{"id":575900,"date":"2023-05-24T23:45:59","date_gmt":"2023-05-24T20:45:59","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/2-1-million-views-in-6-days-what-made-this-midi-synths-launch-video-so-viral\/"},"modified":"2023-05-24T23:45:59","modified_gmt":"2023-05-24T20:45:59","slug":"2-1-million-views-in-6-days-what-made-this-midi-synths-launch-video-so-viral","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/2-1-million-views-in-6-days-what-made-this-midi-synths-launch-video-so-viral\/","title":{"rendered":"#2.1 Million Views in 6 Days\u2026 What Made This MIDI Synth\u2019s Launch Video SO Viral?"},"content":{"rendered":"<div class=\"single-box clearfix entry-content\" style=\"max-width:1050px;\">\n<input class=\"jpibfi\" type=\"hidden\"><iframe loading=\"lazy\" title=\"Introducing Nopia\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Ivuy9QYLFVY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Visually, the Nopia looks like quite a basic synth. No display unit, no labeling, basic construction, and just 12 keys\u2026 yet the synth\u2019s launch video has over 2 million views since its debut last week, and the Nopia Instagram page has more than 17 thousand followers. If you\u2019re wondering why, just give the video above a watch and you\u2019ll realize what makes the Nopia so special.<\/p>\n<p>Unlike any other MIDI synth I\u2019ve seen before (and I\u2019ve seen quite a few), the Nopia v1 isn\u2019t as much a synth as it is a chord generator. This means that when you hit a key, instead of hearing an individual note, you\u2019ll hear a pre-ordained chord that\u2019s programmed to that note. Press another key and you get another chord within the same tonal scale. Buttons on the right side let you change your scale, but whenever you do, the synth keys never play notes\u2026 they only play chords, and they play chords within the same \u201ctonal harmonic scale\u201d. The result is fantastic to the ears, and opens up a myriad of possibilities for amateurs and professionals alike.<\/p>\n<p>Designers: Martin Grieco &amp; Roc\u00edo Gal<\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-436776\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_1.jpg\" alt=\"\" width=\"1280\" height=\"853\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2023\/05\/24\/why-did-this-simple-midi-synthesizers-launch-video-get-2-1-million-views-in-6-days\/\" data-jpibfi-post-title=\"2.1 Million Views in 6 Days\u2026 What Made This MIDI Synth\u2019s Launch Video SO Viral?\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_1.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-436776\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_1.jpg\" alt=\"\" width=\"1280\" height=\"853\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2023\/05\/24\/why-did-this-simple-midi-synthesizers-launch-video-get-2-1-million-views-in-6-days\/\" data-jpibfi-post-title=\"2.1 Million Views in 6 Days\u2026 What Made This MIDI Synth\u2019s Launch Video SO Viral?\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_1.jpg\"><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-436777\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_2.jpg\" alt=\"\" width=\"1280\" height=\"853\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2023\/05\/24\/why-did-this-simple-midi-synthesizers-launch-video-get-2-1-million-views-in-6-days\/\" data-jpibfi-post-title=\"2.1 Million Views in 6 Days\u2026 What Made This MIDI Synth\u2019s Launch Video SO Viral?\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_2.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-436777\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_2.jpg\" alt=\"\" width=\"1280\" height=\"853\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2023\/05\/24\/why-did-this-simple-midi-synthesizers-launch-video-get-2-1-million-views-in-6-days\/\" data-jpibfi-post-title=\"2.1 Million Views in 6 Days\u2026 What Made This MIDI Synth\u2019s Launch Video SO Viral?\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_2.jpg\"><\/p>\n<div class=\"code-block code-block-3\" style=\"margin: 8px 0; clear: both;\">\n<amp-ad width=\"100vw\" height=\"320\" type=\"adsense\" data-ad-client=\"ca-pub-0648786275385337\" data-ad-slot=\"6683677248\" data-auto-format=\"rspv\" data-full-width=\"\"><\/p>\n<div overflow=\"\"><\/div>\n<p><\/amp-ad><\/div>\n<div class=\"code-block code-block-1\" style=\"margin: 8px 0; clear: both;\">\n<div style=\"padding: 4px; margin: 18px auto 20px; text-align:center;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\" type=\"66e5ac6b9593ebfdb8ef53c5-text\/javascript\"><\/script><br \/>\n<script type=\"66e5ac6b9593ebfdb8ef53c5-text\/javascript\">\n<\/script><\/div>\n<\/div>\n<p>Playing chords are tricky. You need to learn which notes make up which chords, then you need to figure out where they\u2019re located on a keyboard, and then struggle as your fingers work up their muscle memory as you switch between different chords. With the Nopia v1, it\u2019s as easy as just pressing a button. Moreover, the Nopia v1 also lets you accompany your chords with bass notes, drums, and arpeggios by just pressing a button or flipping a switch.