{"id":564184,"date":"2023-03-16T00:30:00","date_gmt":"2023-03-15T21:30:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/salesforce-web3-to-help-brands-build-trusted-and-scalable-nft-programs\/"},"modified":"2023-03-16T00:30:00","modified_gmt":"2023-03-15T21:30:00","slug":"salesforce-web3-to-help-brands-build-trusted-and-scalable-nft-programs","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/salesforce-web3-to-help-brands-build-trusted-and-scalable-nft-programs\/","title":{"rendered":"# Salesforce Web3 to help brands build trusted and scalable NFT programs"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2e5f983b911\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2e5f983b911\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/salesforce-web3-to-help-brands-build-trusted-and-scalable-nft-programs\/#%E2%80%9D_Salesforce_Web3_to_help_brands_build_trusted_and_scalable_NFT_programs_%E2%80%9C\" >&#8221; Salesforce Web3 to help brands build trusted and scalable NFT programs  &#8220;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9D_Salesforce_Web3_to_help_brands_build_trusted_and_scalable_NFT_programs_%E2%80%9C\"><\/span>&#8221; Salesforce Web3 to help brands build trusted and scalable NFT programs  &#8220;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/images.cointelegraph.com\/images\/840_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjMtMDMvNDczMWQ1MzgtYTUzNi00NDYxLTg4Y2EtZGFlNmVjYTRmNjllLmpwZw==.jpg\" \/><\/p>\n<div class=\"post-content\" data-v-48054ca8>Salesforce, a customer relationship management software firm\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/news\/stories\/web3-nft-news\/\">announced<\/a> the limited release of Salesforce Web3 on March 15. The company said it will be a platform that helps companies create, manage, and deploy non-fungible tokens (NFTs) in a trusted, scalable, and sustainable way.\u00a0The service will allow brands connect with their customers in a whole new way by integrating their Customer 360 with Web3 data, in order to help brands gain a comprehensive understanding of how customers interact with their brand across traditional and emerging digital environments.<\/p>\n<p>According to Salesforce, its Web3 platform offers a range of features that enables brands to \u201ccreate personalized, omnichannel experiences across Web2 and Web3, providing a 360-degree view of how customers interact with their NFT collections.\u201d<\/p>\n<p>The company also partnered with global consulting partners like Accenture and Deloitte Digital, as well as digital agencies and strategy consultants like AE Studio, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Monks, TIME, and Vayner3, to help businesses implement Web3 and experiment with blockchain, digital wallets, and NFT minting.<\/p>\n<p>Devin Nagy, Director of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">Technology<\/a> and Emerging Platforms at Diageo North America, said that Salesforce helped the company reimagine and digitally scale Crown Royal&#8217;s Purple Bag Project by giving them a trusted partner to support their front-end commerce site and back-end data connector to support the #ThatDeservesACrown campaign. She added:\u00a0<\/p>\n<blockquote><p>&#8220;For every digital collectible claimed, we sent a care package to active duty U.S. military members around the world.\u201d<\/p><\/blockquote>\n<p>Claire Boots, Global CRM Manager at Scotch &amp; Soda, said that the company chose Salesforce Web3 as a trusted partner to securely deploy their Club Soda 3.0 NFT pilot program, which took less than two weeks and gave them real-time insight into the 30% net <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>.\u00a0<\/p>\n<p><strong><em>Related: Web3 could seize on the decades-old software-as-a-service business model<\/em><\/strong><\/p>\n<p>Over the last couple of years, Salesforce has been working to integrate its services with Blockchain technology. In 2018, Cointelegraph reported that the company had announced plans to offer a Blockchain and cryptocurrency solution for its customers by Sep. 2018.<\/p>\n<p>In 2019, Italian luxury sports car brand Lamborghini used Salesforce\u2019s Blockchain to authenticate heritage Lamborghini cars. Using Salesforce\u2019s\u00a0Blockchain, Lamborghini was able to trace, certify and authenticate heritage cars faster and more securely.<\/p>\n<p>Additionally, over the years, Salesforce has played an active role in the blockchain fundraising space, contributing millions to TRM Labs and\u00a0blockchain startup Digital Asset.<\/p>\n<p><template data-name=\"subscription_form\" data-type=\"markets_outlook\"><\/template><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/cointelegraph.com\/news\/salesforce-web3-to-help-brands-build-trusted-and-scalable-nft-programs\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8221; Salesforce Web3 to help brands build trusted and scalable NFT programs &#8220; Salesforce, a customer relationship management software firm\u00a0announced the limited release of Salesforce Web3 on March 15. The company said it will be a platform that helps companies create, manage, and deploy non-fungible tokens (NFTs) in a trusted, scalable, and sustainable way.\u00a0The service&#8230;<\/p>\n","protected":false},"author":1,"featured_media":564185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/cdn-cgi\/image\/format=auto,onerror=redirect,quality=90,width=1200\/https:\/\/s3.cointelegraph.com\/uploads\/2023-03\/4731d538-a536-4461-88ca-dae6eca4f69e.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[74894,79786,93542,117,73785,34286,4965],"class_list":["post-564184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-blockchain","tag-digital-asset","tag-web3","tag-business","tag-markets","tag-software","tag-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/564184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=564184"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/564184\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/564185"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=564184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=564184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=564184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}