{"id":579663,"date":"2023-06-22T11:35:19","date_gmt":"2023-06-22T08:35:19","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/amazon-touts-5-4b-spend-in-u-k-creative-industries-since-2010\/"},"modified":"2023-06-22T11:35:19","modified_gmt":"2023-06-22T08:35:19","slug":"amazon-touts-5-4b-spend-in-u-k-creative-industries-since-2010","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/amazon-touts-5-4b-spend-in-u-k-creative-industries-since-2010\/","title":{"rendered":"#Amazon Touts $5.4B Spend in U.K. Creative Industries Since 2010"},"content":{"rendered":"
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\n Amazon has said that it invested in excess of \u00a34.2 billion ($5.4 billion) in the U.K. creative industries since 2010, spending that it claims has contributed some \u00a34.8 billion ($6.1 billion) of gross value \u2014\u00a0alongside supporting more than 16,000 jobs \u2014\u00a0to the U.K. economy. <\/p>\n

\n The figures come from new data by independent macroeconomic consultancy Capital Economics and covers the breadth of Amazon\u2019s work across the sector, including Kindle Direct Publishing, Amazon Publishing, Prime Video, Audible, Amazon Fashion, Amazon Music and Amazon Game<\/a>s. <\/p>\n

\n As part of its ongoing investment, the company has also announced support for more than 100 new app<\/a>renticeships in organizations across the creative industries and a doubling of its creative industries apprenticeship levy funding to \u00a32 million ($2.5 million). This funds apprenticeships across the sector including the BRIT Trust and the Association for Independent Music and Women in CTRL, a Screen Skills flexible apprenticeship pilot\u00a0to support both Amazon Original productions such as\u00a0The Devil\u2019s Hour<\/em>\u00a0and\u00a0The Lord of the Rings: The Rings of Power<\/em>\u00a0as well as funding apprentices on non-Amazon productions including Channel 4\u2019s\u00a0Derry Girls<\/em>.\u00a0<\/p>\n

\n Prime Video has also announced\u00a0the second phase of\u00a0Prime Video\u00a0Pathway,\u00a0<\/em>an initiative designed to open up access to jobs in TV and film, which will support 250 additional trainees over the coming years. Developed in collaboration with TV and film institutions, including the National Film & Television School (NFTS), the initiative\u00a0will be providing opportunities for a further 25 craft trainees, increasing its reach outside London, providing 50 percent of placements across Scotland and for the first time, Wales.\u00a0\u00a0<\/p>\n

\n As part of the unveiling of its investment spend, Amazon has also teamed up with the British Film Institute\u2019s National Archive in a deal that will see its films and series<\/a> shot in the U.K. \u2014\u00a0including the likes of Good Omens<\/em> and Clarkson\u2019s Farm<\/em> \u2014\u00a0digitally preserved. <\/p>\n

\n \u201cSince the 1950s, one of our Royal Charter objectives has been to preserve television alongside film,\u201d said BFI CEO Ben Roberts. \u201cIt\u2019s really important that the nation\u2019s film, television and the moving image heritage is fully representative of the work being created today, so that we can tell the story of our screen culture to audiences in the future. Given their continued investment in UK storytelling across film and television, we are absolutely thrilled to welcome Prime Video to the BFI National Archive and recognize their considerable economic and cultural impact.\u201d<\/p>\n<\/p><\/div>\n