{"id":575744,"date":"2023-05-23T20:36:23","date_gmt":"2023-05-23T17:36:23","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/max-loses-hbo-title-as-rebranded-service-launches-what-to-know\/"},"modified":"2023-05-23T20:36:23","modified_gmt":"2023-05-23T17:36:23","slug":"max-loses-hbo-title-as-rebranded-service-launches-what-to-know","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/max-loses-hbo-title-as-rebranded-service-launches-what-to-know\/","title":{"rendered":"#Max Loses HBO Title As Rebranded Service Launches: What to Know"},"content":{"rendered":"<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    This morning, Warner Bros. Discovery officially transformed HBO Max into Max.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The rebranded and refreshed streaming service, which was first unveiled in April at an event on the company\u2019s Burbank lot, features a slate of new original programming (known as Max Originals) and an updated user interface that includes content hubs for HBO and HGTV.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The transition began rolling out late in the evening on Monday and early on Tuesday, which did result in a small spike of user issues reported on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/downdetector.com\/status\/hbo-max\/\">Down Detector<\/a> in the early hours around 4 a.m. to 7 a.m. But the rollout is expected to continue into Tuesday across the U.S.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    <strong>HBO Max subscribers don\u2019t need to do anything to transition<\/strong><\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    To ease the transition, most existing HBO Max subscribers will see their HBO Max apps automatically update to the Max app, though a few users will be prompted to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">download<\/a> the app. Existing HBO Max subscribers will also see their accounts move to the new Max system without needing to do anything. Discovery+ will remain as a standalone service, though users will have the option to upgrade their subscriptions to Max.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    For new subscribers, Max\u2019s subscription costs are as follows:<\/p>\n<div class=\"container \/\/ lrv-a-font-body-m lrv-u-margin-lr-auto   \">\n<ul>\n<li><strong>Max With Ads<\/strong>\u00a0<strong>| $9.99\/month or $99.99\/year<br \/><\/strong>2 concurrent streams, full HD video resolution, no offline downloads, 5.1 surround sound quality<\/li>\n<li><strong>Max Ad Free<\/strong>\u00a0<strong>| $15.99\/month or $149.99\/year<br \/><\/strong>2 concurrent streams, full HD video resolution, 30 offline downloads, 5.1 surround sound quality<\/li>\n<li><strong>Max Ultimate Ad Free | $19.99\/month or $199.99\/year<br \/><\/strong>4 concurrent streams, 4K Ultra HD resolution, 100 offline downloads, Dolby Atmos (with some restrictions)<\/li>\n<\/ul>\n<\/div>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:100%; max-width:1000px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((563\/1000)*100%);\">\n<p>                        <img loading=\"lazy\" decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/05\/HGTV-Publicity-EMBED-2023.jpg?w=1000\" alt=\"Max Launch HGTV\" srcset=\"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/05\/HGTV-Publicity-EMBED-2023.jpg 1000w, https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/05\/HGTV-Publicity-EMBED-2023.jpg?resize=125,70 125w, https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/05\/HGTV-Publicity-EMBED-2023.jpg?resize=681,383 681w, https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/05\/HGTV-Publicity-EMBED-2023.jpg?resize=450,253 450w\" data-lazy-sizes=\"\" height=\"563\" width=\"1000\" decoding=\"\"\/><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  lrv-u-padding-tb-025\"><span class=\"a-font-secondary-s lrv-u-margin-r-025\">The HGTV brand hub in Max<\/span><\/p>\n<p>                                    <cite class=\"a-font-accent-uppercase-xs lrv-u-color-grey-dark\">Courtesy of Warner <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a><\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    <strong>Max is blue, not purple<\/strong><\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Visually, the app will open to a refreshed home page that includes a separate tab for HBO programming and content bundling based on genres, like crime, but still maintain some similarities to HBO Max. \u201cWe needed to signal change, and in doing that, change was an evolutionary change, not a revolutionary change. We didn\u2019t want to make a sharp left turn and lose all the equity that we had built in HBO Max,\u201d Spagnoletto told <em>The Hollywood Reporter <\/em>in an interview last month.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The app is also abandoning the purple used in HBO Max in exchange for a blue, which is supposed to be more \u201cbroadly appealing\u201d but remain \u201cdistinctly different\u201d from other services like Disney+, Paramount+ or Prime Video, according to Spagnoletto.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The logo also maintains a nod to HBO Max with a bullseye in the \u201cA,\u201d though Spagnoletto noted that the fonts are different.