{"id":574225,"date":"2023-05-12T17:35:56","date_gmt":"2023-05-12T14:35:56","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/the-role-of-social-media-in-building-brand-awareness\/"},"modified":"2023-05-12T17:35:56","modified_gmt":"2023-05-12T14:35:56","slug":"the-role-of-social-media-in-building-brand-awareness","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-role-of-social-media-in-building-brand-awareness\/","title":{"rendered":"#The Role of Social Media in Building Brand Awareness"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a22fac9ace78\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a22fac9ace78\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/the-role-of-social-media-in-building-brand-awareness\/#Why_Should_You_Use_Social_Media_for_Brand_Awareness\" >Why Should You Use Social Media for Brand Awareness?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/the-role-of-social-media-in-building-brand-awareness\/#Your_Roadmap_to_Using_Social_Media_for_Building_Brand_Awareness\" >Your Roadmap to Using Social Media for Building Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/the-role-of-social-media-in-building-brand-awareness\/#Takeaway\" >Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"entry-inner\"> \n                            \n<p class=\"wp-block-paragraph\"><strong>Bob<\/strong>: Hey, Rob! What do you do?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rob<\/strong>: I have a brand of my own.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bob<\/strong>: Oh, what\u2019s the name?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rob<\/strong>: It\u2019s called \u201cX\u201d.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bob<\/strong>: Okay, where can I find it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rob<\/strong>: Here, at this address.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bob<\/strong>: Umm, I meant which <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> platform\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Moral of the story<\/em><\/strong>: If your brand is not on social media, your brand practically doesn\u2019t exist to your audience.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Besides, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/reports\/digital-2022-july-global-statshot\">Data Reportal<\/a> said that 75% of web surfers use social media to research brands.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, if you are reading this thinking about how to get more inbound sales for your brand &#8211; maybe, it\u2019s time to tell your audience that <em>you have a brand<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&#8217;re a seasoned marketer or just starting out, it&#8217;s crucial to understand how social media can help you build brand awareness and grow your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wondering how you can do that?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, then, you\u2019re at the right place. We will not only tell you why you should use social media for brand awareness, but you will get a perfect roadmap to do that.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s dive in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Should_You_Use_Social_Media_for_Brand_Awareness\"><\/span>Why Should You Use Social Media for Brand Awareness?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brings your brand to the spotlight<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are almost 300,000 new brands issued every year &#8211; what are the chances of your brand surviving now?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Almost, none if it\u2019s out of your audience\u2019s sight.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, social media, if implemented with the right strategy, can bring your brand to the spotlight of its ideal audience.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From vertical videos to scroll-worthy carousels and even some longer text posts and trending hashtags &#8211; you get the chance to express your brand voice &amp; reach out to potential customers by just hitting the \u201cPost now\u201d button.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The easiest part? You don\u2019t even have to sit and post each content every day. There are a number of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/statusbrew.com\/insights\/social-media-automation\/\">social media automation tools<\/a> available out there where you can schedule all your months in one go!\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lets You Connect with a Wider Audience<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember the <em>heart<\/em> of Iron Man\u2019s suit (without which he couldn\u2019t function)?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The scenario is pretty much the same when it comes to your brand. It cannot function without its heart, i.e. its ideal audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And when your goal is to build brand awareness &#8211; this is even more evident.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On social media, you get to have a real-time conversation with your audience, reply to their comments, and even slide into their DMs (in a non-creepy way, of course!).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you evolve as a responsive &amp; interactive brand on social media &#8211; you can foster trustworthy relationships with your audience, build a community around your brand\u2019s presence &amp; even establish yourself as an authority.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Builds Your Brand&#8217;s Personality<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Without a unique personality, your brand is just a name out in the cloud. However, with social media, you can establish a unique brand identity, get creative and even play a little humor.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is your brand\u2019s personality that can help you stand out from the crowd and leave a long-lasting impression on your audience\u2019s mind &#8211; which will keep them coming back!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have you seen how Sephora does it?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2023\/05\/image-18-499x1024.png\" alt=\"\" class=\"wp-image-232481\"><\/figure><p class=\"wp-block-paragraph\"><em>Source: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/instagram.com\/sephora?igshid=YmMyMTA2M2Y=\">Instagram<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even though Sephora\u2019s business model is all about beauty and wellness products worldwide &#8211; they go steps further in their socials and features tutorials to influencer collaborations and more.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And guess what? That\u2019s what differentiates Sephora from other brands in the same nich\u00e9!\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you still haven\u2019t figured out a personality for your brand or are confused about it &#8211; try out social listening tools like Hootsuite to know how your competitors are doing it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re just starting out and do not want to invest in a premium tool right away, there are many <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/statusbrew.com\/insights\/hootsuite-alternatives\/\">Hootsuite alternatives<\/a> you can go for &#8211; that get the job done without the pocket pinch.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reduces revenue investment\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compared to other paid channels of brand promotions, social media is quite cheaper &#8211; and that too, without compromising on the benefits you can reap.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, there are a number of brands that have built such a great social media presence that they don&#8217;t spend a single penny on paid ads or promotions. And are still successfully generating leads!