{"id":560998,"date":"2023-03-08T15:45:00","date_gmt":"2023-03-08T12:45:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/want-to-impress-wall-street-just-add-some-ai\/"},"modified":"2023-03-08T15:45:00","modified_gmt":"2023-03-08T12:45:00","slug":"want-to-impress-wall-street-just-add-some-ai","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/want-to-impress-wall-street-just-add-some-ai\/","title":{"rendered":"#Want to Impress Wall Street? Just Add Some AI"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3b72d403a6c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3b72d403a6c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/want-to-impress-wall-street-just-add-some-ai\/#Want_to_Impress_Wall_Street_Just_Add_Some_AI\" >Want to Impress Wall Street? Just Add Some AI<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Want_to_Impress_Wall_Street_Just_Add_Some_AI\"><\/span>Want to Impress Wall Street? Just Add Some AI<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    When Endeavor CEO Ari Emanuel opened his company\u2019s earnings call with prepared remarks Feb.\u00a028, a casual listener hearing him tout the UFC and WME might have missed the most interesting part: Emanuel wasn\u2019t speaking at all.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Well, he sort of was. The words were his, and the voice was his, but rather than Emanuel speaking into a microphone (opening remarks on earnings calls are often pretaped), the comments were the product of a generative artificial intelligence firm called\u202fSpeechify.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    So why did Ari Emanuel (er, \u201cAI Emanuel\u201d?) use his company\u2019s fourth-quarter earnings call to bring machine learning to its financial report? \u201cWe\u2019re in business with them, we think they\u2019re a really good company,\u201d Emanuel said of Speechify (and yes, Endeavor disclosed in its earnings press release that the comments would be computer-generated), but he also noted that \u201cwe thought with all the conversation around AI \u2026 we thought it was a proper time to kind of put this into our quarter, and for you guys to hear what it\u2019s like.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Indeed, artificial intelligence has been hard to avoid for Wall Street watchers this year. And it\u2019s easy to understand why: AI <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> has led to share price surges at companies like BuzzFeed (which uses it and saw its stock price more than double) and Microsoft (whose rise was in the high single\u202fdigits).<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    After the public release of OpenAI\u2019s large language model (LLM) chatbot ChatGPT (and the stock bounce it gave to Microsoft, which is OpenAI\u2019s tech partner), it seems that every company wants a piece of the AI action, or at least wants to send the message that it\u2019s thinking about it. Companies with close ties to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> and entertainment are no exception.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    In his first letter to creators as CEO of YouTube, Neal Mohan wrote March\u00a01 that \u201cthe power of AI is just beginning to emerge in ways that will reinvent video and make the seemingly impossible possible,\u201d and that it will be a priority for him.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Spotify, led by CEO Daniel Ek, released on Feb.\u00a022 what it is calling an \u201cAI DJ,\u201d powered by <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> from OpenAI. The DJ takes the music a Spotify user listens to and combines it with recommendations from music experts and an AI-generated voice to create a totally personalized radio show.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Snap, run by Evan Spiegel, released an assistant called \u201cMy AI,\u201d based on ChatGPT, bringing the capabilities of that LLM to Snapchat+ users.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    And at small digital publishers like the Jonah Peretti-led BuzzFeed and Arena Group Holdings (the owner of <em>Sports Illustrated<\/em>), AI is being touted as a fount of new types of storytelling that \u201ccan create enterprise value for our brands and partners,\u201d per Arena Group CEO Ross Levinsohn.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    To be sure, AI\u2019s potential for transforming business is real (in a March\u00a02 research report, Morgan Stanley called it a \u201c$6\u00a0trillion opportunity\u201d), but it remains just that: an opportunity, rather than today\u2019s reality.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cWe have lived through a number of \u2018hype\u2019 cycles in technology investing over the past 20-plus years,\u201d Goldman Sachs analysts Eric Sheridan and Kash Rangan wrote in a Feb.\u00a08 research report, calling out the \u201cmetaverse\u201d talk last year. \u201cSuch cycles typically produce investor exuberance well in excess of actual product and unit economic shifts, while losing sight of the heavy lifting of actual investment cycles and necessary product iteration which typically take years to develop.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Wall Street is still very bullish on AI in the long term, with Bank of America\u2019s Haim Israel and Martyn Briggs writing in a Feb.