{"id":591083,"date":"2023-09-14T02:30:03","date_gmt":"2023-09-13T23:30:03","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/apples-carbon-neutral-mission-explained-the-tech-giants-ambitious-plan-for-the-planet\/"},"modified":"2023-09-14T02:30:03","modified_gmt":"2023-09-13T23:30:03","slug":"apples-carbon-neutral-mission-explained-the-tech-giants-ambitious-plan-for-the-planet","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/apples-carbon-neutral-mission-explained-the-tech-giants-ambitious-plan-for-the-planet\/","title":{"rendered":"#Apple\u2019s \u2018Carbon Neutral\u2019 Mission Explained: The Tech Giant\u2019s Ambitious Plan for the Planet"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a27fbdde40d8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a27fbdde40d8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/apples-carbon-neutral-mission-explained-the-tech-giants-ambitious-plan-for-the-planet\/#What_IS_%E2%80%98Carbon_Neutral\" >What IS \u2018Carbon Neutral\u2019?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/apples-carbon-neutral-mission-explained-the-tech-giants-ambitious-plan-for-the-planet\/#How_is_Apple_Reducing_its_Impact\" >How is Apple Reducing its Impact?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/apples-carbon-neutral-mission-explained-the-tech-giants-ambitious-plan-for-the-planet\/#Is_it_all_Hype\" >Is it all Hype?<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"single-box clearfix entry-content\" style=\"max-width:1050px;\">\n<input class=\"jpibfi\" type=\"hidden\"><iframe loading=\"lazy\" title=\"2030 Status | Mother Nature | Apple\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/QNv9PRDIhes?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Last night\u2019s 80-minute keynote saw the launch of four new <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>le products \u2013 the Watch <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">Series<\/a> 9, Watch Ultra 2, iPhone 15, and iPhone 15 Pro\u2026 but arguably the biggest focus of the event wasn\u2019t on a product \u2013 It was on an initiative. Apple spent well over 20 minutes talking about its commitment to the environment, its focus on reducing its global impact, and even formally unveiling its \u2018Carbon Neutral\u2019 program.<\/p>\n<p>The segment even had a 5-minute short film starring Octavia Spencer as \u2018Mother Nature\u2019 visiting the Apple HQ for a status report on their mission (how they got her to act in it despite the SAG AFTRA strike is a separate question entirely). It marked a unique shift for the company, which usually has spent more time in its keynotes talking about cameras or Apple\u2019s unwavering approach to user privacy.<\/p>\n<p>\u2018Carbon Neutral\u2019 isn\u2019t just Apple\u2019s biggest climate initiative, it\u2019s probably the biggest by any company in the world \u2013 and Apple clearly wants everyone to know that. The short film with Spencer (you can watch it above) was an informal way of letting people know exactly how much Apple\u2019s doing to \u201cpermanently remove carbon from the atmosphere\u201d. This pretty much influences every single part of Apple\u2019s operations, from the energy used to run the building, stores, and server rooms, to the materials used in the products and their packaging (even down to ensuring their suppliers are carbon-neutral), and also the way the products are shipped by sea instead of by air. Apple additionally ensures its products have a high trade-in value, so there\u2019s a better chance they\u2019ll get recycled instead of thrown in the trash. It\u2019s a complex system that they\u2019ve executed pretty well, if we\u2019re to take them for their word\u2026 and it shows how only a company as big and influential as Apple could have pulled it off. So what exactly IS Carbon Neutral?<\/p>\n<p><noscript><img decoding=\"async\" fetchpriority=\"high\" class=\"alignnone size-full wp-image-453318\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/09\/auto-draft\/apple_carbon_neutral_1.jpg\" alt=\"\" width=\"1280\" height=\"853\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2023\/09\/13\/apples-carbon-neutral-mission-explained-the-tech-giants-ambitious-plan-for-the-planet\/\" data-jpibfi-post-title=\"Apple\u2019s \u2018Carbon Neutral\u2019 Mission Explained: The Tech Giant\u2019s Ambitious Plan for the Planet\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/09\/auto-draft\/apple_carbon_neutral_1.jpg\"><\/noscript><img decoding=\"async\" fetchpriority=\"high\" class=\"lazyload alignnone size-full wp-image-453318\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/09\/auto-draft\/apple_carbon_neutral_1.jpg\" alt width=\"1280\" height=\"853\" data-jpibfi-post-excerpt data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2023\/09\/13\/apples-carbon-neutral-mission-explained-the-tech-giants-ambitious-plan-for-the-planet\/\" data-jpibfi-post-title=\"Apple\u2019s \u2018Carbon Neutral\u2019 Mission Explained: The Tech Giant\u2019s Ambitious Plan for the Planet\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/09\/auto-draft\/apple_carbon_neutral_1.jpg\"><\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"What_IS_%E2%80%98Carbon_Neutral\"><\/span>What IS \u2018Carbon Neutral\u2019?