-platform-for-your-product","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-set-up-a-community-platform-for-your-product\/","title":{"rendered":"#How to Set Up a Community Platform for your Product"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2780ce6838e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2780ce6838e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-set-up-a-community-platform-for-your-product\/#%E2%80%9CHow_to_Set_Up_a_Community_Platform_for_your_Product%E2%80%9D\" >&#8220;How to Set Up a Community Platform for your Product&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-set-up-a-community-platform-for-your-product\/#Set_Clear_Goals\" >Set Clear Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-set-up-a-community-platform-for-your-product\/#Define_Community_Guidelines\" >Define Community Guidelines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-set-up-a-community-platform-for-your-product\/#Select_Community_Type\" >Select Community Type<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-set-up-a-community-platform-for-your-product\/#Define_the_Roles\" >Define the Roles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-set-up-a-community-platform-for-your-product\/#Set_Up_the_Community\" >Set Up the Community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-set-up-a-community-platform-for-your-product\/#Activate_the_Community\" >Activate the Community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-set-up-a-community-platform-for-your-product\/#Its_a_Wrap\" >It\u2019s a Wrap<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CHow_to_Set_Up_a_Community_Platform_for_your_Product%E2%80%9D\"><\/span>&#8220;How to Set Up a Community Platform for your Product&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n<div class=\"entry-inner\"> \n                            \n<p class=\"wp-block-paragraph\">To convince people to try your solutions, you can\u2019t simply pitch them your product and expect it to work.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers don\u2019t make buying decisions on a whim anymore. So, despite the brilliance of your marketing campaigns, it\u2019d be difficult for you to dictate the buying decisions of your target audience by defining what\u2019s best for them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Around <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/smashballoon.com\/social-media-marketing-statistics\/\">50%<\/a> of customers prefer brands that offer inclusive experiences. And that\u2019s why businesses today strive to engage their respective audiences via two-way communication rather than sending bland marketing messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where the concept of a community comes into play. Building a community enables you to engage your respective audience by helping them find answers to their questions or the information that they seek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a community built around your product, you\u2019re not pitching your product directly to your customers but rather catering to the concerns of the intended audience and helping them find a solution fitting their needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This helps you gain the trust of your target audience and build authority in your respective niche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how you set up a community platform for your product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set_Clear_Goals\"><\/span><strong>Set Clear Goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first step to creating a community for your product is identifying what you wish to achieve from it and setting clear goals in accordance with that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There can be multiple goals that you pursue but it\u2019s highly recommended that you keep the list short. This will make it easier for you to translate your efforts into outcomes and gauge the impact of the community in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this, you\u2019d have to design and deploy well-thought-out key performance indicators to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/pointerpro.com\/blog\/how-to-create-assessment\/\">assess the value<\/a> generated by your community and its contribution to the buyer\u2019s journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since we are setting up a community for a product, the core objectives here would be getting traction from a relevant audience and capturing quality leads to fuel conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, you can also minimize churn and maximize retention by addressing the queries and concerns of the existing customers through your community.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Define_Community_Guidelines\"><\/span><strong>Define Community Guidelines<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When creating a community for your product, it\u2019s essential to lay out some ground rules to be followed by members or participants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this, you\u2019d need a team of trusted and reliable moderators whose responsibility would be to make sure that the rules are justly implemented and followed by community members.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal here is to create a platform where your current and potential customers can interact and share their experiences concerning your product. This is user-generated content and it has the power to influence the buying decisions of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.pushengage.com\/digital-marketing-stats-and-trends-2021\/\">90%<\/a> of customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, for this to work, you have to ensure that your community is an ideal place for healthy interactions and discussions about your product by implementing certain rules.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rules would <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ly to members, moderators, and other administrative roles in the community clearly defining the do\u2019s and don\u2019ts of community participation and management.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Select_Community_Type\"><\/span><strong>Select Community Type<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before setting up a community for your product, you should select the type of community best suited to your needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are two types to choose from. The first one is a social community platform. Here, you leverage <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> platforms like Facebook or Reddit to create a community around your product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second type is becoming a branded community platform. Here, you don\u2019t rely on third-party platforms but rather create an independent community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s no right or wrong here as there are pros and cons associated with each type you choose to go with. So, it all comes down to which method serves you the best.