{"id":563976,"date":"2023-03-15T14:09:40","date_gmt":"2023-03-15T11:09:40","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/the-unexpected-benefits-of-email-validation\/"},"modified":"2023-03-15T14:09:40","modified_gmt":"2023-03-15T11:09:40","slug":"the-unexpected-benefits-of-email-validation","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-unexpected-benefits-of-email-validation\/","title":{"rendered":"#The Unexpected Benefits of Email Validation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a26ea37774bf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a26ea37774bf\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/the-unexpected-benefits-of-email-validation\/#%E2%80%9CThe_Unexpected_Benefits_of_Email_Validation%E2%80%9D\" >&#8220;The Unexpected Benefits of Email Validation&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/the-unexpected-benefits-of-email-validation\/#Unexpected_email_validation_benefit_it_saves_on_costs\" >Unexpected email validation benefit: it saves on costs\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/the-unexpected-benefits-of-email-validation\/#Email_validation_can_boost_your_metrics_and_ROI\" >Email validation can boost your metrics and ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/the-unexpected-benefits-of-email-validation\/#When_you_validate_your_email_list_you_reduce_spam_complaints\" >When you validate your email list, you reduce spam complaints<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/the-unexpected-benefits-of-email-validation\/#Email_verification_builds_customer_loyalty_and_name_recognition\" >Email verification builds customer loyalty and name recognition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/the-unexpected-benefits-of-email-validation\/#If_you_validate_your_email_list_youre_unlikely_to_get_blacklisted\" >If you validate your email list, you\u2019re unlikely to get blacklisted<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/the-unexpected-benefits-of-email-validation\/#You_can_verify_emails_in_real_time\" >You can verify emails in real time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/the-unexpected-benefits-of-email-validation\/#An_ounce_of_prevention_is_worth_a_pound_of_cure\" >An ounce of prevention is worth a pound of cure<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CThe_Unexpected_Benefits_of_Email_Validation%E2%80%9D\"><\/span>&#8220;The Unexpected Benefits of Email Validation&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n<div class=\"entry-inner\"> \n                            \n<p class=\"wp-block-paragraph\">Email marketers eventually learn that periodic email validation is a must. Many find out the need to validate email addresses after experiencing a frustrating storm of email bounces. However, email validation is not just about avoiding email bounces. There are a lot of benefits to email validation. Let\u2019s see what else you can gain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unexpected_email_validation_benefit_it_saves_on_costs\"><\/span><strong>Unexpected email validation benefit: it saves on costs\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At first, the baffled email marketer wonders, \u201cWhat have I done to get so many bounces?\u201d But they find out it wasn\u2019t what they were doing but rather what they weren\u2019t doing. They weren\u2019t practicing email hygiene, which foremost means regular email validation. Email validation is an expense, but it frequently saves money.<br><br>How? Email services charge based on the number of emails on your list. If you\u2019re sending emails to invalid or useless emails, you\u2019re actually throwing money down the drain. With as many as <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.zerobounce.net\/email-list-decay.html\">one in four emails going bad in a 12-month period<\/a>, trimming back your email list is a great way to cut costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_validation_can_boost_your_metrics_and_ROI\"><\/span><strong>Email validation can boost your metrics and ROI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll likely boost every metric marketers use when you validate your list. For example, clickthrough rates (CTR), open rates, and ROI frequently climb because you\u2019re purging ineffective contacts. In addition, some email marketers notice a morale boost when they see how much better their emails perform. It\u2019s like they\u2019re getting the real numbers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can\u2019t make a sale to a dead-end email address. When you regularly validate emails, the quality of your list is enhanced. Better lists always lead to better results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_you_validate_your_email_list_you_reduce_spam_complaints\"><\/span><strong>When you validate your email list, you reduce spam complaints<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ideally, your emails and everything you do should be miles away from anything that spammers do. Unsurprisingly, engaging in spam-like behaviors (like using spammy subject lines) can get you considered a spammer. It\u2019s the adage: if it looks like a duck and quacks like a duck.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A similar thing to avoid is the email users known as abuse or known complainers. These people love to mark the emails they get as spam. You could have done nothing wrong, but they still want to hit the spam button.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Any email validation service worth its salt will be able to root out the pesky people associated with these types of email addresses. It can\u2019t be stressed enough: spam complaints harm your list health and results. It only takes a couple to give you worry about landing in the spam folder. Email validation will help you stay on top of them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_verification_builds_customer_loyalty_and_name_recognition\"><\/span><strong>Email verification builds customer loyalty and name recognition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do you subscribe to any emails from which you haven\u2019t bought anything yet? Many people get an email from a specific brand and continue to get those brand emails even though they don\u2019t make a purchase. It\u2019s still good for you as a sender as it helps your reputation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email validation ensures that if someone subscribes to your emails and keeps opening them, they will still <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear in the inbox. You can\u2019t put a price on having a direct line to people who expressed an interest in your company. They may eventually make a big purchase or recommend you to someone who will.