{"id":561036,"date":"2023-03-08T17:14:02","date_gmt":"2023-03-08T14:14:02","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/paramount-plays-the-hits-in-popular-new-brand-campaign\/"},"modified":"2023-03-08T17:14:02","modified_gmt":"2023-03-08T14:14:02","slug":"paramount-plays-the-hits-in-popular-new-brand-campaign","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/paramount-plays-the-hits-in-popular-new-brand-campaign\/","title":{"rendered":"#Paramount Plays the Hits in \u201cPopular\u201d New Brand Campaign"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3d82f452548\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3d82f452548\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/paramount-plays-the-hits-in-popular-new-brand-campaign\/#Paramount_Plays_the_Hits_in_%E2%80%9CPopular%E2%80%9D_New_Brand_Campaign\" >Paramount Plays the Hits in \u201cPopular\u201d New Brand Campaign<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Paramount_Plays_the_Hits_in_%E2%80%9CPopular%E2%80%9D_New_Brand_Campaign\"><\/span>Paramount Plays the Hits in \u201cPopular\u201d New Brand Campaign<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Paramount wants consumers to know that it\u2019s popular. Really popular.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The company, led by CEO Bob Bakish, on Wednesday is rolling out a new corporate branding campaign with the tagline \u201cPopular is Paramount.\u201d The campaign is meant to highlight some of the content produced by the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> and entertainment giant.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cAnchored in research-backed insights, the campaign vibrantly captures the essence of \u2018Popular\u2019 with eye-catching declarations of content leadership in all genres and formats,\u201d the company said in a de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ion of the campaign. It also uses the Paramount stars (which normally circle the mountain at the center of the company\u2019s logo) to create a sort of halo around key characters.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Among the content featured in the campaign is Paramount Network smash <em>Yellowstone<\/em> (\u201cPopular is the most watched show on TV,\u201d the tagline says, in front a cowboy hat-clad Kevin Costner); as well as <em>Top Gun: Maverick<\/em> (\u201cPopular is the biggest movie in America in 2022,\u201d the tagline blares, featuring Tom Cruise in full flight suit). Other programming noted in the campaign includes NFL football, <em>Paw Patrol<\/em>, and the <em>Star Trek<\/em> franchise.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201c\u2018Popular is Paramount\u2019 is a celebration of our company, content and creative excellence,\u201d said Bakish in a statement. \u201cIt simply captures what we do best\u00a0\u2014\u00a0giving audiences what they want, with smart strategies that maximize the reach and power of our unified portfolio to successfully market and distribute IP all around the world at scale. Our content engine is driving huge and undeniable momentum, underscoring our ability to produce big, mass market hits across genres, demographics, formats and platforms.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The marketing and branding campaign will run on Paramount-owned platforms (think Paramount+, CBS, Comedy Central, etc) as well as other paid media. It will also include billboards in Los Angeles and New York. The campaign is slated to run through the summer.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Paramount may not have the scale in streaming that Netflix or Disney has, but it has been trying to carve out a different niche than those competitors. In September, Bakish, speaking at a Goldman Sachs conference, was asked about a deal to give Walmart+ subscribers complimentary Paramount+ subscriptions, a pool of millions of potential subs.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cI think everybody wanted that deal,\u201d Bakish said of the Walmart partnership, adding that Walmart picked Paramount because CEO Doug McMillon said \u201cwe are like them.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cYou look at our content, we are not a coastal company, we didn\u2019t win a lot of Emmys, we represent the masses,\u201d Bakish said. \u201cThey thought our content lined up very well with them.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    With the new campaign, that perspective is now front and center.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cWe are experts in telling stories that resonate with every audience, everywhere, and \u2018Popular\u2019 is a distinctive identity that connects our legacy to our future,\u201d added Julia Phelps, Paramount\u2019s CMO and head of communications.<\/p>\n<\/p><\/div>\n<p><script type=\"text\/plain\" class=\"optanon-category-C0004\">\n!function(f, b, e, v, n, t, s) {\nif (f.fbq) return;\nn = f.fbq = function() {n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);};\nif (!f._fbq) f._fbq = n;\nn.push = n;\nn.loaded = !0;\nn.version = '2.0';\nn.queue = [];\nt = b.createElement(e);\nt.async = !0;\nt.src = v;\ns = b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t, s);\n}(window, document, 'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '352999048212581');\nfbq('track', 'PageView');\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/social-media\/\" target=\"_blank\" rel=\"noopener\">Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/popular-is-paramount-brand-ad-campaign-yellowstone-top-gun-1235345706\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paramount Plays the Hits in \u201cPopular\u201d New Brand Campaign Paramount wants consumers to know that it\u2019s popular. Really popular. The company, led by CEO Bob Bakish, on Wednesday is rolling out a new corporate branding campaign with the tagline \u201cPopular is Paramount.\u201d The campaign is meant to highlight some of the content produced by the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":561037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/03\/topgun.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[70784,70583,26257,10762,2193],"class_list":["post-561036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-advertising","tag-bob-bakish","tag-paramount","tag-top-gun-maverick","tag-yellowstone"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/561036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=561036"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/561036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/561037"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=561036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=561036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=561036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}