{"id":589558,"date":"2023-09-02T13:00:00","date_gmt":"2023-09-02T10:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-web3-can-prevent-hollywood-strikes-replay-joins-cointelegraph-accelerator\/"},"modified":"2023-09-02T13:00:00","modified_gmt":"2023-09-02T10:00:00","slug":"how-web3-can-prevent-hollywood-strikes-replay-joins-cointelegraph-accelerator","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-web3-can-prevent-hollywood-strikes-replay-joins-cointelegraph-accelerator\/","title":{"rendered":"# How Web3 can prevent Hollywood strikes &#8211; Replay joins Cointelegraph Accelerator"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2896b65069c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2896b65069c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-web3-can-prevent-hollywood-strikes-replay-joins-cointelegraph-accelerator\/#Blockchain-based_video_distribution\" >Blockchain-based video distribution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-web3-can-prevent-hollywood-strikes-replay-joins-cointelegraph-accelerator\/#Replay_joins_Cointelegraph_Accelerator\" >Replay joins Cointelegraph Accelerator<\/a><\/li><\/ul><\/nav><\/div>\n<p itemprop=\"description\" class=\"post__lead\" data-v-2649fa34> Hollywood strikes echoed the unbalanced value distribution in the streaming video industry \u2014 blockchain can change that. <\/p>\n<p><\/p>\n<div class=\"post-content\" data-v-2649fa34>Streaming video is one of the fastest-growing markets in the world, with the OTT video industry alone projected to reach $200 billion in 2023. Short for \u201cover-the-top\u201d video, the OTT video ecosystem includes on-demand video as well as ad-supported video content, and it is mainly driven by the growth of established Web2 streaming platforms, including Netflix, Hulu and Disney+.<\/p>\n<p><img decoding=\"async\" alt=\"The streaming video market is expected to grow at 14.3% CAGR. Source: Replay\" src=\"https:\/\/s3.cointelegraph.com\/storage\/uploads\/view\/0c90cb158c55b02da67e161a619c8466.png\" title=\"The streaming video market is expected to grow at 14.3% CAGR. Source: Replay\"><\/p>\n<p style=\"text-align: center;\"><em>The streaming video market is expected to grow at 14.3% CAGR. Source: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.ibm.com\/downloads\/cas\/XMQGAL8P\">Replay<\/a><\/em><\/p>\n<p>While the reports project an $300 billion revenue for the streaming video business by 2027, the lopsided revenue-sharing mechanics of the industry creates an unhealthy balance between the creators of value and the platforms distributing that content. The centralized nature of the video streaming ecosystem allows for opaque distribution and lets platforms capture the vast majority of the revenue, leaving minimal value for video creators.<\/p>\n<p>Although companies \u2013 ranging from talent agencies to tech projects \u2013 exist to broker and license content on behalf of the creator, they fail to track revenue accurately and mostly rely on manual record-keeping. The recent strikes started by the Writers Guild of America (WGA), Directors Guild of America (DGA) and SAG-AFTRA, the union representing actors in the United States, remind the film industry that the workers behind streamed shows are heavily underpaid and uninformed when they will get paid next, highlighting the issues in the traditional value distribution model.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Blockchain-based_video_distribution\"><\/span>Blockchain-based video distribution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One potential solution for mainstream <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> brands managing these issues lies in a decentralized, transparent video distribution ecosystem that utilizes the traceability and accountability qualities of blockchain <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/imaginereplay.org\/\">Replay<\/a>, a decentralized video streaming protocol, aims to provide transparency and fairness to content creators and owners by building a video ecosystem with real-time compensation by monitoring content usage on playback and recording all data on a distributed ledger. The protocol can also gamify any video <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> with badges, missions and digital collectibles.<\/p>\n<p>Replay\u2019s first streaming service, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/rewarded.tv\/\">RewardedTV<\/a>, utilizes Web3 to reward viewers with digital tokens. Users can redeem reward tokens for digital goods, and the whole experience is gamified with features such as leaderboards and competitions.<\/p>\n<p><img decoding=\"async\" alt=\"How decentralized video streaming works for the benefit of creators and viewers. Source: Replay\u200b\u200b\u200b\u200b\u200b\u200b\u200b\" src=\"https:\/\/s3.cointelegraph.com\/storage\/uploads\/view\/2b969c3854ce4beca59025920a87a018.png\" title=\"How decentralized video streaming works for the benefit of creators and viewers. Source: Replay\u200b\u200b\u200b\u200b\u200b\u200b\u200b\"><\/p>\n<p style=\"text-align: center;\"><em>How decentralized video streaming works for the benefit of creators and viewers. Source: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/imaginereplay.org\/\">Replay<\/a><\/em><\/p>\n<p>Using Replay\u2019s asset management portal, creators can get live insights into their content consumption data and have direct control over their business models. Replay also lets creators be in charge of their own distribution by allowing them to build first-hand relations with platforms, publishers and communities that wish to support creators.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Replay_joins_Cointelegraph_Accelerator\"><\/span>Replay joins Cointelegraph Accelerator<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Replay has become the latest participant of the Cointelegraph Accelerator program. Given the growth potential of a Web3-driven video industry, Cointelegraph Accelerator picked\u00a0 Replay for its U.S.-headquartered experienced team of 10+ employees hailing from within the video industry as well as its proven track record. \u201cIt\u2019s incredibly exciting to be selected by Cointelegraph for this prestigious accelerator program,\u201d said Krish Arvapally, CEO of Replay.<\/p>\n<p>\u201cIn an online world that\u2019s increasingly dedicated to streaming and video, this partnership is a testament to our progress in building the open Web3 standard for tracking and monetizing video engagement.\u201d<\/p>\n<p>As of May 2023, RewardedTV hit 100,000 registered users, with over 4,000 video-on-demand (VOD) options and over 120+ linear and live channels. The platform provides access to over 20,000 titles, including those from popular brands like Yu-Gi-Oh!, The Washington Post and WatchMojo.\n<\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/cointelegraph.com\/news\/how-web3-can-prevent-hollywood-strikes-replay-joins-cointelegraph-accelerator\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hollywood strikes echoed the unbalanced value distribution in the streaming video industry \u2014 blockchain can change that. Streaming video is one of the fastest-growing markets in the world, with the OTT video industry alone projected to reach $200 billion in 2023. Short for \u201cover-the-top\u201d video, the OTT video ecosystem includes on-demand video as well as&#8230;<\/p>\n","protected":false},"author":1,"featured_media":589559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/images\/1200_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS9zdG9yYWdlL3VwbG9hZHMvdmlldy8zZmE3ZTQzYzVmNTkwYTA0ZDA1MWZlY2EwZGY4YjA2OS5qcGc=.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[74894,145497,93542,117,5021,1372,70588],"class_list":["post-589558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-blockchain","tag-cointelegraph-accelerator","tag-web3","tag-business","tag-hollywood","tag-streaming","tag-video"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/589558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=589558"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/589558\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/589559"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=589558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=589558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=589558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}