The ban will app<\/a>ly from August 4 and last for three months \u2013 or until the US giant addresses the legal requirements. If Meta doesn\u2019t take action, it risks a fine of up to \u20ac88,600 per day.<\/p>\n The decision follows the latest ruling<\/a> by the EU\u2019s Court of Justice (CJEU), which deemed Meta\u2019s behavioural advertising practices incompatible with the GDPR.<\/span><\/p>\n As the name suggests, behavioural advertising displays targeted ads to individuals by observing their online behaviour. Companies who employ it use data collection, tracking, and profiling to paint a detailed picture of people\u2019s lives, personalities, and interests.<\/p>\n Catch up on our conference talks<\/p>\n Watch videos of our past talks for free with TNW All Access \u2192<\/p>\n<\/div>\n<\/div>\n \u201cInvasive commercial surveillance for marketing purposes is one of the biggest risks to data protection on the internet today. Users must have sufficient control over their own data, and any tracking must be limited\u201d said<\/a> Tobias Judin, head of Datatilsynet\u2019s International Sector.<\/p>\n \u201cThe Norwegian Data Protection Authority\u2019s decision does not ban Facebook or Instagram in Norway. The purpose is rather to ensure that people in Norway can use these services in a secure way and that their rights are safeguarded,\u201d Judin added.<\/p>\n According to the authority, there are numerous risks lurking in behavioural advertising. These range from limited freedom of expression and discrimination to tampering with democratic practices. With 82%<\/a> of adult Norwegians having a Facebook account, and 65%<\/a> using Instagram, Datalisynet decided urgent action was needed.<\/p>\n Moving forward, the regulator may take the matter to the European Data Protection Board (EDPB), to decide whether the ban can be extended beyond the initial three months. According to Datalisynet, Meta disagrees with the assessment and holds the right to appeal in court.<\/p>\n Following the CJEU\u2019s ruling, the Norwegian body is the first European data privacy authority to restrict Meta\u2019s ad-fueled business. It remains to be seen whether this will have a ripple effect across the continent, adding to Zuckerberg\u2019s GDPR nightmares.\n <\/p><\/div>\n If you liked the article, do not forget to share it with your friends. Follow us on\u00a0Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n For forums sites go to Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n If you want to read more like this article, you can visit our Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n\n
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