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019re not charged a single penny for leveraging social media platforms to build your community. So, creating a community can be cost-effective. Plus, Facebook alone has over <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/rafflepress.com\/social-media-marketing-statistics\/\">2.45<\/a> billion active users &#8211; making it easier for you to reach out to the masses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, there\u2019s a flip side to this. You\u2019d have minimal control or authority over things as you may be the owner of your community but you don\u2019t own the platform it\u2019s hosted on. So, you\u2019d have to play by the rules set by platform owners to keep things going.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same goes for the second option. Setting up an independent community can be costly and may require a lot of effort to attract new members. However, you\u2019d have complete control and authority over the platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also choose to go with both options. However, managing an independent and social community at the same time can be overwhelming. So, it all depends on what your requirements and preferences are.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Define_the_Roles\"><\/span><strong>Define the Roles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re a startup or just getting started with your business, you can create a community from the ground up and start managing it yourself. Here, you\u2019d be wearing multiple hats and be the only stakeholder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, as your operations grow, you\u2019d have to create different roles for your community to keep the needle moving.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This generally happens when you realize that you\u2019re spending more time managing your community than growing your business. So, it\u2019s best that you start delegating.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019d need moderators for your community from the get-go. For this, you can turn to your reliable veteran community members and assign the said roles. However, to grow your community and manage its operations, you may need to hire a community manager.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019d also have to engage personnel representing your marketing, sales, and support teams. The marketing team would be responsible for promotional activities, sales personnel would be striving to generate and convert leads, and the support team would be catering to product queries.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set_Up_the_Community\"><\/span><strong>Set Up the Community<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With the completion of all aforesaid steps, the setup process for your community officially begins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As per the set parameters and the options you\u2019ve chosen to go with, you\u2019d start setting up your community as an independent entity or by leveraging a third-party platform. In either scenario, here are a few things to consider when setting up the community:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tell people your story<\/li>\n\n\n\n<li>Showcase the community\u2019s essence by adding a brief description<\/li>\n\n\n\n<li>Add contact details<\/li>\n\n\n\n<li>Add a cover image with your message, tagline or visual identity.\u00a0<\/li>\n\n\n\n<li>Add community guidelines<\/li>\n\n\n\n<li>Add answers to FAQs<\/li>\n\n\n\n<li>Add an announcement section<\/li>\n\n\n\n<li>Add tags for relevant topics<\/li>\n\n\n\n<li>Display association with your business page or site<\/li>\n\n\n\n<li>Add call to action<\/li>\n\n\n\n<li>Test the signup process<\/li>\n\n\n\n<li>Setup onboarding or welcome messages<\/li>\n<\/ul><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Activate_the_Community\"><\/span><strong>Activate the Community<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you create a community for your product, you don\u2019t just set it up and leave it there. You have to activate it by engaging a relevant audience. And for that, you\u2019d need a stellar content strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to 72% of marketers, content creation is the most effective SEO tactic. So, it enables you to get noticed and bring traction to your community organically, especially if it\u2019s an independent platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Content not just helps you attract new members but also keeps the community alive by facilitating discussions among the members.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just ensure that the content you share in the community is relevant and exclusive. This would make people stay active in the community and keep coming back for more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Its_a_Wrap\"><\/span><strong>It\u2019s a Wrap<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There you have it. The 6 easy steps for you to set up a community platform for your product. Creating a community around your product enables you to connect with a relevant audience and generate awareness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, it\u2019s highly recommended that you have one and with the aforesaid steps, you can easily get started.<\/p>\n                            <\/div><br><div class=\"author-inner\">\n<p class=\"bio-name\">Syed Balkhi<\/p>\n<div class=\"bio-desc\">\n    Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he\u2019s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.<\/div>\n<!-- social-link -->\n<div class=\"clear\"><\/div>\n<\/div>\r\n<blockquote><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/blockquote>\r\n<blockquote>\r\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\r\n<\/blockquote>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\r\n<\/blockquote>\r\n\r\n<span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/business-online\/how-to-set-up-a-community-platform-for-your-product.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>&#8220;How to Set Up a Community Platform for your Product&#8221; To convince people to try your solutions, you can\u2019t simply pitch them your product and expect it to work.\u00a0 Customers don\u2019t make buying decisions on a whim anymore. So, despite the brilliance of your marketing campaigns, it\u2019d be difficult for you to dictate the buying&#8230;<\/p>\n","protected":false},"author":1,"featured_media":557218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2023\/02\/kylie-lugo-t0BavJY0M-U-unsplash.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[7058,94273],"class_list":["post-557217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-community","tag-customer-satisfaction"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/557217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=557217"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/557217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/557218"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=557217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=557217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=557217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}