{"id":590863,"date":"2023-09-12T12:00:00","date_gmt":"2023-09-12T09:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/nielsens-gracenote-unveils-program-to-streamline-fast-channel-and-content-distribution\/"},"modified":"2023-09-12T12:00:00","modified_gmt":"2023-09-12T09:00:00","slug":"nielsens-gracenote-unveils-program-to-streamline-fast-channel-and-content-distribution","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/nielsens-gracenote-unveils-program-to-streamline-fast-channel-and-content-distribution\/","title":{"rendered":"#Nielsen\u2019s Gracenote Unveils Program to \u201cStreamline\u201d FAST Channel and Content Distribution"},"content":{"rendered":"
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\n Gracenote, a unit of Nielsen known for providing entertainment metadata and content IDs, on Tuesday unveiled a new offering to help content companies get their Free Ad-Supported Streaming (FAST) channels and programming distributed by major streaming platforms more easily. The FAST Program, which promises to \u201cstreamline\u201d FAST initiatives, was announced at\u00a0the\u00a0International Broadcasting Convention (IBC)\u00a0in Amsterdam.<\/p>\n

\n \u201cLeveraging advanced data enrichment services, the Gracenote FAST Program will help Gracenote customers accelerate time-to-market for their FAST offerings just as they become increasingly important to their overall content monetization strategies,\u201d the company said. \u201cNo longer a testing ground for content owners and publishers, FAST has matured quickly into a proven revenue driver through advertising sales. Now that FAST has grown up, content owners are realizing the need for high-quality normalized metadata and connected content IDs to facilitate distribution on streaming platforms, drive program and channel visibility as well as increase viewership.\u201d<\/p>\n

\n The Gracenote FAST Program promises \u201cexpert enrichment of editorial and contextual data plus access to rich program imagery which drive increased channel engagement,\u201d the company said. \u201cAssignment of Gracenote IDs to participants\u2019 content streamlines placement on major streaming platforms through Gracenote Listing Distribution Services and enables easier content discovery.\u00a0In addition, Program participants receive a \u2018Gracenote Certified\u2019 designation giving them an advantage when pitching their FAST offerings to platforms which prefer, and in some cases require, standardized Gracenote metadata and IDs.\u201d<\/p>\n

\n The service comes at a time of growth in FAST offerings and the revenue they provide. For example, NBCUniversal\u00a0and\u00a0Roku\u00a0last month said they were teaming up to launch several FAST channels devoted to long-running shows in NBCU\u2019s library, including Murder, She Wrote<\/em>, the original Saved by the Bell<\/em>, and Little House on the Prairie<\/em>.<\/p>\n

\n Gracenote cited a Statista\u00a0projection that revenue generated by FAST channels worldwide will reach $18 billion by 2028, with the U.S., U.K., South Korea, Germany, India, Canada and Brazil the leading markets.<\/p>\n

\n \u201cThe rapid rise of FAST has been one of the most notable recent developments in the global video ecosystem,\u201d said Vikram Kulkarni, vp, strategic initiatives, Europe, Middle East and Africa (EMEA) at Gracenote. \u201cBased on our position at the heart of this ecosystem, we are uniquely positioned to help content publishers from small to large benefit from the maturation of FAST, and we look forward to helping them achieve better FAST content visibility, consumption and monetization.\u201d<\/p>\n<\/p><\/div>\n

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Gracenote, a unit of Nielsen known for providing entertainment metadata and content IDs, on Tuesday unveiled a new offering to help content companies get their Free Ad-Supported Streaming (FAST) channels and programming distributed by major streaming platforms more easily. The FAST Program, which promises to \u201cstreamline\u201d FAST initiatives, was announced at\u00a0the\u00a0International Broadcasting Convention (IBC)\u00a0in Amsterdam….<\/p>\n","protected":false},"author":1,"featured_media":590864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/08\/Murder-She-Wrote-and-Saved-by-the-Bell-Split-Everett-H-2023.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[145736,124783,121212],"class_list":["post-590863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-ibc","tag-international","tag-nielsen"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/590863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=590863"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/590863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/590864"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=590863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=590863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=590863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}