While these tactics are unlikely to end altogether in the near future, the company could soon offer users in the EU the chance to \u201copt-in\u201d to the ads, the <\/span>Wall Street Journal<\/span><\/a> reports.\u00a0<\/span><\/p>\n Since April, Meta has offered users in Europe the chance to opt out from personalised ads but only if they complete a lengthy form on its help pages. That process has likely limited the number of people who have opted out.\u00a0<\/span><\/p>\n An opt-in option, however, would give users protection by default. That doesn\u2019t mean you won\u2019t be targeted by general<\/a>ised ads, based on broader demographic data, such as your age, but it would prevent highly personalised ads based on, for instance, the videos you watch or the posts you share. <\/span>Under EU law, a user has to be able to access Meta\u2019s platforms even if they opt out. <\/span>\u00a0\u00a0<\/span><\/p>\n Catch up on our conference talks<\/p>\n Watch videos of our past talks for free with TNW All Access \u2192<\/p>\n<\/div>\n<\/div>\n Meta said the change stems from an <\/span>order in January<\/span><\/a> by Ireland\u2019s Data Protection Commissioner (DPC) to reassess the legal basis of how it targets ads. <\/span>T<\/span>he proposal comes amid mounting pressure from EU privacy regulators.<\/span><\/p>\n In May, the DPC slapp<\/a>ed Meta with <\/span>a record \u20ac1.2bn fine<\/span> over its transfer of user data to the US, which the watchdog said could violate citizens\u2019 privacy under the GDPR. In fact, Meta has amassed <\/span>half of the \u20ac5bn in fines<\/span> issued under the GDPR since the law came into force five years ago. A new set of privacy rules, the Digital Markets Act (DMA), also forced the tech giant to delay the release of its new social<\/a> app <\/span>Threads<\/span> in the EU.<\/span><\/p>\n As the EU tightens its grip and the fines pile up, it seems that the social media giant might finally be buckling. The change to its ads consent policy could come into effect in just three months\u2019 time if the EU agrees to the proposal.\u00a0<\/span><\/p>\n Regulations limiting the company\u2019s use of personal data for advertising could be a significant hit to its main source of income. <\/span>The company said the Europe region generated 23% of its<\/span> $31.5 billion in advertising revenue<\/span><\/a> in the second quarter of this year.<\/span><\/p>\n However, Max Schrems, the privacy campaigner who filed the original forced consent GDPR <\/span>complaint against Meta<\/span><\/a> back in May 2018, says he will be closely monitoring exactly how Meta applies the new policy.\u00a0<\/span><\/p>\n \u201cWe will see if Meta is actually applying the consent requirement to all use of personal data for ads,\u201d he said via his privacy rights not-for-profit <\/span>noyb<\/span><\/a>. <\/span>\u201cSo far they talk about \u2018highly personalized\u2019 or \u2018behavioural\u2019 ads and it\u2019s unclear what this means.<\/span><\/p>\n The GDPR covered all types of personalization, also on things like your age, which is not a \u2018behaviour\u2019. We will obviously continue litigation if Meta will not apply the law fully.\u201d<\/span><\/p>\n \u00a0\n <\/p><\/div>\n If you liked the article, do not forget to share it with your friends. Follow us on\u00a0Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n For forums sites go to Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n If you want to read more like this article, you can visit our Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n\n
\n
![](\"https:\/\/img-cdn.tnwcdn.com\/image?fit=796%2C417&url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2023%2F08%2Fmeta-facebook-instgram-privacy-EU.jpg&signature=05bbc8282bce0b6069efe792ab1ace1e\")
<\/p>\n