{"id":563936,"date":"2023-03-15T13:28:15","date_gmt":"2023-03-15T10:28:15","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-reach-more-global-audiences-with-your-videos\/"},"modified":"2024-06-03T16:26:47","modified_gmt":"2024-06-03T13:26:47","slug":"how-to-reach-more-global-audiences-with-your-videos","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-reach-more-global-audiences-with-your-videos\/","title":{"rendered":"#How to Reach More Global Audiences with Your Videos"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2546cd20be7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2546cd20be7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-reach-more-global-audiences-with-your-videos\/#Why_Video_Content_is_the_Best_Way_to_Reach_a_Global_Audience\" >Why Video Content is the Best Way to Reach a Global Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-reach-more-global-audiences-with-your-videos\/#How_to_Optimize_Your_Videos_for_a_Global_Audience\" >How to Optimize Your Videos for a Global Audience&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-reach-more-global-audiences-with-your-videos\/#Step_1_Perform_In-Depth_Research\" >Step 1: Perform In-Depth Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-reach-more-global-audiences-with-your-videos\/#Step_2_Focus_on_Titles_Descriptions_and_Captions\" >Step 2: Focus on Titles, Descriptions, and Captions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-reach-more-global-audiences-with-your-videos\/#Step_3_Consider_Subtitles\" >Step 3: Consider Subtitles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-reach-more-global-audiences-with-your-videos\/#Step_4_Time_the_Length_Perfectly\" >Step 4: Time the Length Perfectly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-reach-more-global-audiences-with-your-videos\/#Step_5_Create_Localized_Videos_to_Reach_Specific_Audiences\" >Step 5: Create Localized Videos to Reach Specific Audiences<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-reach-more-global-audiences-with-your-videos\/#Ready_to_Reach_More_Global_Audience_Members_with_Your_Videos\" >Ready to Reach More Global Audience Members with Your Videos?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">The rise in the popularity of video content isn\u2019t set to decline anytime soon, and with <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.oberlo.com\/blog\/youtube-statistics#:~:text=According%20to%20the%20latest%20YouTube%20statistics%2C%20the%20video-sharing,has%20more%20active%20users%20than%20YouTube%20is%20Facebook.\">2.6 billion YouTube users<\/a> around the world, content creators are reaching limits with videos that written content could never accomplish. But how can you reach more global audiences with your videos? The answer isn\u2019t as simple as creating great content. In fact, the success of your videos relies heavily on whether they\u2019re optimized for a global audience!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although English is considered one of the most widely-spoken languages on earth, only <a href=\"https:\/\/preply.com\/en\/blog\/english-language-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">1.35 billion<\/a> out of the estimated 8 billion people on earth are English-speaking. That means that if you produce your videos in just the English language, you\u2019re missing out on the opportunity to target millions of viewers worldwide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related article :\u00a0<a href=\"https:\/\/www.ecenglish.com\/en\/school-locations\/blog\/ec\/2024\/04\/24\/70-statistics-about-the-english-language\/\" target=\"_blank\" rel=\"noreferrer noopener\">70 Statistics About the English Language<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You might think that <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.daytranslations.com\/translation-services\/film-script-translation\/\">video script translation<\/a> is the quick solution here. But optimizing your video to engage global viewers revolves around more than just language. You also need to consider viewers with hearing disabilities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This post explores the fundamentals of optimizing your videos for a global audience to make them accessible to anyone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Video_Content_is_the_Best_Way_to_Reach_a_Global_Audience\"><\/span>Why Video Content is the Best Way to Reach a Global Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">More people watch videos today than ever before. And there&#8217;s no sign of the trend declining any time soon. In 2020, more than 80% of global internet usage was driven by video content. On <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> alone, 1.2 billion videos are watched every single day. The effectiveness of video has been shown to increase consumer trust, increase conversion rates, and keep audiences engaged for longer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Videos are one of the best ways organizations can maintain consistent global branding, even if they target multiple languages across multiple channels. Pairing video and written content can be a great way to improve the ROI of global campaigns that target specific local markets.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Optimize_Your_Videos_for_a_Global_Audience\"><\/span>How to Optimize Your Videos for a Global Audience&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Perform_In-Depth_Research\"><\/span><strong>Step 1: Perform In-Depth Research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To start creating videos that engage a global audience, you must determine where the majority of your viewers are based. Most YouTube users are <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly based in Latin America and Asia, which rules out the idea of only using English content when creating video ads. Once you\u2019ve researched the demographics of your target audience, it\u2019s time to focus on cultural preferences across multiple channels, which have a massive impact on the type of audience you\u2019ll have to cater to with your content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After establishing which cultures you\u2019ll cater to, creating content with a specific persona is important. This will help you create content that aligns with your viewers\u2019 expectations. When you deeply understand who\u2019s listening to you, you\u2019ll have a much better opportunity to discuss the type of content they\u2019re willing to listen to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Focus_on_Titles_Descriptions_and_Captions\"><\/span><strong>Step 2: Focus on Titles, Descriptions, and Captions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Audio-visual content intended for the international market must be delivered in a way that sparks global interest. This doesn\u2019t necessarily only relate to the kind of content you produce but revolves around improving the accessibility of your content with video metadata as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll need to optimize your video titles, de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions, and captions according to the preferences of the local audience. For example, if more than 35% of your viewers are native Spanish speakers, it\u2019s important to translate your original audio content into the Spanish language.