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tim Cook made a bold claim to make Apple carbon neutral by 2030, and to mark this journey, Apple has designed a new symbol that will now feature on product displays and packaging moving forward. A green flower created using the \u2018leaf\u2019 of the Apple logo, the Carbon Neutral mark indicates that a product has a carbon-neutral impact. Which means, for every unit of that product manufactured, Apple has already minimized its carbon footprint down to zero. Why Apple would do this is a layered question, but it\u2019s the \u201chow\u201d that\u2019s MUCH more interesting.<\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"How_is_Apple_Reducing_its_Impact\"><\/span>How is Apple Reducing its Impact?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most of Apple\u2019s products are made using recycled materials. The company\u2019s invested billions of dollars in designing systems and robots that can disassemble old, damaged, or sub-par products with staggering efficiency. Almost every ounce of aluminum used in Apple\u2019s gadgets comes recycled from a previous gadget. The company\u2019s even committed to using 100% recycled cobalt on its iPhone 15 batteries, and 100% recycled copper in the logic board. New tech from flagship models makes its way down the chain to budget models as time goes by, ensuring nearly a decade\u2019s worth of recycling and repurposing that saves the environment and saves Apple a whole tonne of money. The company even ensures its headquarters, stores, and server rooms run entirely on renewable energy, and that its suppliers operate using clean electricity.<\/p>\n<p>The packaging for newer products is made smaller so as to efficiently ship larger quantities in the same space, and Apple\u2019s also increasingly opting for sea-shipping rather than air to lower their emissions. The company is looking to eliminate plastic from its packaging by the end of next year, has effectively phased out the use of leather because of its climate impact, and claims to have reduced its water usage by 63 billion gallons (don\u2019t ask me how much water Apple currently uses). Whatever carbon Apple DOES produce gets minimized by its initiatives, like planting forests in Paraguay and Brazil, restoring the mangroves in Colombia, and the grasslands in Kenya.<\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-453319\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/09\/auto-draft\/apple_carbon_neutral_2.jpg\" alt=\"\" width=\"1280\" height=\"853\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2023\/09\/13\/apples-carbon-neutral-mission-explained-the-tech-giants-ambitious-plan-for-the-planet\/\" data-jpibfi-post-title=\"Apple\u2019s \u2018Carbon Neutral\u2019 Mission Explained: The Tech Giant\u2019s Ambitious Plan for the Planet\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/09\/auto-draft\/apple_carbon_neutral_2.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-453319\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/09\/auto-draft\/apple_carbon_neutral_2.jpg\" alt width=\"1280\" height=\"853\" data-jpibfi-post-excerpt data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2023\/09\/13\/apples-carbon-neutral-mission-explained-the-tech-giants-ambitious-plan-for-the-planet\/\" data-jpibfi-post-title=\"Apple\u2019s \u2018Carbon Neutral\u2019 Mission Explained: The Tech Giant\u2019s Ambitious Plan for the Planet\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/09\/auto-draft\/apple_carbon_neutral_2.jpg\"><\/p>\n<div class=\"code-block code-block-3\" style=\"margin: 8px 0; clear: both;\">\n<amp-ad width=\"100vw\" height=\"320\" type=\"adsense\" data-ad-client=\"ca-pub-0648786275385337\" data-ad-slot=\"6683677248\" data-auto-format=\"rspv\" data-full-width><\/p>\n<div overflow><\/div>\n<p><\/amp-ad><\/div>\n<div class=\"code-block code-block-1\" style=\"margin: 8px 0; clear: both;\">\n<div style=\"padding: 4px; margin: 18px auto 20px; text-align:center;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\" type=\"690cc65fbc2526144fbb9226-text\/javascript\"><\/script><br \/>\n<script type=\"690cc65fbc2526144fbb9226-text\/javascript\">\n<\/script><\/div>\n<\/div>\n<p>This year, the Apple Watch Series 9 and Watch Ultra Series 2 are the first ever products to come with the Carbon Neutral logo on them, signifying that up until the point that you buy them, they have zero climate impact.<\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Is_it_all_Hype\"><\/span>Is it all Hype?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s worth noticing that all this comes at a time when Apple\u2019s being forced to switch from Lightning to USB-C, and to adhere to removable battery protocols for their devices by the EU in the years to come. Apple\u2019s AirPods are also known to be ridiculously difficult to recycle and absolutely impossible to repair, prompting this young <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>r to design his own repairable AirPods Pro case. Some would also raise the point that all these initiatives get baked right into Apple\u2019s pricing, which is significantly higher than other companies. In a way, Apple isn\u2019t paying for these initiatives out of their own pockets\u2026 It\u2019s passing the price onto the consumer, which most people seem ready to pay.