{"id":591610,"date":"2023-09-11T16:55:54","date_gmt":"2023-09-11T13:55:54","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-momentum-ventures-is-reshaping-canadas-tourism-industry\/"},"modified":"2023-09-11T16:55:54","modified_gmt":"2023-09-11T13:55:54","slug":"how-momentum-ventures-is-reshaping-canadas-tourism-industry","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-momentum-ventures-is-reshaping-canadas-tourism-industry\/","title":{"rendered":"#How Momentum Ventures Is Reshaping Canada\u2019s Tourism Industry"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a34d57a1f563\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a34d57a1f563\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-momentum-ventures-is-reshaping-canadas-tourism-industry\/#Automation_to_the_rescue\" >Automation to the rescue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-momentum-ventures-is-reshaping-canadas-tourism-industry\/#Federal_tourism_strategy_provides_support\" >Federal tourism strategy provides support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-momentum-ventures-is-reshaping-canadas-tourism-industry\/#Making_travel_fun_again\" >Making travel fun again<\/a><\/li><\/ul><\/nav><\/div>\n<div>\nThe Canadian company demonstrates how <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> and quick thinking have been critical to recovery\n<\/div>\n<div>\n<strong>Created for <\/strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/sr.studiostack.com\/c\/link?l=1370599&amp;s=1370491\"><img decoding=\"async\" data-sizes=\"auto\" style=\"display: inline-block; width: 115px;\" src=\"https:\/\/macleans.ca\/wp-content\/uploads\/2023\/09\/logo-momentum-ventures_720-e1694184545213.jpg\" alt=\"\u201cMomentum\"\/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The pandemic created uncharted territory for everyone, not least of all Canada\u2019s tourism industry. Now the industry is on its way to recovering, and much of its resilience is built on innovation and dedicated customer service. One business helping the industry\u2019s recovery is <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/sr.studiostack.com\/c\/link?l=1370499&amp;s=1370491\">Momentum Ventures<\/a>, <\/span><span style=\"font-weight: 400;\">a Canadian holding company that oversees a portfolio of subsidiaries operating in the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> industry, such as <\/span><span style=\"font-weight: 400;\">successful startups FlightHub, a leading Canadian online travel agency (OTA), and JustFly, the fourth largest OTA in the U.S.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWith the sudden emergence of global travel restrictions and the ensuing uncertainty, our companies experienced a significant impact,\u201d says Matt Keezer, CEO of Momentum Ventures. \u201cTravel bookings plummeted as travellers faced uncertainties and concerns about safety, resulting in a substantial decline in revenue. The situation demanded swift adaptation to the new reality, as our subsidiaries navigated the complexities of the evolving travel landscape. Despite these challenges, our commitment to innovation and resilience fueled our response to ensure our companies were equipped to weather the storm and emerge stronger on the other side.\u201d<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Automation_to_the_rescue\"><\/span>Automation to the rescue<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Effective decision-making and swift development and implementation of new technology were needed to confront the highly demanding situation. On the day that widespread border closures were issued, Momentum Venture\u2019s OTAs had <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roximately 250,000 passengers with bookings for upcoming trips. \u201cIn stark contrast to the typical volume of around 5,000 calls per day, our subsidiaries found themselves inundated with an exceptional 70,000 calls daily,\u201d Keezer recalls. To compound the problem, a significant number of JustFly and FlightHub\u2019s call centre staff were under isolation orders, resulting in less than half of its workforce being available for an extended duration. \u201cDespite these substantial challenges, we expedited the implementation of automation for various processes, enabling customers to efficiently initiate requests for refunds, credits or changes to their itineraries,\u201d he says. \u201cThe dedicated development team demonstrated commendable dedication, working incessantly for weeks on end to bring these crucial enhancements to life.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By doing so, Momentum and its subsidiaries have been able to negotiate the recovery with grace under pressure. Momentum\u2019s proven growth-driven philosophy now supports its OTAs<\/span><span style=\"font-weight: 400;\"> to reignite the travel economy and workforce. \u201c<\/span><span style=\"font-weight: 400;\">The recovery journey has been marked by resilience and adaptability,\u201d affirms Keezer, who is a well-established, Montreal-based entrepreneur. \u201cAs travel restrictions gradually eased and vaccination efforts gained momentum, we began to witness a positive shift in the industry. While the recovery is ongoing, we remain cautiously optimistic about the industry\u2019s trajectory moving forward.\u201d<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Federal_tourism_strategy_provides_support\"><\/span>Federal tourism strategy provides support<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The federal government\u2019s Canada 365 tourism growth strategy is key to improving the country\u2019s infrastructure and modernizing the travel experience. The visitor economy is one of Canada\u2019s top service exports. Global projections point to continued solid growth; in fact, the forecast from the World Travel and Tourism Council indicates that tourism\u2019s contribution to Canada\u2019s GDP could double by 2033. This potential worldwide growth represents a tremendous opportunity, especially as no other sector has an economic impact that reaches every region in the country.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe inspire travellers to explore Canada\u2019s beauty and cultural richness, in line with the spirit of the Canada 365 initiative,\u201d affirms Keezer.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Making_travel_fun_again\"><\/span>Making travel fun again<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T<\/span><span style=\"font-weight: 400;\">ravel fosters personal growth and meaningful connections. \u201cOur focus is to facilitate transformative experiences that align with these aspirations,\u201d Keezer adds. \u201cBy blending technology, safety measures and personalized service, we\u2019re enabling travellers to embark on journeys that rekindle the joy of discovery and create lasting memories.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through its commitment to prioritizing the customer, operational excellence and collaborative teamwork, Momentum\u2019s OTAs continue to succeed in the ever-changing travel landscape. \u201cWe strive to correctly identify what matters most to our customers and then we work hard to continually improve our products and services to make our customers happy. Additionally, our investment in technology has enabled us to streamline the booking process and enhance communication with travellers. Lastly, our adaptability and resilience in the face of challenges, coupled with the dedication of our skilled teams, have been instrumental in driving our companies\u2019 success in the dynamic and ever-evolving travel industry.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more, visit <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/sr.studiostack.com\/c\/link?l=1370497&amp;s=1370491\">mventures.ca<\/a>.<\/span><\/p>\n<\/div>\n<p><script async defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/macleans.ca\/sponsored\/momentum-ventures-canada-tourism\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Canadian company demonstrates how technology and quick thinking have been critical to recovery Created for The pandemic created uncharted territory for everyone, not least of all Canada\u2019s tourism industry. Now the industry is on its way to recovering, and much of its resilience is built on innovation and dedicated customer service. One business helping&#8230;<\/p>\n","protected":false},"author":1,"featured_media":591611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/macleans.ca\/wp-content\/uploads\/2023\/09\/Macleans_Hero-Image.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-591610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/591610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=591610"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/591610\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/591611"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=591610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=591610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=591610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}