{"id":567532,"date":"2023-03-24T16:50:09","date_gmt":"2023-03-24T13:50:09","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/beyonces-ivy-park-and-adidas-end-business-relationship\/"},"modified":"2023-03-24T16:50:09","modified_gmt":"2023-03-24T13:50:09","slug":"beyonces-ivy-park-and-adidas-end-business-relationship","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/beyonces-ivy-park-and-adidas-end-business-relationship\/","title":{"rendered":"#Beyonc\u00e9\u2019s Ivy Park and Adidas end business relationship"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3874f4d2432\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3874f4d2432\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/beyonces-ivy-park-and-adidas-end-business-relationship\/#Lackluster_sales_and_%E2%80%9Ccreative_differences%E2%80%9D_have_been_citied_as_the_reason_behind_the_split\" >Lackluster sales and \u201ccreative differences\u201d have been citied as the reason behind the split.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"deck\"><span class=\"ez-toc-section\" id=\"Lackluster_sales_and_%E2%80%9Ccreative_differences%E2%80%9D_have_been_citied_as_the_reason_behind_the_split\"><\/span>Lackluster sales and \u201ccreative differences\u201d have been citied as the reason behind the split. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"content_blocks\">\n<style>\n<\/style>\n<div id=\"content_block-244215\" class=\"content_block paragraph image triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"media_wrapper\">\n<p>  <img decoding=\"async\" src=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_760,c_limit,f_auto,q_auto:best\/2016_05_IVYPARK_02B_F08_D_n2yehk\/adidas-beyonce-ivy-park-split.jpg\" srcset=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_220,c_limit,f_auto,q_auto:best\/2016_05_IVYPARK_02B_F08_D_n2yehk\/adidas-beyonce-ivy-park-split.jpg 220w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_300,c_limit,f_auto,q_auto:best\/2016_05_IVYPARK_02B_F08_D_n2yehk\/adidas-beyonce-ivy-park-split.jpg 300w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_400,c_limit,f_auto,q_auto:best\/2016_05_IVYPARK_02B_F08_D_n2yehk\/adidas-beyonce-ivy-park-split.jpg 400w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_600,c_limit,f_auto,q_auto:best\/2016_05_IVYPARK_02B_F08_D_n2yehk\/adidas-beyonce-ivy-park-split.jpg 600w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_750,c_limit,f_auto,q_auto:best\/2016_05_IVYPARK_02B_F08_D_n2yehk\/adidas-beyonce-ivy-park-split.jpg 750w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_840,c_limit,f_auto,q_auto:best\/2016_05_IVYPARK_02B_F08_D_n2yehk\/adidas-beyonce-ivy-park-split.jpg 840w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_960,c_limit,f_auto,q_auto:best\/2016_05_IVYPARK_02B_F08_D_n2yehk\/adidas-beyonce-ivy-park-split.jpg 960w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1260,c_limit,f_auto,q_auto:best\/2016_05_IVYPARK_02B_F08_D_n2yehk\/adidas-beyonce-ivy-park-split.jpg 1260w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1800,c_limit,f_auto,q_auto:best\/2016_05_IVYPARK_02B_F08_D_n2yehk\/adidas-beyonce-ivy-park-split.jpg 1800w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_2400,c_limit,f_auto,q_auto:best\/2016_05_IVYPARK_02B_F08_D_n2yehk\/adidas-beyonce-ivy-park-split.jpg 2400w,\" sizes=\"60vw\" alt=\"Beyonc\u00e9\u2019s Ivy Park and Adidas end business relationship\"><span class=\"img_caption\"><\/p>\n<p>  <span class=\"credit\"><\/p>\n<p>      Adidas\/Ivy Park<\/p>\n<p>  <\/span><\/p>\n<p><\/span><\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-244216\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>            Beyonc\u00e9 and Adidas are no longer working together on her Ivy Park athleisure brand, the <i><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wsj.com\/articles\/beyonces-clothing-line-with-adidas-suffers-from-weak-sales-11675822761\">Wall Street Journal<\/a><\/i> report. An unnamed source told <i><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/news\/music-news\/beyonce-adidas-mutually-agree-to-part-ways-1235359453\/\">The Hollywood Reporter<\/a><\/i> that the split was mutual, with &#8220;creative differences&#8221; cited as the reason behind the decision. Beyonc\u00e9 is excited to \u201creclaim her brand, chart her own path and maintain creative freedom,\u201d they said. <\/p>\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div>\n<p>            However, the <i>Wall Street Journal<\/i> spoke to sources who claim that poor sales figures are behind the termination of a relationship that began in 2019. According to those sources Adidas had hoped Ivy Park would provide sales similar to Kanye West&#8217;s Yeezy brand but struggled to meet expectations with &#8220;roughly half of the merchandise from five of the six releases remaining on shelves.&#8221; Sales projections for 2022 were reportedly $250 million, of which Ivy Park was predicted to reach $40 million. The <i>WSJ<\/i> also alleges a difference in opinion between Adidas and Ivy Park\u2019 over the marketing of the brand.<\/p>\n<p>            Beyonc\u00e9 originally launched Ivy Park in 2016 with Topshop impresario Philip Green before taking sole ownership after he was accused of sexual harassment and bullying by multiple employees. Adidas ended their own lucrative business relationship with Kanye West in October 2022 after Ye made a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> of antisemitic remarks.<\/p>\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div>\n<p>            This summer Beyonc\u00e9 will embark on her Renaissance world tour. In February she entered the record books as the artist with the most Grammy wins in history. <\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-244217\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>            <iframe loading=\"lazy\" frameborder=\"0\" src=\"https:\/\/playlist.megaphone.fm?p=TFI7834680816&amp;light=true\" width=\"100%\" height=\"482\"><\/iframe><\/p>\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<p><\/p>\n<div class=\"author\">\n    <span><br \/>\n      By <span class=\"credit_name\">David Renshaw<\/span><br \/>\n  <\/span><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/social-media\/\" target=\"_blank\" rel=\"noopener\">Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.thefader.com\/2023\/03\/24\/adidas-beyonce-ivy-park-split\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lackluster sales and \u201ccreative differences\u201d have been citied as the reason behind the split. Adidas\/Ivy Park Beyonc\u00e9 and Adidas are no longer working together on her Ivy Park athleisure brand, the Wall Street Journal report. An unnamed source told The Hollywood Reporter that the split was mutual, with &#8220;creative differences&#8221; cited as the reason behind&#8230;<\/p>\n","protected":false},"author":1,"featured_media":567533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/thefader-res.cloudinary.com\/private_images\/c_limit,w_1024\/c_crop,h_533,w_1024,x_0,y_56,f_auto,q_auto:eco\/2016_05_IVYPARK_02B_F08_D_s6a4wr\/2016_05_IVYPARK_02B_F08_D_s6a4wr.jpg","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[29235,5014],"class_list":["post-567532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-beyonce","tag-clothing"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/567532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=567532"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/567532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/567533"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=567532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=567532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=567532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}