{"id":568943,"date":"2023-04-05T20:34:48","date_gmt":"2023-04-05T17:34:48","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/as-local-spending-mandate-looms-netflixs-ted-sarandos-hosts-star-studded-toronto-bash\/"},"modified":"2023-04-05T20:34:48","modified_gmt":"2023-04-05T17:34:48","slug":"as-local-spending-mandate-looms-netflixs-ted-sarandos-hosts-star-studded-toronto-bash","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/as-local-spending-mandate-looms-netflixs-ted-sarandos-hosts-star-studded-toronto-bash\/","title":{"rendered":"#As Local Spending Mandate Looms, Netflix\u2019s Ted Sarandos Hosts Star-Studded Toronto Bash"},"content":{"rendered":"
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\n The parade of stars and VIPs partying on April 4 at Netflix\u2019s Canadian headquarters launch had good reason to show up.<\/p>\n

\n Netflix CEO Ted Sarandos hosted a glitzy bash in his new home base in Toronto, having invited Hollywood talent \u2014 like Stranger Things<\/em> star Noel Schnapp<\/a>, Suits<\/em> actor\u00a0Patrick J.\u00a0Adams, Never Have I Ever <\/em>actress\u00a0Maitreyi\u00a0Ramakrishnan and Robbie Amell, star of Upload<\/em>, the sci-fi afterlife comedy shot in Vancouver \u2014 to rub shoulders with local Netflix execs like Danielle Woodrow and Tara Woodbury, who steer the streamer\u2019s local content strategy north of the border. <\/p>\n

\n \u201cWe\u2019re excited to have a new home here in Toronto and are looking forward to all of the great work to come with the talented people in this country,\u201d Sarandos said while toasting his party guests, who included Canadian prime minister of Canada Justin Trudeau and his wife Sophie Gregoire Trudeau, U.S. ambassador to Canada David L. Cohen, U.S. consul general<\/a> to Toronto Susan R. Crystal and Canadian ambassador to the U.S. Kristen Hillman.<\/p>\n

\n The casual passerby on Spadina Avenue would have had little idea Netflix\u2019s buzzworthy party on the 32nd floor of The Well office tower came just as Canada\u2019s Parliament is set to pass into law Bill C-11. That long-overdue revamp of the country\u2019s media<\/a> regulatory regime will impose first-time rules and obligations on U.S. digital giants operating in the Canadian market. <\/p>\n

\n And that includes American streamers and social media platforms being compelled to make mandatory payments to support local Canadian film, TV and music content on orders from the country\u2019s TV and telecom czar. <\/p>\n

\n Joining Sarandos on the Netflix Canada guest list to celebrate local projects and relationships was Just For Laughs\u2019 President\u00a0<\/em>Bruce Hills, who this week unveiled a three-year comedy content deal to kick off with three French-language stand-up comedy specials, and Feel Good <\/em>comedy star Mae Martin, who has just received a Netflix order for\u00a0the mystery thriller Tall Pines<\/em>, which they created and will star in. <\/p>\n

\n Also in attendance at the flagship Toronto office was The Last of Us<\/em> star Lamar Johnson, who also appeared in Clement Virgo\u2019s locally-shot Brothers<\/em> drama, and fellow Canadians Jay Baruchel, Elisha Cuthbert, Nina Dobrev, Stephen James, Shamier Anderson and Connor Jessup. <\/p>\n

\n Netflix presenting and toasting Canada\u2019s media and political elite gave a rare peek behind the curtain at the fast-evolving power dynamics of Canadian entertainment, including culturally-important film and TV producers as they compete against a Hollywood juggernaut in an increasingly global business. <\/p>\n

\n Set to receive royal assent, Bill C-11, or the Online Streaming Act, will change Canada\u2019s federal Broadcasting Act to create a new \u201conline company\u201d category and, for the first time, regulate foreign media players like Netflix, Amazon and Spotify active in the Canadian market. <\/p>\n

\n After the legislation shortly passes into law, another round of lobbying in Ottawa\u2019s corridors of power will take place as the CRTC, the country\u2019s media regulator, will be tapped to hammer out a new framework to ensure Netflix and other streaming giants subsidize local film and TV production, and specify how deep the Americans will dip into their pockets to do so. <\/p>\n

