{"id":564128,"date":"2023-03-15T23:04:00","date_gmt":"2023-03-15T20:04:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/paramount-bets-on-unified-e-commerce-site-for-star-trek-yellowstone-and-more-merch-exclusive\/"},"modified":"2023-03-15T23:04:00","modified_gmt":"2023-03-15T20:04:00","slug":"paramount-bets-on-unified-e-commerce-site-for-star-trek-yellowstone-and-more-merch-exclusive","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/paramount-bets-on-unified-e-commerce-site-for-star-trek-yellowstone-and-more-merch-exclusive\/","title":{"rendered":"#Paramount Bets on Unified E-Commerce Site for \u2018Star Trek,\u2019 \u2018Yellowstone\u2019 and More Merch (Exclusive)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3a9a56a8e97\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3a9a56a8e97\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/paramount-bets-on-unified-e-commerce-site-for-star-trek-yellowstone-and-more-merch-exclusive\/#Paramount_Bets_on_Unified_E-Commerce_Site_for_%E2%80%98Star_Trek_%E2%80%98Yellowstone_and_More_Merch_Exclusive\" >Paramount Bets on Unified E-Commerce Site for \u2018Star Trek,\u2019 \u2018Yellowstone\u2019 and More Merch (Exclusive)<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Paramount_Bets_on_Unified_E-Commerce_Site_for_%E2%80%98Star_Trek_%E2%80%98Yellowstone_and_More_Merch_Exclusive\"><\/span>Paramount Bets on Unified E-Commerce Site for \u2018Star Trek,\u2019 \u2018Yellowstone\u2019 and More Merch (Exclusive)<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Paramount Global is rolling out a mountain of merchandise and joining the e-commerce fray. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    From Paramount Pictures, CBS, MTV, BET and Comedy Central to Nickelodeon and Showtime, from <em>Top Gun<\/em>, <em>Transformers<\/em>, <em>The Godfather<\/em>, <em>Yellowstone<\/em>, <em>Star Trek<\/em>, <em>The Daily Show<\/em> and <em>Survivor<\/em> to <em>SpongeBob SquarePants<\/em>, <em>Paw Patrol<\/em>, <em>Teenage Mutant Ninja Turtles<\/em>,<em> <em>Beavis &amp; Butt-Head<\/em><\/em>, <em>South Park<\/em>, <em>Yellowjackets<\/em>, <em>Clueless<\/em> and <em>Mean Girls<\/em> \u2013 the entertainment conglomerate is bringing together consumer products for its various brands, franchises and hits on its first unified e-commerce platform, ParamountShop.com. The site launched on Wednesday under the tagline \u201cWhere Products Are Paramount.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    After previously offering products through a slew of shops, including an MTV, a <em>Star Trek<\/em> and a <em>Yellowstone<\/em> shop, the company has now created one shopping window for merchandise, namely more than 7,000 items representing more than 125 content brands. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    That marks an evolution for the Hollywood conglomerate\u2019s Consumer Products &amp; Experiences division as it puts the spotlight on Paramount\u2019s portfolio of franchises, which the management team of CEO Bob Bakish has been touting, including in a new brand campaign entitled \u201cPopular is Paramount.\u201d The step also fits into the company\u2019s increasingly international mindset and adds another direct-to-consumer outlet to its arsenal. Like its Paramount+ streaming service, it showcases various brands under one umbrella, in this case with a focus on merchandise.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Paramount+ launched with the promise to provide \u201ca mountain of entertainment\u201d \u2014 in reference to the iconic mountain in the Paramount logo. Among the products on display on the site are the likes of <em>Top Gun<\/em> T-shirts and hats, the <em>Star Trek<\/em> Tridimensional Chess Set, <em>Drunk History<\/em> mugs and tumblers, a <em>Yellowstone<\/em> edition of Monopoly, a <em>Teenage Mutant Ninja Turtles <\/em>pizza cutting board, <em>Paw Patrol<\/em> plush toys and <em>South Park<\/em> cooking aprons and beach towels. The Star Trek tricorder, meanwhile, \u201cdrops later this spring,\u201d the company said. (The tricorder is a fictional hand-held device used in the <em>Star Trek<\/em> universe to perform environmental scans, record data and analyze it.)<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Paramount described the new shopping site as its \u201cfirst global direct-to-consumer e-commerce site with products spanning its portfolio\u201d of intellectual property (IP) with\u00a0an \u201ceasy and thoughtful\u201d customer interface.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cParamountShop.com plays a key role in Paramount\u2019s multi-platform ecosystem with product that showcases the company\u2019s flagship brands and popular IP across free-to-air, cable, theatrical film and streaming,\u201d said Pam Kaufman, Paramount Global\u2019s president and CEO, international markets and global consumer products &amp; experiences in a statement. \u201cIt is so exciting to have a site that provides a seamless and engaging consumer experience, allowing fans to shop across demos, products and the culture-defining brands in the Paramount portfolio.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Kaufman also told <em>The Hollywood Reporter<\/em> how the rebrand of the company from ViacomCBS to Paramount Global about a year ago helped create the new e-commerce opportunity. \u201cBefore, we just didn\u2019t have the name or the umbrella for all of our IP.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The site allows the company to ship to many countries in the world from day 1. Beyond the U.S., Paramount also offers localized versions of the site in Canada, the U.K. and Germany with plans to bring such localized sites to additional markets over the course of the year.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    For Hollywood companies, consumer products have long been a way to deepen consumers\u2019 engagement with and passion for key content brands and characters, while also making additional revenue. License Global\u2019s list of top licensors by retail sales for 2021 was led by the Walt Disney Co. with $56.2 billion, with Paramount coming in 10th with $6 billion. Retail sales don\u2019t equal content companies\u2019 revenue though. Typically, they get a license fee from firms that want to use their characters for toys, clothing, housewares and the like along with a revenue cut for sold products.<\/p>\n<\/p><\/div>\n<p><script type=\"text\/plain\" class=\"optanon-category-C0004\">\n!function(f, b, e, v, n, t, s) {\nif (f.fbq) return;\nn = f.fbq = function() {n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);};\nif (!f._fbq) f._fbq = n;\nn.push = n;\nn.loaded = !0;\nn.version = '2.0';\nn.queue = [];\nt = b.createElement(e);\nt.async = !0;\nt.src = v;\ns = b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t, s);\n}(window, document, 'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '352999048212581');\nfbq('track', 'PageView');\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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From Paramount Pictures, CBS, MTV, BET and Comedy Central to Nickelodeon and Showtime, from Top Gun, Transformers, The Godfather, Yellowstone, Star Trek, The Daily Show and Survivor&#8230;<\/p>\n","protected":false},"author":1,"featured_media":564129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-15-at-9.37.36-AM.png?w=1024","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[124783,25971,134879],"class_list":["post-564128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-international","tag-nickelodeon","tag-paramount-global"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/564128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=564128"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/564128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/564129"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=564128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=564128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=564128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}