{"id":573216,"date":"2023-05-05T22:37:57","date_gmt":"2023-05-05T19:37:57","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/report-adidas-is-sitting-on-1-3-billion-in-unsold-yeezys\/"},"modified":"2023-05-05T22:37:57","modified_gmt":"2023-05-05T19:37:57","slug":"report-adidas-is-sitting-on-1-3-billion-in-unsold-yeezys","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/report-adidas-is-sitting-on-1-3-billion-in-unsold-yeezys\/","title":{"rendered":"#Report: Adidas is sitting on $1.3 billion in unsold Yeezys"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a41691360b7b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a41691360b7b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/report-adidas-is-sitting-on-1-3-billion-in-unsold-yeezys\/#The_clothing_brand_terminated_its_association_with_Kanye_Wests_shoe_line_after_his_anti-Semitic_comments\" >The clothing brand terminated its association with Kanye West\u2019s shoe line after his anti-Semitic comments.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"deck\"><span class=\"ez-toc-section\" id=\"The_clothing_brand_terminated_its_association_with_Kanye_Wests_shoe_line_after_his_anti-Semitic_comments\"><\/span>The clothing brand terminated its association with Kanye West\u2019s shoe line after his anti-Semitic comments.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"content_blocks\">\n<style>\n<\/style>\n<div id=\"content_block-246404\" class=\"content_block paragraph image triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"media_wrapper\">\n<p>  <img decoding=\"async\" src=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_760,c_limit,f_auto,q_auto:best\/GettyImages-543531002_d4f5nc_ifhlv4\/kanye-west-photo-by-jonathan-leibson-getty-images-for-adidas.jpg\" srcset=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_220,c_limit,f_auto,q_auto:best\/GettyImages-543531002_d4f5nc_ifhlv4\/kanye-west-photo-by-jonathan-leibson-getty-images-for-adidas.jpg 220w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_300,c_limit,f_auto,q_auto:best\/GettyImages-543531002_d4f5nc_ifhlv4\/kanye-west-photo-by-jonathan-leibson-getty-images-for-adidas.jpg 300w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_400,c_limit,f_auto,q_auto:best\/GettyImages-543531002_d4f5nc_ifhlv4\/kanye-west-photo-by-jonathan-leibson-getty-images-for-adidas.jpg 400w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_600,c_limit,f_auto,q_auto:best\/GettyImages-543531002_d4f5nc_ifhlv4\/kanye-west-photo-by-jonathan-leibson-getty-images-for-adidas.jpg 600w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_750,c_limit,f_auto,q_auto:best\/GettyImages-543531002_d4f5nc_ifhlv4\/kanye-west-photo-by-jonathan-leibson-getty-images-for-adidas.jpg 750w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_840,c_limit,f_auto,q_auto:best\/GettyImages-543531002_d4f5nc_ifhlv4\/kanye-west-photo-by-jonathan-leibson-getty-images-for-adidas.jpg 840w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_960,c_limit,f_auto,q_auto:best\/GettyImages-543531002_d4f5nc_ifhlv4\/kanye-west-photo-by-jonathan-leibson-getty-images-for-adidas.jpg 960w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1260,c_limit,f_auto,q_auto:best\/GettyImages-543531002_d4f5nc_ifhlv4\/kanye-west-photo-by-jonathan-leibson-getty-images-for-adidas.jpg 1260w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1800,c_limit,f_auto,q_auto:best\/GettyImages-543531002_d4f5nc_ifhlv4\/kanye-west-photo-by-jonathan-leibson-getty-images-for-adidas.jpg 1800w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_2400,c_limit,f_auto,q_auto:best\/GettyImages-543531002_d4f5nc_ifhlv4\/kanye-west-photo-by-jonathan-leibson-getty-images-for-adidas.jpg 2400w,\" sizes=\"60vw\" alt=\"Report: Adidas is sitting on $1.3 billion in unsold Yeezys \"><span class=\"img_caption\"><\/p>\n<p>    <span class=\"caption\"><br \/>\n      Kanye West. Photo by Jonathan Leibson\/Getty Images for ADIDAS<br \/>\n    <\/span><\/p>\n<p>  <span class=\"credit\"><br \/>\n      \u00a0<\/p>\n<p>  <\/span><\/p>\n<p><\/span><\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-246403\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>            Adidas is currently figuring out what to do with its stock of unsold Yeezy shoes worth $1.3 billion, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/business\/business-news\/kanye-west-split-adidas-yeezy-shoes-piled-up-warhouses-1235322567\/\"><i>Billboard<\/i><\/a> reports. The company ended its association with Yeezy founder Kanye West after his spate of anti-Semitic comments in late 2022.<\/p>\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div>\n<p>            CEO Bjorn Gulden said on a conference call that Adidas is \u201cgetting closer and closer to making a decision\u201d on the fate of the shoe stockpile. Gulden claimed that Adidas was \u201ctrying to avoid&#8221; destroying the shoes, which he says have &#8220;many interested parties.&#8221; Some options listed on the call included rebranding the shoes, donating them, or an outright sale, though each choice comes with its own specific drawbacks, according to Gulden. <\/p>\n<p>            The call shed some light on the financial impact of West and Adidas&#8217;s separation. Net sales for the company declined 1% against a predicted 9% gain had an unbesmirched Yeezy stayed on. Overall, Adidas lost 24 million euros the past year after the previous year&#8217;s profit of 310 million euros. Adidas stands to lose 500 million euros this year if the remaining Yeezys are not resold. <\/p>\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div>\n<p>            This week, Adidas shareholders filed a class action lawsuit against the company, claiming that it knew of West&#8217;s unprofessional and bigoted behavior long before ending its relationship with Yeezy. Adidas has denied these claims.<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-246402\" class=\"content_block paragraph embed triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"media_wrapper\">\n<div class=\"\">\n    <iframe loading=\"lazy\" frameborder=\"0\" src=\"https:\/\/playlist.megaphone.fm?p=TFI7834680816&amp;light=true\" width=\"100%\" height=\"482\"><\/iframe>\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"content_block paragraph triple_gutter_right triple_gutter_left\">\n<div class=\"content_inner_wrapper\">\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div><\/div>\n<\/p><\/div>\n<\/div>\n<p><\/p>\n<div class=\"author\">\n    <span><br \/>\n      By <span class=\"credit_name\">Jordan Darville<\/span><br \/>\n  <\/span><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/social-media\/\" target=\"_blank\" rel=\"noopener\">Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.thefader.com\/2023\/05\/05\/adidas-is-sitting-on-s13-billion-in-unsold-yeezys\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The clothing brand terminated its association with Kanye West\u2019s shoe line after his anti-Semitic comments. Kanye West. Photo by Jonathan Leibson\/Getty Images for ADIDAS \u00a0 Adidas is currently figuring out what to do with its stock of unsold Yeezy shoes worth $1.3 billion, Billboard reports. The company ended its association with Yeezy founder Kanye West&#8230;<\/p>\n","protected":false},"author":1,"featured_media":573217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/thefader-res.cloudinary.com\/private_images\/c_limit,w_1024\/c_crop,h_533,w_1024,x_0,y_126,f_auto,q_auto:eco\/GettyImages-543531002_d4f5nc_nfy0cv\/GettyImages-543531002_d4f5nc_nfy0cv.jpg","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[71988,70618],"class_list":["post-573216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-footwear","tag-kanye-west"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/573216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=573216"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/573216\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/573217"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=573216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=573216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=573216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}