{"id":570945,"date":"2023-04-20T02:11:35","date_gmt":"2023-04-19T23:11:35","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/matte-projects-names-angus-macewan-as-companys-first-cmo\/"},"modified":"2023-04-20T02:11:35","modified_gmt":"2023-04-19T23:11:35","slug":"matte-projects-names-angus-macewan-as-companys-first-cmo","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/matte-projects-names-angus-macewan-as-companys-first-cmo\/","title":{"rendered":"#Matte Projects Names Angus MacEwan as Company\u2019s First CMO"},"content":{"rendered":"
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\n Angus MacEwan, the former svp of marketing & US business for High Snobiety, is joining Matte\u00a0Projects<\/a>\u00a0in a newly created CMO role. Now in its 10th year, Matte Projects is a New York-based creative agency and event production company, responsible for a range of entertainment, Hollywood-centric activations, including a recent Macallan James Bond 60th Anniversary celebrations at the infamous John Sowden House and a White Lotus<\/em> season two event. <\/p>\n

\n This hire is one of a few key executive hires Matte Projects \u2014 which was founded in 2013 by Matthew Rowean, Max Pollack, and Brett Kincaid \u2014 is expected to make this year, as they expand their in-house roster of talent, client list, and make deeper inroads in creative markets in Los Angeles and Mexico City.<\/p>\n

\n \u201cMatte really started as a consumer-facing brand \u2014 we were a boutique events and festival business at our genesis, that almost stumbled into developing a creative studio on the back of that business,\u201d says Morgan Lemonidis, Matte Projects\u2019 CFO. \u201cBringing on the CMO is really us taking the step forward to really invest in that community.\u201d Part of that investment will be growing revenue and Matte\u2019s business in the live entertainment experiences, media<\/a>, original content, and product sectors.<\/p>\n

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\"LA<\/div>\n<\/p><\/div>

LA Lacoste Club Dinner at Sunset Tower- for clarity, the daytime event was at Mulholland Tennis Club \u2013 dinner was at Sunset. <\/span><\/p>\n

Sansho Scott & Jojo Korsh<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n In this role, MacEwan says he plans to bring \u201cexperience and perspective in regard to how a business shifts into different spaces, all with the view to service its community in new and different ways,\u201d adding: \u201cHow do we actually create and future-proof the relationship that we have with the Matte community in New York City and across the globe?\u201d<\/p>\n

\n In 2022, the company says its revenue grew by more than 70 percent, and the employee headcount doubled from 50 to 100.<\/p>\n

\n \u201cIn a world where brands are no longer talking about their customers but are now talking about their audiences<\/em>, it\u2019s more and more important to entertain your audiences. What I love about Matte is that it is really born out of nightlife, entertainment, and music, so there\u2019s something refreshing about the DNA of this company and what brands really need,\u201d MacEwan says. \u201cWe\u2019re excited to invest in our roots in New York and take that on a roadshow globally.\u201d<\/p>\n

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\"White<\/div>\n<\/p><\/div>

White Lotus Season 2 Premiere featured a \u201cTravel<\/a>ing Sicilian Cafe\u201d: a hotel-inspired food truck that served aperol spritzes<\/span><\/p>\n

Josie Florence<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n Though the company already does significant business in Los Angeles, Lemonidis says that Matte\u2019s expansion there \u201cis really just kind of formalizing and [putting] boots on the ground there to better service our clients\u2026but also as we are investing in our own original IP and original content, its important to have an actual presence in LA so we can really grow our communities.\u201d Mexico City is a locale she says \u201cwe feel has always been a natural second place for Matte,\u201d due to the company\u2019s roots in culture, spanning art, food, and music. \u201cIt\u2019s always really fit in with the Matte brand ethos.\u201d <\/p>\n

\n Given his professional background, MacEwan will also be focused on finding a way to incorporate an editorial flair into a company focused on visual and immersive productions. \u201cUsually when you hear the word editorial you think of a platform\u2026a frequency,\u201d he says. \u201cWhat I\u2019ve observed in the market over the years is that its usually one or two pieces of content that really make a difference on the business side.\u201d This will manifest as the company looking to find ways to collaborate with the creatives in their network to identify emerging trends and the brands driving them. <\/p>\n

\n \u201cThe role of editorial at Matte is very much about us having an opinion on what\u2019s coming next,\u201d MacEwan says. \u201cEditorial for us is very light touch but I expect for it to have a huge impact on our business.\u201d <\/p>\n

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\"The<\/div>\n<\/p><\/div>

The Macallan James Bond 60th Anniversary at The John Sowden House<\/span><\/p>\n

Ethan Gulley<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n In this 10th year, the new CMO plans to market Matte Projects even more heavily as a consultancy, and shift the company from \u201cshowing up as a service provider solely, to showing up as an expert in how we actually interact in our community.\u201d<\/p>\n<\/p><\/div>\n