{"id":582101,"date":"2023-07-07T09:09:49","date_gmt":"2023-07-07T06:09:49","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/data-mastery-what-marketers-need-to-know\/"},"modified":"2023-07-07T09:09:49","modified_gmt":"2023-07-07T06:09:49","slug":"data-mastery-what-marketers-need-to-know","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/data-mastery-what-marketers-need-to-know\/","title":{"rendered":"#Data Mastery: What Marketers Need to Know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a272f6905ad0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a272f6905ad0\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/data-mastery-what-marketers-need-to-know\/#The_Importance_of_Data_in_Marketing\" >The Importance of Data in Marketing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/data-mastery-what-marketers-need-to-know\/#Five_Different_Data_Types_Marketers_Should_Prioritize\" >Five Different Data Types Marketers Should Prioritize\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/data-mastery-what-marketers-need-to-know\/#Internal_and_external_data\" >Internal and external data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/data-mastery-what-marketers-need-to-know\/#Qualitative_data\" >Qualitative data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/data-mastery-what-marketers-need-to-know\/#Quantitative_data\" >Quantitative data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/data-mastery-what-marketers-need-to-know\/#Demographic_data\" >Demographic data\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/data-mastery-what-marketers-need-to-know\/#Psychographic_data\" >Psychographic data\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/data-mastery-what-marketers-need-to-know\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"entry-inner\"> \n                            \n<p class=\"wp-block-paragraph\">According to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.statista.com\/topics\/1464\/big-data\/#topicOverview\">Statista&#8217;s research on big data<\/a>, 181 zettabytes of data are expected to be created by 2025. One zettabyte equals 1 trillion gigabytes. That\u2019s 1,953,125,000 iPhone 14 pros. Multiply that by 181 and you get a clear visual of just how much data this is.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As huge as this amount is, it\u2019s good <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> for marketers. Data is central to successful marketing strategies. It provides insight into customers, marketing practices, and team productivity that you can use to make decisions that drive consistent marketing results.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, processing and analyzing huge datasets can be challenging without individuals who specialize in data analytics on your team. In addition, before you get to the analysis part, you must collect the right kind of data. And that starts with understanding the different types available.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are various types of data that marketers should leverage to make better marketing decisions and fuel consistent results. We\u2019ll cover five of them below. But first, more on the importance of data in marketing.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Data_in_Marketing\"><\/span>The Importance of Data in Marketing\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.marketingevolution.com\/marketing-essentials\/data-driven-marketing\">Data-driven marketing<\/a> uses data to help create marketing strategies. You use the insights you pull from the data about customers, content, trends, patterns, and results to inform the decisions you make about your marketing direction.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s one of the most popular <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roaches to marketing for good reason. Instead of relying on a hunch or what you and your team think is best for the marketing strategy, you can count on accurate data that tells you for certain what\u2019s happening with your customers and marketing tactics.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, let\u2019s say you want to start a presence on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a>. You think your target audience frequents Instagram, Facebook, and Twitter. After looking at the customer data you\u2019ve collected thus far, you see that your target audience is actually on TikTok, YouTube, and Pinterest the most.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you would\u2019ve gone with what you thought, you would\u2019ve wasted valuable time and marketing resources on channels that your target audience isn\u2019t on. But with the help of customer data, you were able to pinpoint the channels your audience is actually on and can spend your time and resources where results are likely to happen.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing that leans on insights from data is the smartest approach. That said, you must know which types of data are worth collecting and analyzing first.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Five_Different_Data_Types_Marketers_Should_Prioritize\"><\/span>Five Different Data Types Marketers Should Prioritize\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before we share five different data types that are most significant to marketers, there are a few things to consider to ensure proper use of data.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, there\u2019s a risk of bias in data collection and analysis. The individuals who program your data collection tools and analyze the information gathered may exhibit biases like:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Confirmation bias<\/strong>: you use customer responses to confirm a belief you already have\u00a0<\/li>\n\n\n\n<li><strong>Expectancy bias<\/strong>: you subconsciously impact participants&#8217; perspectives and responses in your market research\u00a0<\/li>\n\n\n\n<li><strong>Implicit bias<\/strong>: an attitude you possess about a specific group that you aren\u2019t all the way aware of<\/li>\n\n\n\n<li><strong>Recall bias<\/strong>: how you recall information is different than others\u00a0<\/li>\n<\/ul><p class=\"wp-block-paragraph\">You can <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.franchiseopportunities.com\/blog\/franchise-business-resources\/overcoming-your-biases-when-it-comes-to-assessing-market-demand\">overcome these biases<\/a> through competitor and SWOT analyses. Gather information from diverse sources and study market trends research to ensure accurate and fair data collection and analysis.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Second, data security is essential. The last thing you want is to collect all of this private, important data and it fall into the hands of a cybercriminal. Keeping your data safe in a highly secure cloud storage system is a must.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lastly, you need a system for collecting data. There are many <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jotform.com\/data-collection-methods\/\">data collection methods<\/a> available, including automated data collection software, interviews, focus groups, and surveys. Choose the methods most appropriate for your team and goals, and create a workflow that allows you to constantly collect data and filter it into a central system.