<\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-436778\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_3.jpg\" alt=\"\" width=\"1280\" height=\"853\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2023\/05\/24\/why-did-this-simple-midi-synthesizers-launch-video-get-2-1-million-views-in-6-days\/\" data-jpibfi-post-title=\"2.1 Million Views in 6 Days\u2026 What Made This MIDI Synth\u2019s Launch Video SO Viral?\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_3.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-436778\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_3.jpg\" alt=\"\" width=\"1280\" height=\"853\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2023\/05\/24\/why-did-this-simple-midi-synthesizers-launch-video-get-2-1-million-views-in-6-days\/\" data-jpibfi-post-title=\"2.1 Million Views in 6 Days\u2026 What Made This MIDI Synth\u2019s Launch Video SO Viral?\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_3.jpg\"><\/p>\n<p>The different buttons, knobs, switches, and sliders on the Nopia v1 help layer your chords with more complex elements. A bass option gives a punchy root bass note, while the arp option turns your chord into a dreamy chordscape of dancing notes. The Nopia v1 even has a built-in vocoder that lets you almost instantly turn your song into something very Daft Punk-like, helping modulate your voice along with the synthesizer to create something robotic yet melodic.<\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-436779\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_4.jpg\" alt=\"\" width=\"1280\" height=\"853\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2023\/05\/24\/why-did-this-simple-midi-synthesizers-launch-video-get-2-1-million-views-in-6-days\/\" data-jpibfi-post-title=\"2.1 Million Views in 6 Days\u2026 What Made This MIDI Synth\u2019s Launch Video SO Viral?\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_4.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-436779\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_4.jpg\" alt=\"\" width=\"1280\" height=\"853\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2023\/05\/24\/why-did-this-simple-midi-synthesizers-launch-video-get-2-1-million-views-in-6-days\/\" data-jpibfi-post-title=\"2.1 Million Views in 6 Days\u2026 What Made This MIDI Synth\u2019s Launch Video SO Viral?\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_4.jpg\"><\/p>\n<div class=\"code-block code-block-4\" style=\"margin: 8px 0; clear: both;\">\n<amp-ad width=\"100vw\" height=\"320\" type=\"adsense\" data-ad-client=\"ca-pub-0648786275385337\" data-ad-slot=\"1017606968\" data-auto-format=\"rspv\" data-full-width=\"\"><\/p>\n<div overflow=\"\"><\/div>\n<p><\/amp-ad><\/div>\n<div class=\"code-block code-block-2\" style=\"margin: 8px 0; clear: both;\">\n<div style=\"padding: 4px; margin: 18px auto 20px; text-align:center;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\" type=\"66e5ac6b9593ebfdb8ef53c5-text\/javascript\"><\/script><br \/>\n<script type=\"66e5ac6b9593ebfdb8ef53c5-text\/javascript\">\n<\/script><\/div>\n<\/div>\n<p>The synth works on the concept of \u201cTonal Harmony\u201d, which maker Martin Grieco mentions that no other synthesizer on the market does. Tonal Harmony looks at chords related to a particular scale, and lets you play them instead of playing \u2018any random chord\u2019. It\u2019s a lot like choosing your toppings for you, based on an ice cream flavor you pick. Choose a sorbet and your toppings get limited to fruits and syrups. Choose a chocolate or vanilla and you get options like oreo, mint, and choco chips. This ability to offer a select number of chords makes playing\/ideating\/jamming a whole lot easier and fool-proof.<\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-436780\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_5.jpg\" alt=\"\" width=\"1280\" height=\"853\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2023\/05\/24\/why-did-this-simple-midi-synthesizers-launch-video-get-2-1-million-views-in-6-days\/\" data-jpibfi-post-title=\"2.1 Million Views in 6 Days\u2026 What Made This MIDI Synth\u2019s Launch Video SO Viral?\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_5.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-436780\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_5.jpg\" alt=\"\" width=\"1280\" height=\"853\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2023\/05\/24\/why-did-this-simple-midi-synthesizers-launch-video-get-2-1-million-views-in-6-days\/\" data-jpibfi-post-title=\"2.1 Million Views in 6 Days\u2026 What Made This MIDI Synth\u2019s Launch Video SO Viral?\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_5.jpg\"><\/p>\n<div class=\"code-block code-block-8\" style=\"margin: 8px 0; clear: both;\">\n<amp-ad layout=\"fluid\" height=\"fluid\" type=\"doubleclick\" data-slot=\"\/3847355\/yd-select-amp\"><\/amp-ad><\/div>\n<p>The Nopia v1, built as a prototype by Martin Grieco and Roc\u00edo Gal, has an incredibly basic aesthetic. There\u2019s no labeling, no branding, and really no display to tell you what you\u2019re doing, what features are on, or what preset you\u2019ve selected. The synth looks basic, almost to a fault, but it\u2019s all by design. The reason it looks so bare is because it\u2019s an audio playground for anyone to tinker with. I\u2019m assuming Grieco and Gal will probably make a few tweaks to the overall design as time passes by, but for now, the Nopia is simple\u2026 and that\u2019s just the way it should be.