\u00a028 thematic report that AI is \u201cat a defining moment \u2014 like the internet in the \u201990s,\u201d but the consensus is that while big tech firms like YouTube owner Alphabet, Amazon and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>le will reap the rewards at some point, what it means for smaller companies in the present is less clear.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    For entertainment companies, the potential is obvious, even if the business models are not. The Morgan Stanley report noted the logic in AI recommendations on streaming services like Spotify and Netflix (Spotify\u2019s DJ is a first step in that direction), and it isn\u2019t a stretch to think that content itself can be made faster and at less cost with generative technology (applications could include special effects, which are labor intensive and costly).<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    For companies like Endeavor and CAA, generative voice technology (like that from Speechify) and deepfake tech (like Deep Voodoo, a deepfake company from the creators of <em>South Park<\/em> that counts CAA Ventures as an investor), could mean new opportunities for old actors (see Robert Zemeckis\u2019 upcoming movie <em>Here<\/em>, which will use AI from Metaphysic to de-age Tom Hanks).<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    In the long term, the changes could be more profound, with Israel and Briggs mentioning \u201cmoving video content from a one-to-many content creation model to a one-to-one content consumption model that can become personalized.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    In fact, that potential can be seen today at BuzzFeed, which is using OpenAI tech to create hyper-personalized quizzes (\u201cThere\u2019s the MCU, but This AI Quiz Will Create a You-CU by Writing You Into a Superhero Movie\u201d is among the options).<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    But today\u2019s offerings also underscore just how hollow the AI hype really is. The products available today, from personalized quizzes and AI DJs to chatbots and deepfakes, are still firmly in the gimmick phase.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    So while the possibilities are real, the current stock prices may be, to borrow a term for false information created by LLMs, a \u201challucination.\u201d And those looking for a piece of the AI pie also need to proceed cautiously. Michael Atleson, an attorney in the advertising practices department of the Federal Trade Commission, wrote an open letter Feb.\u00a027 laying out what his agency is looking at as \u201cAI hype\u201d creeps across corporate America.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cWhat exactly is \u2018artificial intelligence\u2019 anyway? It\u2019s an ambiguous term with many possible definitions,\u201d Atleson writes. \u201cBut one thing is for sure: It\u2019s a marketing term. Right now it\u2019s a hot one. And at the FTC, one thing we know about hot marketing terms is that some advertisers won\u2019t be able to stop themselves from overusing and abusing them.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    In other words: The feds are keeping a close eye on those AI claims.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    <em>This story first appeared in the March 8 issue of The Hollywood Reporter magazine.\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/subscribe.hollywoodreporter.com\/sub\/?p=THR&amp;f=saleb_2&amp;s=IH2205THRS\">Click here to subscribe<\/a><\/em>.<\/p>\n<\/p><\/div>\n<p><script type=\"text\/plain\" class=\"optanon-category-C0004\">\n!function(f, b, e, v, n, t, s) {\nif (f.fbq) return;\nn = f.fbq = function() {n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);};\nif (!f._fbq) f._fbq = n;\nn.push = n;\nn.loaded = !0;\nn.version = '2.0';\nn.queue = [];\nt = b.createElement(e);\nt.async = !0;\nt.src = v;\ns = b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t, s);\n}(window, document, 'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '352999048212581');\nfbq('track', 'PageView');\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/social-media\/\" target=\"_blank\" rel=\"noopener\">Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/wall-street-ai-stock-price-1235343279\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to Impress Wall Street? Just Add Some AI When Endeavor CEO Ari Emanuel opened his company\u2019s earnings call with prepared remarks Feb.\u00a028, a casual listener hearing him tout the UFC and WME might have missed the most interesting part: Emanuel wasn\u2019t speaking at all. Well, he sort of was. The words were his, and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":560999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/03\/9rep_opener-AI_main.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[135885],"class_list":["post-560998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-business-features"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/560998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=560998"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/560998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/560999"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=560998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=560998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=560998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}