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using translated captions is a great way to improve the accessibility of your audio-visual content, as it ensures that you\u2019re also catering to individuals that cannot listen to the audio of the video. It\u2019s preferable to use professional language service providers when it comes to translating your captions, as machine translation often neglects to capture cultural nuances that are deeply engrained in language.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Consider_Subtitles\"><\/span><strong>Step 3: Consider Subtitles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Adding subtitles to your videos is a great way to reach more global audiences if you\u2019re sharing videos outside of YouTube, where auto-captioning isn\u2019t standard practice. Subtitles can be very handy to help viewers understand you better and ensure that viewers that cannot listen to the audio still understand the content of your video. Since subtitles force viewers to engage with the video, it might help drive engagement with your videos as well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Time_the_Length_Perfectly\"><\/span><strong>Step 4: Time the Length Perfectly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A major aspect of creating high-impact videos is their length. The perfect video length is important to the product&#8217;s effectiveness in reaching a global audience. If your video is intended for international audiences, be brief enough to keep people interested. Dragging the video out for too long can have a negative effect and might lead to increased bounce rates. To maximize viewership, it&#8217;s important to do proper market research and balance out the timing to ensure you&#8217;re producing videos that are just long enough to deliver a meaningful message.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Create_Localized_Videos_to_Reach_Specific_Audiences\"><\/span><strong>Step 5: Create Localized Videos to Reach Specific Audiences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Localized video clips can address specific problems people face in specialized regions. Developing local video campaigns is important. You can start by creating a simple video that engages the audience. After this, you can develop a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> of short films tailored to specific countries or cultural areas. A good example of localized videos is the content created by the National Institute for Health. Their videos are intended for American English speakers. However, the voice-out and the scripting are all Spanish to demonstrate that NIH has resources available for the languages their target audience understands best.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ready_to_Reach_More_Global_Audience_Members_with_Your_Videos\"><\/span>Ready to Reach More Global Audience Members with Your Videos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Optimizing your videos to reach more global audience members isn\u2019t rocket <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">science<\/a>, but there are some basic principles that you must keep in mind to appeal to and engage viewers across the world. When you translate your videos and their text elements, you\u2019re giving your video the best shot at reaching as many viewers as possible, but translation is not the end-all and be-all of building a global reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By implementing certain tactics to make your videos easily accessible through search engines and localizing your keywords, titles, and captions, you\u2019ll be catering to a global market and expanding your reach with ease.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Featured Image by <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/@sammcghee?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Sam McGhee<\/a> on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/photos\/KieCLNzKoBo?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/em><\/p>\n\n\n<p><span style=\"font-size: revert; color: initial;\">Sean Patrick Hopwood<\/span><\/p>\n<div class=\"author-inner\">\n<div class=\"bio-desc\">Sean Patrick Hopwood is the President of Day Translations, a global translation and interpretation company. He is also a polyglot and can speak several languages with varying levels of fluency.<\/div>\n<p><!-- social-link --><\/p>\n<div class=\"clear\">\u00a0<\/div>\n<\/div>\n<blockquote>\n<p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/business-online\/how-to-reach-more-global-audiences-with-your-videos.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>The rise in the popularity of video content isn\u2019t set to decline anytime soon, and with 2.6 billion YouTube users around the world, content creators are reaching limits with videos that written content could never accomplish. But how can you reach more global audiences with your videos? The answer isn\u2019t as simple as creating great&#8230;<\/p>\n","protected":false},"author":1,"featured_media":622887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2023\/03\/sam-mcghee-KieCLNzKoBo-unsplash-666x418.jpg","fifu_image_alt":"#How to Reach More Global Audiences with Your Videos","footnotes":""},"categories":[1],"tags":[133348,70588,89115,49],"class_list":["post-563936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-target-audience","tag-video","tag-video-marketing","tag-youtube"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/563936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=563936"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/563936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/622887"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=563936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=563936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=563936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}