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not only will you save on your investment budget, but your sales cycle will also be comparatively shorter &#8211; because you have already educated &amp; nurtured your audience on your socials.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Boosts Your Brand Credibility<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Okay, you have a brand. So, does the 3 million other founders &#8211; how will your audience know if it\u2019s credible?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, there are ample harder ways to get it done &#8211; let\u2019s talk about the easier one then; which is &#8211; promoting user-generated content on your social channel.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When the mass audience sees your customers giving positive feedback about your brand,- there won\u2019t be any room for second thoughts. The feedback can come in many formats &#8211; from vertical shorts to written reviews, and even static before and after images. This is called customer retention marketing which prevents any sort of customer churn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_Roadmap_to_Using_Social_Media_for_Building_Brand_Awareness\"><\/span>Your Roadmap to Using Social Media for Building Brand Awareness<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Go for Value Over Anything Else<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media works much like Newton\u2019s third law of motion &#8211; <em>\u201cTo every action, there is an equal and opposite reaction\u201c<\/em>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You give your audience crap, you get crap back.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You give value to your audience, you get rewarded with engagement\/sales.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, create content that doesn\u2019t only resonate with your audience\u2019s pain points &#8211; but also ensures they are reaping value from it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because your audience will only remember your brand when they get something of value from you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you still aren\u2019t sure whether your audience is finding your content engaging enough, try using the best <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/statusbrew.com\/insights\/social-media-analytics-tools\/\">social media analytics tools<\/a> to track your social media curve.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Say It With A Compelling Story<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Who doesn\u2019t love a good story? So, why not leverage the same for your brand!\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s your chance to develop a compelling brand narrative that\u2019s clear, concise &amp; resonates with your ideal audience.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s best &#8211; if your brand really has a solid story to tell, like \u2018rags to riches\u2019 or something similar. Make sure your audience sees it and knows about it!\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Engage, Engage, Engage<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2023\/05\/image-17.png\" alt=\"\" class=\"wp-image-232471\"><\/figure><p class=\"wp-block-paragraph\"><em>Source: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/TinyVoicesWI\/status\/1650515261995245588?s=20\">Twitter<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It will be an amateur move to consider that your ideal audience is seeing or interacting with your content.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No matter how great the hashtags are or how aligned the content is, almost half of your audience is not even aware of it.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, how do you reach out to all your audience?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, that\u2019s where engagement comes in.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make a list of your ideal lead profiles and start engaging with them every day &#8211; or at least twice every day.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can comment on their posts, reply to their stories or slide into their DMs (but not in a creepy way!) &#8211; all these will ensure that you always stay at the top of your audience\u2019s mind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Collaborate with Influencers<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you thought influencer marketing was just for B2C &#8211; we are sorry to break your bubble &#8211; because B2Bs have a similar share in it.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And partnering with influencers is a great way to boost your brand&#8217;s visibility on social media.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Go ahead, and find influencers in your industry who have a moderate to huge following and an engaging audience &#8211; and collaborate with them to create content that resonates with your audience &amp; promotes your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Takeaway\"><\/span><strong>Takeaway<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now, you get it?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While other channels like blogs and podcasts still work great for building brand awareness &#8211; social media brings you faster in front of your audience.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, for your brand to survive the hustle &amp; bustle online and still bring in revenue &#8211; there\u2019s no alternative to building brand awareness on social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Featured image by <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.pexels.com\/photo\/photo-of-person-wearing-converse-all-star-sneakers-2421374\/\">Loc Dang<\/a><\/em><\/p>\n                            <\/div><br><div class=\"author-inner\">\n<p class=\"bio-name\">Baishaly<\/p>\n<div class=\"bio-desc\">\n    Meet Baishaly, the word wizard with a knack for turning even the dullest of topics into engaging content. Armed with a seemingly endless supply of puns, she is on a mission to make your words pop and your readers grin!<\/div>\n<!-- social-link -->\n<div class=\"clear\"><\/div>\n<\/div><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\r\n<blockquote><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/blockquote>\r\n<blockquote>\r\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\r\n<\/blockquote>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\r\n<\/blockquote>\r\n\r\n<span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/business-online\/the-role-of-social-media-in-building-brand-awareness.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>Bob: Hey, Rob! What do you do? Rob: I have a brand of my own.\u00a0 Bob: Oh, what\u2019s the name? Rob: It\u2019s called \u201cX\u201d.\u00a0 Bob: Okay, where can I find it? Rob: Here, at this address.\u00a0 Bob: Umm, I meant which social platform\u2026 Moral of the story: If your brand is not on social media,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":574226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2023\/05\/pexels-loc-dang-2421374.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[102085,78068,78050],"class_list":["post-574225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-brand-awareness","tag-digital-marketing","tag-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/574225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=574225"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/574225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/574226"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=574225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=574225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=574225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}