<\/p>\n<p>It\u2019s easy to dismiss all this as posturing, and a lot of it probably is just that because Apple\u2019s data is somewhat vague, to begin with\u2026 but it\u2019s also a brilliant marketing tool to make Apple stand out even more against a backdrop of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> that can often be seen as ethically or environmentally corrupt. We\u2019re increasingly learning about the harsh conditions of cobalt or rare-earth-mineral mining that help create the technology we so readily use, so Apple\u2019s stepping ahead of it all to show that they still \u201cthink different\u201d even after all these years.<\/p>\n<p>That being said, even if it IS all hype, it\u2019s hype in a good direction. Apple doesn\u2019t operate within a void \u2013 how it operates affects the way the entire tech industry operates too. When Apple forces TSMC or any of its raw material suppliers to switch to clean energy, that means Google, Samsung, LG, etc. are also being positively affected by the decision. A switch to plastic-free packaging makes that particular manufacturing method and its adjacent materials available to other tech giants too. Sure, we can\u2019t expect the entire technology industry to go carbon neutral by 2030, but Apple makes up a significant chunk of that industry \u2013 so its rising-tide effect definitely lifts all boats\u2026 although I wonder if other companies would be comfortable using Apple\u2019s Carbon Neutral logo or its evaluation system!<\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-453320\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/09\/auto-draft\/apple_carbon_neutral_3.jpg\" alt=\"\" width=\"1280\" height=\"853\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2023\/09\/13\/apples-carbon-neutral-mission-explained-the-tech-giants-ambitious-plan-for-the-planet\/\" data-jpibfi-post-title=\"Apple\u2019s \u2018Carbon Neutral\u2019 Mission Explained: The Tech Giant\u2019s Ambitious Plan for the Planet\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/09\/auto-draft\/apple_carbon_neutral_3.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-453320\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/09\/auto-draft\/apple_carbon_neutral_3.jpg\" alt width=\"1280\" height=\"853\" data-jpibfi-post-excerpt data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2023\/09\/13\/apples-carbon-neutral-mission-explained-the-tech-giants-ambitious-plan-for-the-planet\/\" data-jpibfi-post-title=\"Apple\u2019s \u2018Carbon Neutral\u2019 Mission Explained: The Tech Giant\u2019s Ambitious Plan for the Planet\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/09\/auto-draft\/apple_carbon_neutral_3.jpg\"><\/p>\n<div class=\"swp-content-locator\"><\/div>\n<div class=\"code-block code-block-5\" style=\"margin: 8px 0; clear: both;\">\n<amp-ad width=\"100vw\" height=\"320\" type=\"adsense\" data-ad-client=\"ca-pub-0648786275385337\" data-ad-slot=\"9466393889\" data-auto-format=\"rspv\" data-full-width><\/p>\n<div overflow><\/div>\n<p><\/amp-ad><\/div>\n<\/div>\n<p><span class=\"vcard author\"><br \/>\n<span>By<\/span><\/p>\n<p><span>Sarang Sheth<\/span><\/p>\n<p><\/span><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.yankodesign.com\/2023\/09\/13\/apples-carbon-neutral-mission-explained-the-tech-giants-ambitious-plan-for-the-planet\/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=apples-carbon-neutral-mission-explained-the-tech-giants-ambitious-plan-for-the-planet\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last night\u2019s 80-minute keynote saw the launch of four new Apple products \u2013 the Watch Series 9, Watch Ultra 2, iPhone 15, and iPhone 15 Pro\u2026 but arguably the biggest focus of the event wasn\u2019t on a product \u2013 It was on an initiative. Apple spent well over 20 minutes talking about its commitment to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":591084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.yankodesign.com\/images\/design_news\/2023\/09\/auto-draft\/apple_carbon_neutral_1.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[5029,145770],"class_list":["post-591083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-apple","tag-carbon-neutral"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/591083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=591083"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/591083\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/591084"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=591083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=591083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=591083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}