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"If_you_validate_your_email_list_youre_unlikely_to_get_blacklisted\"><\/span><strong>If you validate your email list, you\u2019re unlikely to get blacklisted<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Email blacklists are no joke. Anti-spam organizations, in cooperation with internet service providers (ISPs), maintain lists of IPs believed to be spammers. The lists are collected and maintained in order to block spammers. Spam is such a pervasive problem, and blacklists go a long way toward keeping junk from showing up in your inbox.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So what\u2019s the problem? Legitimate email senders sometimes end up on blacklists. A spam trap ends up on their list. It could be that it seeped in through a contact form that is not protected.\u00a0 Sometimes abandoned email addresses become spam traps and will wind up on your email list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you regularly check your email list, you should be able to find those blacklists and save yourself a lot of trouble. Ending up on a blacklist is a hassle you\u2019re better off avoiding. Wouldn\u2019t it be better not to be added to a blacklist in the first place?\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_can_verify_emails_in_real_time\"><\/span><strong>You can verify emails in real time<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your readers are only human. They will make a typo! They transpose a letter or put one letter twice when they key in their email address. If that address gets added to your email list, it will result in bounces. However, there are even worse problems. Sometimes bots will infest an email list using those forms. You know you don\u2019t want that, but you may think the email validator will catch it the next time you upload your list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the benefits of a complete email validation service is that you can stop typos or harmful data from the beginning.\u00a0 You can connect an email validation API on all of your forms to block harmful data from ending up on your list in the first place.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say someone wants to take advantage of your freebie, such as an ebook or audio download. The supposed customer wants the gift but doesn\u2019t want to give their actual email address. Instead, they use a disposable or temporary email address because they aren&#8217;t interested in your business. Unfortunately, those disposables bounce, sometimes in just a couple of hours. An email validation API would prompt them to enter a valid email address at the source. Same thing with typos because it checks the email in real time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_ounce_of_prevention_is_worth_a_pound_of_cure\"><\/span><strong>An ounce of prevention is worth a pound of cure<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Regularly checking your email list puts you in a more powerful position. You\u2019ll always know where you stand and can keep any poor email data at bay. In addition, it\u2019s better to be aware of what your list health looks like than to be unpleasantly taken aback.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There have been plenty of accounts of email marketers who neglect regular email validation and find out their email providers have banned them. Something like that is shocking and certainly interrupts your email plans, but you can avoid it. You can have peace of mind by regularly setting up email checking.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email validation has many benefits. Most of all, it\u2019s knowing that your efforts and resources will not be wasted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Featured Image by Photo by <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.pexels.com\/@padrinan\/\">Miguel \u00c1. Padri\u00f1\u00e1n<\/a> on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.pexels.com\/photo\/email-blocks-on-gray-surface-1591062\/\">Pexels<\/a><\/em><\/p>\n                            <\/div><br><div class=\"author-inner\">\n<p class=\"bio-name\">Paul Leslie<\/p>\n<div class=\"bio-desc\">\n    Paul Leslie is a freelance writer, researcher and interviewer. He has recorded more than 700 interviews distributed via radio and podcasts. He likes watching and rewatching <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">movies<\/a> and is always down to try a new restaurant.<\/div>\n<!-- social-link -->\n<div class=\"clear\"><\/div>\n<\/div>\r\n<blockquote><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/blockquote>\r\n<blockquote>\r\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\r\n<\/blockquote>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\r\n<\/blockquote>\r\n\r\n<span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/business-online\/the-unexpected-benefits-of-email-validation.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>&#8220;The Unexpected Benefits of Email Validation&#8221; Email marketers eventually learn that periodic email validation is a must. Many find out the need to validate email addresses after experiencing a frustrating storm of email bounces. However, email validation is not just about avoiding email bounces. There are a lot of benefits to email validation. Let\u2019s see&#8230;<\/p>\n","protected":false},"author":1,"featured_media":563977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2023\/03\/pexels-miguel-a-padrinan-1591062-scaled.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[78068,74714,78322,82351],"class_list":["post-563976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-digital-marketing","tag-email","tag-email-marketing","tag-marketing-strategy"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/563976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=563976"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/563976\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/563977"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=563976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=563976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=563976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}