{"id":594167,"date":"2023-10-13T16:00:00","date_gmt":"2023-10-13T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/antoci-family-interview-the-hollywood-reporter\/"},"modified":"2023-10-13T16:00:00","modified_gmt":"2023-10-13T13:00:00","slug":"antoci-family-interview-the-hollywood-reporter","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/antoci-family-interview-the-hollywood-reporter\/","title":{"rendered":"#Antoci Family Interview \u2013 The Hollywood Reporter"},"content":{"rendered":"
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\n Maybe it was in 2014, when its second location opened in the Kardashian-rich foothills of Calabasas.<\/p>\n

\n Or was it 2018, when Kanye West tweeted about \u201cErewhon drip,\u201d sending legions of Yeezy wearers on a mad scramble for (then-bootleg-only) merch? How about the summer of 2022, when TikTok caught on to its Hailey Bieber smoothies ($18 and fortified with things like \u201cvital proteins vanilla collagen\u201d and \u201chyaluronic acid\u201d), unleashing an avalanche of #Erewhon-tagged content to the tune of 450 million views?<\/p>\n

\n It\u2019s up for debate what the true tipping-point moment was that transformed Erewhon from just another L.A. health food market into a money-minting retail phenomenon. But there can be no arguing that the wildly popular chain with the strange name \u2014 pronounced \u201cair Juan,\u201d an anagram of \u201cnowhere\u201d \u2014 is doing something right.\u00a0<\/p>\n

\n At its 10th and newest location, a flagship store in Pasadena that opened Sept.\u00a013, sales have been so robust that 40 employees needed to be added to the 140 already hired. Erewhon\u2019s stores \u2014 all of them located in affluent neighborhoods within Los Angeles County \u2014 are averaging weekly sales of $1,800 per square foot, bringing in about $1 million in sales per store each week. By comparison, a well-trafficked Whole Foods \u2014 which many feel has seen a dip in quality and cachet since Amazon acquired it in 2017 \u2014 earns about the same in a much larger retail space.<\/p>\n

\n For those living outside L.A. \u2014 or without access to the internet \u2014 what is Erewhon, exactly? For starters, it\u2019s a sleek, inviting space (the stores are designed by Belgian architect Humberto Nobrega) for stocking up on trendy supplements like sea moss and lion\u2019s mane mushroom; cult hot bar offerings (the organic buffalo cauliflower is a best-seller at $19 a pound); smoothies ($12 to $22, based on ingredients and celebrity endorsements); pristine, non-genetically modified produce and healthy snack foods with words like \u201cheavenly,\u201d \u201cgood\u201d and \u201csimple\u201d in their names.<\/p>\n

\n But it also has become Hollywood\u2019s trendiest accessible gathering spot, where, free of velvet ropes and bouncers, the fit and famous gather to sip, munch and flirt right alongside the tourists \u2014 groupies, really \u2014 who arrive directly from LAX to pose for selfies with smoothies in hand.\u00a0<\/p>\n

\n \u201cIt\u2019s the quintessential L.A. experience once provided by fashion boutique Fred Segal,\u201d explains L.A. artist Alex Israel, an Erewhon zealot who visits the store every single day. \u201cIn the \u201990s, teenagers like me used to save up our money to buy anything we could at Fred Segal. We\u2019d just want to be there: studying the brands, the music and the other shoppers\u2019 outfits, cars and attitudes. And now Erewhon is on the top of that list, giving the dayglow L.A. fantasy to all who visit, every day of the week.\u201d (Israel teases a \u201cspecial project\u201d involving Erewhon coming in 2024.)<\/p>\n

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\"Before<\/div>\n<\/p><\/div>

Before any product makes it onto store shelves, it\u2019s assessed by Josephine Antoci, who manages the company\u2019s entire food program, including its hot bar dishes.<\/span><\/p>\n

Photographed by Maggie Shannon<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n The Hollywood A-list can\u2019t seem to get enough of Erewhon: Andrew Garfield, Dakota Johnson, Miley Cyrus, A$AP Rocky, Jake Gyllenhaal and Lily-Rose Depp have all been spotted there. And they only continue to flock: In the year since Bieber\u2019s smoothie went viral, hundreds of celebrities and influencers \u2014 of wildly varying celebrity and influence \u2014 have tried to get their names on their own tonic bar concoctions. Only a handful have succeeded. You\u2019re either a Bella Hadid, or you ain\u2019t.<\/p>\n

