{"id":560124,"date":"2023-03-06T17:22:00","date_gmt":"2023-03-06T14:22:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/altria-deepens-push-into-vape-biz-with-two-deals\/"},"modified":"2023-03-06T17:22:00","modified_gmt":"2023-03-06T14:22:00","slug":"altria-deepens-push-into-vape-biz-with-two-deals","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/altria-deepens-push-into-vape-biz-with-two-deals\/","title":{"rendered":"#: Altria deepens push into vape biz with two deals"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a40b62b836db\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a40b62b836db\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/altria-deepens-push-into-vape-biz-with-two-deals\/#%E2%80%9C_Altria_deepens_push_into_vape_biz_with_two_deals%E2%80%9D\" >&#8220;: Altria deepens push into vape biz with two deals&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/altria-deepens-push-into-vape-biz-with-two-deals\/#Altria_moves_to_buy_NJOY_e-cigarette_company_after_swapping_minority_stake_in_Juul_for_intellectual-property_rights\" >Altria moves to buy NJOY e-cigarette company after swapping minority stake in Juul for intellectual-property rights<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/altria-deepens-push-into-vape-biz-with-two-deals\/#Steve_Gelsi\" >Steve Gelsi<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9C_Altria_deepens_push_into_vape_biz_with_two_deals%E2%80%9D\"><\/span>&#8220;: Altria deepens push into vape biz with two deals&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2 class=\"article__subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Altria_moves_to_buy_NJOY_e-cigarette_company_after_swapping_minority_stake_in_Juul_for_intellectual-property_rights\"><\/span>\n  Altria moves to buy NJOY e-cigarette company after swapping minority stake in Juul for intellectual-property rights<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"column column--full article__content\">\n<div class=\"article__side\">\n<div class=\"container--sticky not-active\">\n<div id=\"cx-next\" data-nosnippet>\n              <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"js-article__body\" class=\"article__body article-wrap at16-col16 barrons-article-wrap crawler\" itemprop=\"articleBody\" data-sbid=\"WP-MKTW-0001750869\" role=\"document\">\n<div class=\"barrons-article-ad-wrapper\">\n<div data-track=\"barrons-article-ad-wrap\" class=\"barrons-article-ad sticky_item\">\n<div class=\"barrons-main-article-ad-target sticky_target body_ad\" aria-hidden=\"true\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div data-layout=\"\n                inline\" data-layout-mobile=\"\" class=\"\n          media-object\n          type-InsetArticleReader\n              \n              inline\n  article__inset\n          article__inset--type-InsetArticleReader\n              article__inset--inline\n  \"><\/p>\n<div class=\"media-object-article-reader\">\n<div class=\"audioplayer\" data-sbid=\"WP-MKTW-0001750869\" role=\"region\" aria-label=\"Listen to Article\" tabindex=\"-1\" id=\"articlereader\" data-show-title=\"false\" data-theme=\"wsj-article-reader\" data-show-header=\"false\" data-show-subscribe=\"false\" data-ads-enabled=\"true\" data-save-publication=\"false\">\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>       Altria Group Inc. said Monday it would buy e-vapor company NJOY Holdings Inc. for $2.75 billion in cash, its second deal in recent days in the smokeless-tobacco space.<\/p>\n<p> Altria<br \/>\n        MO,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/208895754\/composite\" class=\"positive\">+0.92%<\/bg-quote><br \/>\n       said the transaction includes $500 million in additional milestone payments, including control of all of NJOY\u2019s e-vapor product portfolio. <\/p>\n<div class=\"paywall\">\n       It\u2019s the second vaping deal that Altria has announced in recent days, after saying late last week that it had exchanged its minority economic investment in Juul Labs Inc. for a nonexclusive, irrevocable global license to certain of Juul\u2019s heated-tobacco intellectual property. <\/p>\n<p>Vaping currently ranks as the largest smoke-free consumption type in the U.S., with about 14 million adults, including 9.5 million exclusive adult vapers and about $7 billion in 2022 sales, Altria said.<\/p>\n<p>Altria CEO Billy Gifford said that with the NJOY deal, the company will offer \u201cstrengths of our commercial resources\u201d and expanded competition in the sector as a benefit to adult tobacco consumers.<\/p>\n<p>NJOY has six products on the market that have received marketing authorization from the U.S. Food and Drug Administration, while its other products are still moving through in the regulatory process. <\/p>\n<p>Altria expects the deal will be accretive to cash flow within two years of closing and will boost adjusted per-share earnings within three years of closing. <\/p>\n<p>The company backed its guidance for 2023 of EPS of $4.98 to $5.13. <\/p>\n<p>The stock was slightly lower in premarket trading and has fallen 13% in the last 12 months, while the S&amp;P 500<br \/>\n        SPX,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/210599714\/realtime\" class=\"positive\">+0.62%<\/bg-quote><br \/>\n       has fallen 6.5%.<\/p>\n<p>Gifford said its ownership of intellectual-property rights for Juul \u201cis the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ropriate path forward\u201d given that the company continues to face \u201csignificant regulatory and legal challenges and uncertainties, many of which could exist for many years.\u201d<\/p>\n<div id=\"cx-membership-tile\"><\/div>\n<p>The company said last week it continues to explore all options for how it can best compete in the e-vapor category.<\/p>\n<p>The deal with Juul comes after Altria paid $12.8 billion for a stake in the company in 2018. As of December, the value of the minority position had been written down to $250 million, noted Jefferies analyst Owen Bennett. <\/p>\n<p>Bennett reiterated a buy rating on Altria on Sunday and said the deal could still pay off for Altria down the road.<\/p>\n<p>\u201cJuul\u2019s value is likely to appreciate significantly again in the years ahead. [I]t could actually result in being a long-term [gain], first, if it ensures an NJOY deal goes through, and second, if it supports a leading market share in heated [products],\u201d Bennett said.<\/p>\n<p><em>Ciara Linanne contributed to this report<\/em>.<\/p><\/div>\n<\/div><\/div>\n<p><\/p>\n<div class=\"byline article__byline\">\n<p>    <span>By<\/span><\/p>\n<div class=\"author mobile-scrim hasMenu\" data-scrim='{\"type\":\"author\",\"header\":\"Steve Gelsi\",\"subhead\":\"The Wall Street Journal\",\"list\":[,{\"type\":\"link\",\"icon\":\"twitter\",\"url\":\"https:\/\/twitter.com\/SteveGelsi\",\"text\":\"@SteveGelsi\"}]}' itemscope itemprop=\"author\" itemtype=\"http:\/\/schema.org\/Person\">\n<h4 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Steve_Gelsi\"><\/span>Steve Gelsi<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"http:\/\/www.marketwatch.com\/news\/story.asp?guid=%7B20C06575-04D4-B545-71AB-755731092005%7D&#038;siteid=rss&#038;rss=1\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;: Altria deepens push into vape biz with two deals&#8221; Altria moves to buy NJOY e-cigarette company after swapping minority stake in Juul for intellectual-property rights Altria Group Inc. said Monday it would buy e-vapor company NJOY Holdings Inc. for $2.75 billion in cash, its second deal in recent days in the smokeless-tobacco space. 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