{"id":572310,"date":"2023-04-26T16:33:12","date_gmt":"2023-04-26T13:33:12","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/netflix-minus-1m-users-in-spain-over-no-password-sharing-policy\/"},"modified":"2023-04-26T16:33:12","modified_gmt":"2023-04-26T13:33:12","slug":"netflix-minus-1m-users-in-spain-over-no-password-sharing-policy","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/netflix-minus-1m-users-in-spain-over-no-password-sharing-policy\/","title":{"rendered":"#Netflix minus 1M users in Spain over no-password-sharing policy"},"content":{"rendered":"

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\n Netflix\u2019s password sharing crackdown has cost it one million users in Spain during the first quarter of 2023, a new study<\/a> by market research group Kantar has found. This translates to an app<\/a>roximately 15% decrease of its total users.<\/p>\n

The streaming platform introduced the new measures in Spain in early February, asking for a \u20ac5.99 monthly fee from users sharing their passwords with other households. According to Kantar, this is directly linked to the decline of the country\u2019s user base.<\/p>\n

Out of the one million users who opted out of Netflix, two-thirds were benefiting from password sharing. One-third were actually paying for the account, meaning a loss in subscribers which results in a negative impact on revenue.<\/p>\n

At the same time, the study found that subscription cancellations nearly trip<\/a>led in this year\u2019s first quarter compared to the previous period. Furthermore, 10% of Spain\u2019s remaining subscribers plan to cancel their plan in the second quarter of 2023.<\/p>\n