{"id":564484,"date":"2023-03-16T15:00:00","date_gmt":"2023-03-16T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/tubi-joins-nielsen-platform-rankings-overtakes-pluto-tv\/"},"modified":"2023-03-16T15:00:00","modified_gmt":"2023-03-16T12:00:00","slug":"tubi-joins-nielsen-platform-rankings-overtakes-pluto-tv","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/tubi-joins-nielsen-platform-rankings-overtakes-pluto-tv\/","title":{"rendered":"#Tubi Joins Nielsen Platform Rankings, Overtakes Pluto TV"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a288539361e8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a288539361e8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/tubi-joins-nielsen-platform-rankings-overtakes-pluto-tv\/#Tubi_Joins_Nielsen_Platform_Rankings_Overtakes_Pluto_TV\" >Tubi Joins Nielsen Platform Rankings, Overtakes Pluto TV<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Tubi_Joins_Nielsen_Platform_Rankings_Overtakes_Pluto_TV\"><\/span>Tubi Joins Nielsen Platform Rankings, Overtakes Pluto TV<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The Fox-owned streaming platform Tubi made its debut in Nielsen\u2019s monthly platform rankings, becoming the second FAST service to break into the rankings.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Tubi captured 1 percent of all TV use in February, moving ahead Paramount Global\u2019s Pluto TV (0.7 percent) in Nielsen\u2019s Gauge snapshot. Pluto was the first FAST offering to make the rankings, doing so first in September 2022, and has hovered at or slightly below 1 percent of all viewing in the United States since then.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Nielsen has also tweaked the methodology for the Gauge so that cable and broadcast viewing that h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ens on platforms like <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> TV and Hulu + Live isn\u2019t counted twice. In prior monthly rankings, the ratings service attributed viewing of broadcast or cable outlets on so-called vMVPD services counted toward the shares of both broadcast or cable and streaming services. Starting with February\u2019s rankings, such viewing will only be credited toward broadcast or cable.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    For example, Nielsen reported that streaming services accounted for 38.1 percent of all TV use in both December 2022 and January 2023, figures that included vMVPD viewing. Without that, streaming accounted for 32.8 percent of viewing in each month. Broadcast\u2019s and cable\u2019s shares remained the same, as the vMVPD viewing was already credited to those platforms; the change shows up in the \u201cother viewing\u201d category. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    In February, streaming accounted for 34.3 percent of all viewing, followed by cable (30.2 percent) and broadcast (23.8 percent). Overall TV use fell by about 5 percent from January, thanks in no small part to a big drop in broadcast sports viewing as the NFL season wound down. Broadcast, cable and streaming outlets all had less viewing time than the previous month, but streaming gained some share thanks to a much smaller decline (-1 percent vs. January) than cable (-5.7 percent) or broadcast (-9.2 percent). <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Tubi is the ninth streaming service to break the 1 percent threshold for TV use and thus be broken out of the \u201cother streaming\u201d pile in the Gauge. It tied with Peacock in earning 1 percent of TV use. YouTube, despite not having YouTube TV counted toward its total now, remained the top individual streamer with 7.9 percent of all TV use, just ahead of Netflix\u2019s 7.3 percent.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Nielsen\u2019s Gauge rankings for February are below.  <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    <strong>Platforms<\/strong><\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Streaming: 34.3 percent of TV use<br \/>Cable: 30.2 percent<br \/>Broadcast: 23.8 percent<br \/>Other: 11.7 percent<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    <strong>Streaming Services<\/strong><\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    YouTube: 7.9 percent<br \/>Netflix: 7.3 percent<br \/>Hulu: 3.3 percent<br \/>Prime Video: 3 percent<br \/>Disney+: 1.8 percent<br \/>HBO Max: 1.3 percent<br \/>Peacock: 1 percent<br \/>Tubi: 1 percent<br \/>Pluto TV: 0.7 percent<br \/>Others: 6.8 percent<\/p>\n<\/p><\/div>\n<p><script type=\"text\/plain\" class=\"optanon-category-C0004\">\n!function(f, b, e, v, n, t, s) {\nif (f.fbq) return;\nn = f.fbq = function() {n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);};\nif (!f._fbq) f._fbq = n;\nn.push = n;\nn.loaded = !0;\nn.version = '2.0';\nn.queue = [];\nt = b.createElement(e);\nt.async = !0;\nt.src = v;\ns = b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t, s);\n}(window, document, 'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '352999048212581');\nfbq('track', 'PageView');\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/social-media\/\" target=\"_blank\" rel=\"noopener\">Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.hollywoodreporter.com\/tv\/tv-news\/tubi-nielsen-platform-rankings-february-2023-1235353944\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tubi Joins Nielsen Platform Rankings, Overtakes Pluto TV The Fox-owned streaming platform Tubi made its debut in Nielsen\u2019s monthly platform rankings, becoming the second FAST service to break into the rankings. Tubi captured 1 percent of all TV use in February, moving ahead Paramount Global\u2019s Pluto TV (0.7 percent) in Nielsen\u2019s Gauge snapshot. Pluto was&#8230;<\/p>\n","protected":false},"author":1,"featured_media":564485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2021\/03\/cross-device_wave-H-2021-1615314792.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[121212,95044,26256],"class_list":["post-564484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-nielsen","tag-tubi","tag-tv-ratings"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/564484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=564484"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/564484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/564485"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=564484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=564484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=564484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}