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:100%; max-width:1000px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((561\/1000)*100%);\">\n<p>                        <img loading=\"lazy\" decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/05\/CTV-Kids-Homepage-copy-EMBED-2023.jpg?w=1000\" alt=\"Max Launch CTV Kids\" srcset=\"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/05\/CTV-Kids-Homepage-copy-EMBED-2023.jpg 1000w, https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/05\/CTV-Kids-Homepage-copy-EMBED-2023.jpg?resize=125,70 125w, https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/05\/CTV-Kids-Homepage-copy-EMBED-2023.jpg?resize=681,383 681w, https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/05\/CTV-Kids-Homepage-copy-EMBED-2023.jpg?resize=450,253 450w\" data-lazy-sizes=\"\" height=\"561\" width=\"1000\" decoding=\"\"\/><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  lrv-u-padding-tb-025\"><span class=\"a-font-secondary-s lrv-u-margin-r-025\">Max Launch CTV Kids<\/span><\/p>\n<p>                                    <cite class=\"a-font-accent-uppercase-xs lrv-u-color-grey-dark\">Courtesy of Warner Media<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    <strong>Get ready for more personalization<\/strong><\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    During WBD\u2019s preview event for Max, JB Perrette, WBD\u2019s president and CEO of streaming and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>s, said that the updated service would focus on personalized recommendations for users in more places than just the homepage.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The service will also have a dedicated homepage for kids\u2019 profiles that, naturally, does not have an HBO tab.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    And for the profiles, Max subscribers will have a bevy of avatars to choose from, including characters from the Harry Potter film franchise, <em>The White Lotus, The Last of Us, Fixer Upper <\/em>and <em>Property Brothers, <\/em>among others.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:100%; max-width:1000px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((563\/1000)*100%);\">\n<p>                        <img loading=\"lazy\" decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/05\/CTV-Crime-Genre-copy-EMBED-2023.jpg?w=1000\" alt=\"Max Launch CTV Crime Genre\" srcset=\"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/05\/CTV-Crime-Genre-copy-EMBED-2023.jpg 1000w, https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/05\/CTV-Crime-Genre-copy-EMBED-2023.jpg?resize=125,70 125w, https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/05\/CTV-Crime-Genre-copy-EMBED-2023.jpg?resize=681,383 681w, https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/05\/CTV-Crime-Genre-copy-EMBED-2023.jpg?resize=450,253 450w\" data-lazy-sizes=\"\" height=\"563\" width=\"1000\" decoding=\"\"\/><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  lrv-u-padding-tb-025\"><span class=\"a-font-secondary-s lrv-u-margin-r-025\">Content genres in Max<\/span><\/p>\n<p>                                    <cite class=\"a-font-accent-uppercase-xs lrv-u-color-grey-dark\">Courtesy of Warner Media<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    <strong>New programming<\/strong><\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    At launch, new Max Originals available on the streamer include <em>SmartLess: On the Road<\/em>,\u00a0<em>How To Create a Sex Scandal<\/em>,\u00a0<em>What Am I Eating? With Zooey Deschanel<\/em>,\u00a0<em>Gremlins: Secrets of the Mogwai,\u00a0Clone High<\/em> and <em>Bama Rush<\/em>. <em>Shazam! Fury of the Gods<\/em> will also be available to stream.<\/p>\n<\/p><\/div>\n<p><script type=\"text\/plain\" class=\"optanon-category-C0004\">\n!function(f, b, e, v, n, t, s) {\nif (f.fbq) return;\nn = f.fbq = function() {n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);};\nif (!f._fbq) f._fbq = n;\nn.push = n;\nn.loaded = !0;\nn.version = '2.0';\nn.queue = [];\nt = b.createElement(e);\nt.async = !0;\nt.src = v;\ns = b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t, s);\n}(window, document, 'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '352999048212581');\nfbq('track', 'PageView');\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/social-media\/\" target=\"_blank\" rel=\"noopener\">Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.hollywoodreporter.com\/business\/digital\/max-streaming-1235498747\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This morning, Warner Bros. Discovery officially transformed HBO Max into Max. The rebranded and refreshed streaming service, which was first unveiled in April at an event on the company\u2019s Burbank lot, features a slate of new original programming (known as Max Originals) and an updated user interface that includes content hubs for HBO and HGTV&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":575745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/05\/CTV-Homepage-copy-H-2023.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[76511,640,13246,108028],"class_list":["post-575744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-discovery","tag-hbo-max","tag-max","tag-warner-bros-discovery"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/575744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=575744"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/575744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/575745"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=575744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=575744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=575744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}