{"id":58689,"date":"2020-09-02T14:54:00","date_gmt":"2020-09-02T11:54:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/lego-sales-spike-as-plastic-bricks-help-families-through-covid-19-crisis\/"},"modified":"2020-09-02T14:54:00","modified_gmt":"2020-09-02T11:54:00","slug":"lego-sales-spike-as-plastic-bricks-help-families-through-covid-19-crisis","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/lego-sales-spike-as-plastic-bricks-help-families-through-covid-19-crisis\/","title":{"rendered":"#Lego sales spike as plastic bricks help families through COVID-19 crisis"},"content":{"rendered":"

“#Lego sales spike as plastic bricks help families through COVID-19 crisis<\/strong>”<\/p>\n

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September 2, 2020 |<\/span> 7:54am |<\/span> Updated September 2, 2020 | 8:01am<\/span><\/p>\n

\n Lego\u2019s sales boomed in the first half of the year as kids and adults alike used its trademark building blocks to help cope with the coronavirus pandemic, the toymaker said Wednesday.<\/p>\n

The Danish company reported a 14 percent spike in consumer sales for January through June amid worldwide lockdowns that shut families in their homes to control the spread of COVID-19.<\/p>\n

\u201cDuring the first half we attracted new builders of all ages who turned to Lego play to help them through difficult times,\u201d Lego Group CEO Niels B. Christiansen said in a statement. \u201cMore families are playing and learning together with Lego bricks and we are seeing more adults than ever before enjoying building our more challenging sets.\u201d<\/p>\n

\u201cStar Wars,\u201d \u201cHarry Potter\u201d and Disney princess-theme<\/a>d sets performed strongly in the six-month period along with classic Lego blocks, the company said, \u201cproving the appeal of Lego play to fans of all ages and interests.\u201d<\/p>\n

Lego\u2019s online platforms also saw a surge in use amid the pandemic. Its digital building instructions were downloaded 2 million times in the first half and its e-commerce platform saw more than 100 million visitors, twice as many as the same period last year, according to the company.<\/p>\n

The sales surge helped drive Lego\u2019s operating profits up 11 percent year over year to 3.9 billion Danish krone (about $621.6 million). Revenues only rose 7 percent in the first half to 15.7 billion krone (roughly $2.5 billion) because retailers used up existing inventory as Lego had to temporarily close its factories in Mexico and China.<\/p>\n

Lego says it\u2019s on track to open about 120 new retail stores around the world in 2020 despite virus-related lockdowns temporarily shutting many shops. The company said it opened 46 stores in the first half of the year, including 30 in China, the first country hit by COVID-19.<\/p>\n

With Post wires<\/em>\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Lego sales spike as plastic bricks help families through COVID-19 crisis” September 2, 2020 | 7:54am | Updated September 2, 2020 | 8:01am Lego\u2019s sales boomed in the first half of the year as kids and adults alike used its trademark building blocks to help cope with the coronavirus pandemic, the toymaker said Wednesday. The…<\/p>\n","protected":false},"author":1,"featured_media":58690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[63262],"class_list":["post-58689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-lego-sales-spike-as-plastic-bricks-help-families-through-covid-19-crisis"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/58689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=58689"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/58689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/58690"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=58689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=58689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=58689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}