{"id":567237,"date":"2023-03-24T20:59:38","date_gmt":"2023-03-24T17:59:38","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/hollywoods-ai-anxiety-is-showing\/"},"modified":"2023-03-24T20:59:38","modified_gmt":"2023-03-24T17:59:38","slug":"hollywoods-ai-anxiety-is-showing","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/hollywoods-ai-anxiety-is-showing\/","title":{"rendered":"#Hollywood\u2019s AI Anxiety Is Showing"},"content":{"rendered":"
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\n If artificial intelligence evangelists\u2019 predictions pan out, generative AI systems like ChatGPT and DALL-E are set to transform Hollywood by developing and writing script<\/a>s for the next hit TV show, \u201cdiversifying\u201d casts with AI-generated actors and generating imagery across multiple mediums, practically instantly, for a fraction of the cost of a real, human artist. But how long will it take for the vision to meet reality \u2014 and can a select group of companies, similar to the rise of Facebook and social media<\/a> \u2014 be trusted to herald the way? <\/p>\n

\n Driving much of the current conversation around A.I. innovation has been OpenAI, an A.I research company with both non-profit and for-profit arms. Just four months after the formal launch of OpenAI\u2019s chatbot, ChatGPT, industry titans like Bill Gates were ready to hail artificial intelligence as the most revolutionary technology<\/a> of our time since the advent of cell phones and the internet. Major tech companies like Google and Microsoft have invested hundreds of millions into A.I. companies, including OpenAI, as executives look to the technology to steward their companies into the future amid an economic downturn that has particularly hit digital native companies hard. <\/p>\n

\n Proponents of widespread A.I. adoption have looked to these systems as tools, rather than total replacements, for the creatives who have clawed their way into Hollywood to tell the stories they care about the most. That\u2019s the way OpenAI\u2019s co-founder and president, Greg Brockman, described his company\u2019s APIs on March 10 \u2014 as an \u201camplification of what humans can do.\u201d<\/p>\n

\n \u201cIt\u2019s kind of like if you hire six assistants who are not perfect. They need to train up a little bit. They don\u2019t quite know exactly what you want, always, but they\u2019re so eager and never sleep. They\u2019re there to help you. They\u2019re willing to do the drudge work, and you get to be the director,\u201d Brockman said at a SXSW panel. \u201cThat is going to be what writing will look like. I think that\u2019s what coding will look like. I think that\u2019s what business communication will look like. But I also think that is what entertainment will look like.\u201d<\/p>\n

\n Not everyone has bought into this narrative. Artists have spoken out against tools like DALL-E, given existing examples of AI-generated art that artists have argued mimic their styles and infringe on their copyright without proper licensing or commission fees. And multiple copyright lawsuits have been filed by artists who are accusing AI art generators Stability AI, Midjourney and DeviantArt of infringing on their works. <\/p>\n

\n Creators like Cassey Ho, who\u2019s behind the popular fitness brands Blogilates and Popflex, also say they\u2019re wary of supporting AI tools that can easily exploit the work of artists.\u00a0<\/p>\n

\n \u201cComing from the creative side of things, I don\u2019t like \u2014 at least the photo-based stuff \u2014 how you\u2019re kind of riding on the backs of actual artists, and now someone who could have made a commission off of that no longer gets that commission because this robot just turned 100 of what they could\u2019ve done into this free thing,\u201d Ho said during another SXSW panel. \u201cI like the idea of it being a co-pilot, but when it\u2019s riding off the backs of creatives, I don\u2019t feel good about it.\u201d\u00a0<\/p>\n

\n The same anxieties around credit and compensation extend into the inner workings of Hollywood, where unanswered questions about AI\u2019s ability to transform the future of entertainment have already informed discussions at unions like the Writers Guild of America and SAG-AFTRA as writers and actors, among others, seek to protect their work and right to compensation. <\/p>\n

\n \u201cHuman creators are the foundation of the creative industries and we must ensure that they are respected and paid for their work,\u201d SAG-AFTRA said in a statement on March 17. \u201cGovernments should not create new copyright or other IP exemptions that allow AI developers to exploit creative works, or professional voices and likenesses, without permission or compensation. Trustworthiness and transparency are essential to the success of AI. SAG-AFTRA will continue to prioritize the protection of our member performers against the unauthorized use of their voices, likenesses and performances.\u201d\u00a0<\/p>\n

\n The Writers Guild is also in the midst of negotiations with studios around the use of AI in the writing process, likening tools like ChatGPT to research material like, for instance, Wikipedia. \u201cThe WGA\u2019s proposal to regulate use of material produced using artificial intelligence or similar technologies ensures the Companies can\u2019t use AI to undermine writers\u2019 working standards including compensation, residuals, separated rights and credits,\u201d the guild wrote.<\/p>\n

\n When asked about intellectual property rights for artists whose work has trained AI-generated art, OpenAI\u2019s Brockman didn\u2019t offer a clear answer. \u201cThis is like asking a question about exactly how copyright should work right at the creation of the Gutenberg Press,\u201d Brockman said. \u201cWe are going to need to have an answer. We\u2019re engaging with the Copyright Office, we\u2019re engaging with lots of different areas, and I don\u2019t personally know what exactly the answer should be.\u201d<\/p>\n

But on March\u202f16, the U.S. Copyright Office declared that AI \u201cassisted\u201d works could be eligible for copyright protection, though the clarification has done more to muddy the waters than to clear them. \u201cBased on the Office\u2019s understanding of the generative AI technologies currently available, users do not exercise ultimate creative control over how such systems interpret prompts and generate material,\u201d reads the guidance.<\/p>\n

\n \u201cThere\u2019s a fine line between when is something inspiring someone versus when is someone just ripping off or absolutely treading protected intellectual property,\u201d Candle Media\u2019s chief development officer, Brent Weinstein, said in a SXSW panel. \u201cAI is going to force us to examine that fine line and rules will be written, and we will all adapt to a new world order.\u201d<\/p>\n

\n A version of this story first appeared in the March 29 issue of\u00a0The Hollywood Reporter\u00a0magazine.\u00a0Click here to subscribe<\/a><\/em>.<\/p>\n<\/p><\/div>\n