<\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-436781\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_6.jpg\" alt=\"\" width=\"1280\" height=\"853\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2023\/05\/24\/why-did-this-simple-midi-synthesizers-launch-video-get-2-1-million-views-in-6-days\/\" data-jpibfi-post-title=\"2.1 Million Views in 6 Days\u2026 What Made This MIDI Synth\u2019s Launch Video SO Viral?\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_6.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-436781\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_6.jpg\" alt=\"\" width=\"1280\" height=\"853\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2023\/05\/24\/why-did-this-simple-midi-synthesizers-launch-video-get-2-1-million-views-in-6-days\/\" data-jpibfi-post-title=\"2.1 Million Views in 6 Days\u2026 What Made This MIDI Synth\u2019s Launch Video SO Viral?\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_6.jpg\"><\/p>\n<p>So what\u2019s the hype around Nopia v1?? Why does this simple-looking synth have millions of views online and upwards of 17 thousand followers on Instagram? To understand what makes the Nopia so special, it\u2019s worth comparing it to ChatGPT. The reason ChatGPT became so popular is because it was intelligent, unique, and had the ability to turn practically anyone into a specialist by providing them with a vast amount of tailored information on any topic. Google Search could never do that. Nopia works sort of the same way. Instead of having you learn chords, harmonic scales, modes, synthesis techniques, etc., Nopia just invites you to press keys and play with controls. There\u2019s no judgement, and there\u2019s absolutely no way you\u2019ll be able to play anything \u201cwrong\u201d. Everything you do sounds melodic, sort of like playing a harmonica, but with a whole lot of sonic complexity built in.<\/p>\n<p>Makers Grieco and Gal just dropped this video announcing the Nopia a week back, and the response has been absolutely overwhelming. We\u2019re still awaiting details on availability, interoperability, price, etc\u2026 so stay tuned for more!<\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-436782\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_7.jpg\" alt=\"\" width=\"1280\" height=\"853\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2023\/05\/24\/why-did-this-simple-midi-synthesizers-launch-video-get-2-1-million-views-in-6-days\/\" data-jpibfi-post-title=\"2.1 Million Views in 6 Days\u2026 What Made This MIDI Synth\u2019s Launch Video SO Viral?\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_7.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-436782\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_7.jpg\" alt=\"\" width=\"1280\" height=\"853\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2023\/05\/24\/why-did-this-simple-midi-synthesizers-launch-video-get-2-1-million-views-in-6-days\/\" data-jpibfi-post-title=\"2.1 Million Views in 6 Days\u2026 What Made This MIDI Synth\u2019s Launch Video SO Viral?\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_7.jpg\"><\/p>\n<div class=\"swp-content-locator\"><\/div>\n<div class=\"code-block code-block-5' style=\" margin: clear: both>\n<amp-ad width=\"100vw\" height=\"320\" type=\"adsense\" data-ad-client=\"ca-pub-0648786275385337\" data-ad-slot=\"9466393889\" data-auto-format=\"rspv\" data-full-width=\"\"><\/p>\n<div overflow=\"\"><\/div>\n<p><\/amp-ad><\/div>\n<\/div>\n<p><span class=\"vcard author\"><br \/>\n<span>By<\/span><\/p>\n<p><span>Sarang Sheth<\/span><\/p>\n<p><\/span><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.yankodesign.com\/2023\/05\/24\/why-did-this-simple-midi-synthesizers-launch-video-get-2-1-million-views-in-6-days\/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-did-this-simple-midi-synthesizers-launch-video-get-2-1-million-views-in-6-days\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visually, the Nopia looks like quite a basic synth. No display unit, no labeling, basic construction, and just 12 keys\u2026 yet the synth\u2019s launch video has over 2 million views since its debut last week, and the Nopia Instagram page has more than 17 thousand followers. If you\u2019re wondering why, just give the video above&#8230;<\/p>\n","protected":false},"author":1,"featured_media":575901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/05\/436775\/nopia_midi_synth_1.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[120131,143535,120135],"class_list":["post-575900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-midi-keyboard","tag-nopia","tag-synthesizer"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/575900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=575900"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/575900\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/575901"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=575900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=575900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=575900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}