{"id":586301,"date":"2023-08-09T11:00:00","date_gmt":"2023-08-09T08:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/to-compete-with-netflix-rtl-launches-german-all-in-one-streaming-bundle\/"},"modified":"2023-08-09T11:00:00","modified_gmt":"2023-08-09T08:00:00","slug":"to-compete-with-netflix-rtl-launches-german-all-in-one-streaming-bundle","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/to-compete-with-netflix-rtl-launches-german-all-in-one-streaming-bundle\/","title":{"rendered":"#To Compete With Netflix, RTL Launches German \u201cAll-in-One\u201d Streaming Bundle"},"content":{"rendered":"
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\n German broadcast group RTL Deutschland on Wednesday launched an \u201call-in-one\u201d streaming service that promises to bundle video, live sports, music, podcasts, audiobooks and a suite of digital magazines in a single monthly subscript<\/a>ion.<\/p>\n

\n The new package, launched as part of the group\u2019s RTL+ streaming service, bundles RTL\u2019s video content \u2014 more than 55,000 hours of drama, reality TV and sports programming, including the UEFA Europa League championships and NFL game<\/a>s \u2014 with more than 100,000 audiobook titles from Penguin Random House (a subsidiary of RTL parent company Bertelsmann), some 120 million songs supplied through a deal with French-owned music streamer Deezer, as well as several thousand on-demand podcasts. In the coming weeks, RTL plans to add to expand the offering to include digital subscriptions to several magazine titles from publisher Gruner + Jahr (another Bertelsmann subsidiary), including women\u2019s magazine Brigitte and entertainment title Gala.<\/p>\n

\n RTL announced plans for its German all-in-one service back in 2021 but the rollout was delayed by nearly a year, during which time the streaming market has shifted dramatically. The subscription video-on-demand (SVOD) business in Germany lags behind that of the U.S. \u2014 research group Kantar estimates<\/a> around 55 percent of German households have a least 1 SVOD subscription, compared to about 85 percent of U.S. households \u2014 suggesting there is plenty of room to grow. But RTL pointed to a recent survey<\/a> by Cologne-based marketing consultancy Simon-Kucher that found fully 30 percent of German subscribers want to cancel their SVOD subscriptions, with those surveyed citing cost-cutting as a primary reason for the move.<\/p>\n

\n These tighter economic times, the company suggested, were the ideal time to launch an all-in-one discount bundle. RTL\u2019s \u201call-inclusive\u201d package starts at \u20ac12.99 ($14.24) a month, the same price as the standard German Netflix subscription.<\/p>\n

\n \u201cFrom recent studies, we know that users are picking a streaming service, they pay close attention to where they can get the greatest variety of content at the most attractive price,\u201d said RTL CEO Thomas Rabe. \u201cThat\u2019s why our multimedia<\/a> app, which offers all media types in one app and at a price of \u20ac12.99 euros, comes at exactly the right time.\u201d<\/p>\n

\n \u201cEveryone is talking about bundling, which is why we\u2019re proud to this week be launching the first multimedia app,\u201d said RTL Deutschland co-CEO Matthias Dang, adding he was convinced the all-inclusive offering will allow RTL+ \u201cto secure a permanent place among the top 3 streaming offers available in Germany.\u201d<\/p>\n

\n In the first quarter of this year, according to Kantar\u2019s figures, RTL+ was seventh in terms of new monthly SVOD sign-ups in Germany, with just a 3.4 percent share of new SVOD subscribers. New Amazon Prime subscribers, by contrast, accounted for 37.7 percent of the market, with Disney+ at 14.6 percent and 12.8 percent of new subscribers signing up to Netflix.<\/p>\n

\n RTL needs to get its streaming strategy right. The company\u2019s core business, advertising-supported television, is in a slump. First-half revenue at parent company RTL Group, reported this week, showed profits fell more than 56 percent to \u20ac132 million ($145 million) and revenues were down more than 5 percent to \u20ac3.1 billion ($3.4 billion). SVOD is one of the only areas of growth. Subscriptions for RTL+ and its Dutch streamer Videoland reported a 34 percent jump in first-half subscription numbers to 6 million. RTL+ accounts for 4.5 million of those. <\/p>\n<\/p><\/div>\n

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German broadcast group RTL Deutschland on Wednesday launched an \u201call-in-one\u201d streaming service that promises to bundle video, live sports, music, podcasts, audiobooks and a suite of digital magazines in a single monthly subscription. The new package, launched as part of the group\u2019s RTL+ streaming service, bundles RTL\u2019s video content \u2014 more than 55,000 hours of…<\/p>\n","protected":false},"author":1,"featured_media":586302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/08\/RTLMax-Publicity-H-2023.png?w=1024","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[124783,1377,139936],"class_list":["post-586301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-international","tag-netflix","tag-rtl"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/586301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=586301"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/586301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/586302"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=586301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=586301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=586301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}