\n It goes on: Erewhon is online retail. It\u2019s streetwear drops. It\u2019s Coachella activations. Some fanatics, like Israel, insist it\u2019s a way of life. It\u2019s also a viral marketing juggernaut yet manages to be so with virtually no in-house marketing team and zero advertising budget.\u00a0<\/p>\n

\n But just who is behind this health and wellness monster? That was the question I posed to myself as I pensively munched on a slice of organic pepperoni pizza ($7, one of Erewhon\u2019s more affordable menu items) at the Silver Lake outpost, which opened amid the COVID-19 pandemic in September 2020.\u00a0<\/p>\n

\n The answer surprised me. It was not, in fact, the brainchild of some bone broth-sipping, immortality-obsessed Doctor Frankenstein. Nor was it cynically birthed in a corporate boardroom after several rounds of Goop-funded focus-group testing.<\/p>\n

\n It came from the Antocis \u2014 just a sweet, all-American, extremely rich family from Brentwood. But don\u2019t let the wholesome exterior fool you. The Erewhon empire was not built by luck or by accident, and the Antocis, canny entrepreneurs that they are, have in the span of a decade joined the ranks of the world\u2019s most influential wellness tycoons. They are the Murdochs of macrobiotics \u2014 replete with two sons and a daughter eager to join the family business (in fact, one already has). And wherever they take Erewhon next, you can be sure the world will be watching.<\/p>\n

\n ***<\/p>\n

\n \u201cThe first thing that people say about Erewhon is that it\u2019s really expensive and full of celebrities,\u201d says Josephine Antoci, the publicity-shy half of the married couple that envisioned Erewhon. \u201cBut it\u2019s more than that. We didn\u2019t build our business by being the most expensive or catering to celebrities. It grew very organically, which is nice.\u201d Her son Alec Antoci, who oversees Erewhon\u2019s fashion collaborations, interjects, \u201cNo pun intended.\u201d<\/p>\n

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\"Alec<\/div>\n<\/p><\/div>

Alec Antoci<\/span><\/p>\n

Photographed by Maggie Shannon<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n The Antocis \u2014 dad Tony, 55, mom Josephine, 56, eldest child, Alec, 25, and their youngest, 21-year-old Maddy, enrolled in a real estate program at USC (a middle child, Austin, 23, isn\u2019t fond of the spotlight) \u2014 are seated in the garden terrace outside the Pasadena location. The space is designed to be welcoming \u2014 with misters, heaters and a cedar trellis that moves according to sunlight \u2014 and is packed with shoppers, seemingly overjoyed to have somewhere to hang that isn\u2019t a Starbucks.\u00a0<\/p>\n

\n It\u2019s a Thursday, and the lunch rush is gathering steam. Inside the store, a pristine temple to healthy living \u2014 even the bathrooms are beautiful \u2014 a line 20-deep has already formed at the smoothie bar. A tourist couple in their 50s snap selfies in an aisle lined with bags of Irish moss and cacao powder. A girl, about 12, tugs at her mother\u2019s sleeve: \u201cLook, Mom: Hailey Bieber!\u201d I spin around: It\u2019s not actually Hailey Bieber, but rather Bieber\u2019s name on the tonic bar menu, which prominently features her Strawberry Glaze Smoothie.<\/p>\n

\n All this impressiveness descended from extremely humble beginnings. Erewhon was founded in 1966 in a tiny 10-by-14-foot basement in Boston by Aveline and Michio Kushi, pioneers of the modern health food movement, who then opened their first West Coast store on Beverly Boulevard in 1969. But this Erewhon \u2014 the one famous the world over \u2014 actually began in 1986 in a Chinese restaurant in Beverly Hills called Chang\u2019s Kitchen.\u00a0<\/p>\n