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, on to five different data types marketers should collect and take advantage of for insightful decision-making.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Internal_and_external_data\"><\/span>Internal and external data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most of the data you collect will fall into one of these two categories: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.ventivtech.com\/blog\/whats-the-difference-between-internal-and-external-data\">internal or external data<\/a>. Internal data is specific to your company and comes directly from your business\u2019s systems. Sales data, financial data, and human resources data are good examples of internal data.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">External data is available to the public and comes from sources outside of your company. Examples of external data include government data, social media data, and information gathered from search engines.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Collecting both kinds of data is important because it gives you a well-rounded view of your marketing. You can see it from your team\u2019s perspective as well as the public\u2019s perspective.\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Qualitative_data\"><\/span>Qualitative data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Qualitative data is data on the qualities or characteristics people possess. If you think about it in terms of customers, it\u2019s essentially the \u201cwhy\u201d behind what they\u2019re doing. You can gain insight into how your customers think and behave.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this data, you can create marketing content and calls-to-action (CTAs) that align with customers emotionally and psychologically, improving the chances of them engaging with your marketing the way you want them to.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quantitative_data\"><\/span>Quantitative data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quantitative datasets are comprised of hard facts, statistics, and numbers. Quantitative data can show you what your customers are doing, the content they\u2019re viewing the most, how often they\u2019re opening your emails, or which links are getting the most clicks.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pair quantitative data with qualitative data, and you can get a 360 view of who your customers are, what they\u2019re doing, and why.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Demographic_data\"><\/span>Demographic data\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Demographic data is one of the most common types of data marketers collect and analyze. It\u2019s the personal and geographic information of your customers. You learn data like your customer\u2019s age, marital status, where they live, employment status, and skill sets.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although you won\u2019t get a ton of in-depth information, you get a base for who your customers are. You can use this data to make ideal customer profiles that you reference whenever you create marketing materials to ensure they\u2019ll appeal to the customer base you\u2019re targeting.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Psychographic_data\"><\/span>Psychographic data\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Psychographic data gives you insight into things about your customers that are beyond basic demographic information. You can learn the following with psychographic data:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Opinions<\/li>\n\n\n\n<li>Pain points<\/li>\n\n\n\n<li>Core values\u00a0<\/li>\n\n\n\n<li>Life experiences<\/li>\n\n\n\n<li>Spending habits\u00a0<\/li>\n\n\n\n<li>Hobbies and interests\u00a0<\/li>\n\n\n\n<li>Lifestyle behaviors\u00a0<\/li>\n<\/ul><p class=\"wp-block-paragraph\">Psychographic data will help you create an emotional connection with your customers that inspires them to make purchases and further interact with your marketing.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Data is one of the most important tools to have in your marketing toolkit. Without it, you rely solely on your and your team&#8217;s perspectives to create marketing materials that generate consistent results. And doing this almost guarantees you miss the mark with your audience.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, you should rely on information that tells you exactly what your customers are doing and why and what marketing tactics are working. Collecting the data types we mentioned above through various data collection methods gets you on this path.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Featured image by <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.pexels.com\/@goumbik\/\">Lukas<\/a> on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.pexels.com\/photo\/close-up-photo-of-gray-laptop-577210\/\">Pexels<\/a><\/em><\/p>\n                            <\/div><br><div class=\"author-inner\">\n<p class=\"bio-name\">Charlie Fletcher<\/p>\n<div class=\"bio-desc\">\n    Charlie Fletcher is a freelance writer from the lovely \u201ccity of trees\u201d- Boise, Idaho. Her published works cover business, marketing, education, health, and more. You can find more of her writing on her Contently.<\/div>\n<!-- social-link -->\n<div class=\"clear\"><\/div>\n<\/div>\r\n<blockquote><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/blockquote>\r\n<blockquote>\r\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\r\n<\/blockquote>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\r\n<\/blockquote>\r\n\r\n<span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/business-online\/data-mastery.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>According to Statista&#8217;s research on big data, 181 zettabytes of data are expected to be created by 2025. One zettabyte equals 1 trillion gigabytes. That\u2019s 1,953,125,000 iPhone 14 pros. Multiply that by 181 and you get a clear visual of just how much data this is.\u00a0 As huge as this amount is, it\u2019s good news&#8230;<\/p>\n","protected":false},"author":1,"featured_media":582102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2023\/07\/pexels-lukas-577210.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[72366,88491,78068],"class_list":["post-582101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-data","tag-data-collection-tools","tag-digital-marketing"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/582101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=582101"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/582101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/582102"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=582101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=582101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=582101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}