{"id":567940,"date":"2023-03-29T18:25:02","date_gmt":"2023-03-29T15:25:02","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/army-quickly-plans-new-ads-after-jonathan-majors-arrest\/"},"modified":"2023-03-29T18:25:02","modified_gmt":"2023-03-29T15:25:02","slug":"army-quickly-plans-new-ads-after-jonathan-majors-arrest","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/army-quickly-plans-new-ads-after-jonathan-majors-arrest\/","title":{"rendered":"#Army quickly plans new ads after Jonathan Majors’ arrest"},"content":{"rendered":"
WASHINGTON (AP) \u2014 The Army is working to quickly pull together some new recruiting ads to air during the NCAA’s Final Four basketball game<\/a>s this weekend, after being forced to yank commercials that featured actor Jonathan Majors, in the wake of his arrest<\/a> last Saturday.<\/p>\n

Army leaders had been excited to feature Majors in the ads, as a key part of their new campaign aimed at reviving the service\u2019s struggling recruiting numbers \u2014 which fell far short of their enlistment goal last year. They believed the ads would capitalize on Majors’ popularity<\/a> coming off his recently movies<\/a> \u201cCreed III\u201d and \u201cAnt-Man and The Wasp: Quantumania\u201d \u2014 hoping it would help them reach the youth audience<\/a>.<\/p>\n

Last weekend, however, they pulled the ads off the air when Majors was arrested in New York on charges of strangulation, assault and harassment. New York City police said the actor was involved in a domestic dispute with a 30-year-old woman. But a lawyer for Majors, Priya Chaudhry, has said there is evidence clearing Majors and that the actor \u201cis provably the victim of an altercation with a woman he knows.\u201d<\/p>\n

Maj. Gen. Alex Fink, head of Army marketing, told The Associated Press on Tuesday that in the past week the Army was able to avoid any loss of of the planned $70 million advertising buy, either by postponing ads or replacing them with other pre-existing commercials that were quickly updated.<\/p>\n

The ads were set to app<\/a>ear on television, online on places such as Facebook<\/a>, Twitter and Instagram, and on digital and physical billboards, including on buses. That ad purchase was the main portion of the campaign, which had a total cost of $117 million.<\/p>\n

\u201cWe are absolutely able to utilize a majority of what we have invested,\u201d Fink said in an interview. \u201cWe think that we\u2019ll have some brand new creative ads in time for the Women\u2019s Final Four on Friday.\u201d<\/p>\n

He said that the Army gathered \u201can enormous amount\u201d of content and footage for the two commercials \u2014 titled \u201cOvercoming Obstacles\u201d and \u201cPushing Tomorrow\u201d \u2014 that featured Majors as the narrator.<\/p>\n

\u201cA majority of that content did not contain our main narrator. … So we have a ton of content to go back to, to create basically new commercials new ads, if we need to,” Fink said. \u201cThe campaign is full steam ahead.\u201d<\/p>\n

The Army launched a new ad campaign earlier this month with a big event at the National Press Club as part of the plan to revive the Army\u2019s popular \u201cBe All You Can Be\u201d slogan, which dominated its recruiting ads for two decades starting in 1981. The two new ads highlighted the history of the Army and some of the many professions that recruits can pursue. They ran from March 12 until they were pulled from the air by the Army on the 25th.<\/p>\n

Last year was the Army\u2019s worst recruiting year in recent history, falling 25% short of its goal to enlist 60,000 recruits<\/a>.<\/p>\n

Lawmakers on Capitol Hill on Tuesday raised the advertising issue and peppered Army Secretary Christine Wormuth and Gen. James McConville, the Army’s chief of staff, with questions about how the service intends to fix the recruiting problems.<\/p>\n

\u201cI see you had a bit of bad luck on your \u2018Be All You Can Be\u2019 commercial,” said Rep. Ken Calvert, R-Calif., the chairman of the House Appropriations defense subcommittee. \u201cHopefully you\u2019re cutting a new commercial and getting it online as quickly as possible.\u201d<\/p>\n

Wormuth said the Army has a number of new programs, including bonuses, referral initiatives and a future soldier prep course that gives underperforming recruits a chance to take an academic or fitness course to try and meet enlistment standards.<\/p>\n

\u201cWe\u2019re trying to do everything we can think of because this is really a fundamental thing that the Army has got to solve if we\u2019re going to continue to be the world\u2019s greatest army,\u201d she said.<\/p>\n

___<\/p>\n

This story was first published on March 28, 2023. It was published again on March 29, 2023, to correct the wording in a quote by lawyer Priya Chaudhry. Chaudhry said that actor Jonathan Majors \u201cis provably the victim of an altercation with a woman he knows,\u201d not that Majors \u201cis probably the victim of an altercation with a woman he knows.\u201d<\/p>\n

Originally published <\/span>

If you liked the article, do not forget to share it with your friends. Follow us on\u00a0Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n

\n

For forums sites go to Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n

\n

If you want to read more News<\/a> articles, you can visit our News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

WASHINGTON (AP) \u2014 The Army is working to quickly pull together some new recruiting ads to air during the NCAA’s Final Four basketball games this weekend, after being forced to yank commercials that featured actor Jonathan Majors, in the wake of his arrest last Saturday. Army leaders had been excited to feature Majors in the…<\/p>\n","protected":false},"author":1,"featured_media":567941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/3g4DgaqGjBQygpI5f0xRkQ--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD04NDg-\/https:\/\/media.zenfs.com\/en\/ap.org\/f7025d2d91c65a13cc36621c88607ee3","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[],"class_list":["post-567940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/567940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=567940"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/567940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/567941"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=567940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=567940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=567940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}