\n Ahead of those discussions, Netflix execs have been keen to show off their Canadian bona-fides to the local industry. This week, the streaming giant announced it had jumped on board an untitled homegrown Indigenous comedy to be shot in Canada\u2019s Arctic circle for local broadcasters\u00a0CBC\u00a0and APTN. <\/p>\n

\n That greenlight follows Netflix bringing local comedies like Schitt\u2019s Creek, Kim\u2019s Convenience <\/em>and Workin\u2019 Moms <\/em>to worldwide audiences and acclaim. The new Canadian law to subject U.S. tech giants and other foreign players to CRTC regulation and local content obligations is a marked change from their rapid and unchecked rise in the Canadian market after coming north to do business. <\/p>\n

\n In earlier lobbying in Ottawa ahead of passage of the Online Streaming Act, foreign streamers led by U.S. tech giants convinced politicians to create a two-tier Canadian industry where the Americans will be allowed to use fewer local creators like directors and screenwriters than traditional broadcasters already have to as part of their regulatory obligations. <\/p>\n

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Canadian Prime Minister Justin Trudeau and Maitreyi\u00a0Ramakrishnan at Netflix\u2019s Toronto party.<\/span><\/p>\n

Courtesy of George Pimentel\/Netflix<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n In return, U.S. media players will be expected to continue driving their original movies, TV series<\/a> and audio product to Canada for production. In 2017, Netflix surprised the Canadian industry by unveiling a deal with the federal Department of Canadian Heritage, which referees domestic film and TV production, that had the video streamer promising to spend $500 million over five years to shoot film and TV content in Canada. <\/p>\n

\n After two years, Netflix said it had spent that amount on production north of the border, including early investments in original Canadian-created and produced content, and now says it has spent $3 billion on film and TV series shot on soundstages mostly in Toronto and Vancouver since 2017, and wants to double down on the Canadian market with its new headquarters. <\/p>\n

\n That largesse was not lost on Canadian celebrities and creatives as they mingled in Netflix Canada\u2019s high-design workspaces, meeting rooms and a spread that includes a lobby entrance with a lounge, barista bar and floor-to-ceiling glass walls\u00a0offering an impressive view of Toronto\u2019s iconic CN Tower. <\/p>\n

\n The Canadian government led by Justin Trudeau in recent years has looked to foreign digital players to finance homegrown content as they continue to dominate local soundstages to produce their own originals, while also enjoying an increasing share of eyeballs watching TV in the Canadian market. <\/p>\n

\n As the CRTC gets set to hold another round of hearings, briefings and consultations on how it will regulate U.S. digital giants \u2014 and crucially define what counts and doesn\u2019t as Canadian, especially as it applies to user-generated content on YouTube, TikTok and Facebook or as part of the streamer\u2019s local spending obligations \u2014 the American players will argue they will continue to invest in local indie production. <\/p>\n

\n But they\u2019ll want to continue doing so on market-driven terms to appeal to the widest of audiences and with few regulatory encumbrances holding back their pursuit of local subscribers and ad-supported streaming eyeballs. <\/p>\n

\n The American media players are especially keen to avoid the CRTC forcing them to manipulate their algorithms to prioritize locally-made Canadian content for discoverability at the expense of popular fare from the U.S. and the rest of the world. \u201cI don\u2019t know why anyone would want to make Netflix worse for Canadian users than it is anywhere else in the world in what goes into our user interface,\u201d one streamer exec told THR<\/em>. <\/p>\n

\n In upcoming appearances before Parliamentary committees, Canadian Heritage department officials and the CRTC, the American players will argue they will continue investing in local film and TV content, while also producing their own original film and TV content in production hubs in Toronto and Vancouver. <\/p>\n

\n And the U.S. digital players directing production coin to local Canadian creators will also aim to get more of their homegrown product into the world market, as with Canadian music superstars like Drake and The Weeknd soaring on Spotify and Apple Music.<\/p>\n<\/p><\/div>\n