\n That\u2019s where Tony, then 17, and Josephine, 18, met \u2014 Josephine helping the kitchen staff, Tony taking phone orders for delivery. Josephine had just emigrated from Taiwan and was living with relatives while enrolled at Santa Monica College. Tony, the grandson of Sicilian immigrants, grew up the middle of three boys in Pasadena. \u201cMy grandfather and his four brothers landed here in the 1950s,\u201d he says. \u201cThey operated a liquor store called Vito\u2019s Liquor Store on Valley Boulevard for many years, which my dad ended up then buying from his father.\u201d His father parlayed that into other successful businesses, importing everything from Maine lobsters to German car parts. But he died when Tony was just 15. \u201cHe left us at such a young age,\u201d Tony says. \u201cAfter that, it was my mom who encouraged us to work hard.\u201d At 21, Tony lost his mother, too. \u201cThat\u2019s what I lived with every day,\u201d he says. \u201cIt\u2019s a hard time.\u201d<\/p>\n

\n At that point, Josephine had been in his life for three years. They married in 1993. Before her death, Tony\u2019s mother taught Josephine how to cook all the Italian dishes her son loved. Josephine was a natural. \u201cMy mother is the best cook in the world,\u201d says Alec. \u201cI\u2019ll drop anything and head home if she says she\u2019s making dinner.\u201d (The three Antoci children still live at home. \u201cIt\u2019s a hard place to leave,\u201d says Maddy.) Josephine manages the entire food program at Erewhon, creating and overseeing all the hot bar dishes and assessing every product desperately trying to make it onto store shelves. \u201cYou don\u2019t really have to read the ingredients,\u201d she says. \u201cWe do all that for you.\u201d Of course, it also has to taste good. All that at-home market testing has taken its toll. \u201cI just lost 40 pounds,\u201d says Alec, who credits intermittent fasting. \u201cI had gotten up to 200 pounds and was starting to look thick.\u201d<\/p>\n

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\"The<\/div>\n<\/p><\/div>

The Sept.\u00a013 opening of Erewhon\u2019s Pasadena store<\/span><\/p>\n

Sarah Reingewirtz\/Media<\/a>News<\/a> Group\/Los Angeles Daily News\/Getty Images<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n Tony started his first business with his older brother Vito in 1990. (Vito serves as the company\u2019s marketing gatekeeper, overseeing smoothie collaborations.) They distributed private-label mineral water to high-end restaurants on the Westside. The timing was good: Perrier, the only player in the bottled water space at the time, had recalled all of its products over a benzene contamination. Eventually the business grew to selling bar supplies like cherries and olives. Josephine soon joined the brothers and became their one-woman sales force.<\/p>\n

\n \u201cShe went to an Italian restaurant one day, and the guy goes, \u2018Can I buy some cheese from you?\u2019\u202f\u201d Tony says.<\/p>\n

\n \u201cParmigiano-Reggiano,\u201d she notes.\u00a0<\/p>\n

\n \u00a0\u201cI go, \u2018Take the order. We\u2019ll figure it out,\u2019\u202f\u201d he continues. \u201cThat put us in the food business. Before you know it, we were selling $90 million a year of food to restaurants, primarily on the Westside.\u201d In 2009, the Antocis were made an offer by Sysco, the $60\u00a0billion-a-year food distribution giant, to purchase their company, Superior Anhausner Foods. \u201cIt was a lot of money,\u201d Tony says, declining to disclose the exact amount. \u201cIt was enough money that I never needed to work again. The kids never needed to work again. And I was just like, \u2018OK. I worked my ass off for 17 years. I\u2019m going to retire.\u2019\u202f\u201d Six months into retirement, he found himself going out of his mind with boredom.<\/p>\n

\n \u201cI\u2019d come home from school and ask him, \u2018What do you do?\u2019\u202f\u201d recalls Alec, 12 at the time.<\/p>\n

\n It was March 2009, amid the global economic crisis. But the Antocis had no money in stocks, and, flush with cash from the Sysco sale, Tony set about finding a new company to buy \u2014 if for no other reason than to stave off the boredom.\u00a0<\/p>\n

\n The entertainment business was never in the cards. \u201cI knew nothing about film and TV,\u201d Tony says. \u201cI don\u2019t think I\u2019ve watched 20 movies<\/a> in my whole lifetime.\u201d And while celebrities may now be synonymous with Erewhon, they\u2019ve never proved alluring to Tony \u201cbecause I didn\u2019t know anybody,\u201d he says. \u201cApart from Tom Hanks, because growing up, people would always say, \u2018You look just like Tom Hanks.\u2019\u202f\u201d (It\u2019s true. He kind of does.)<\/p>\n

\n One day, he ran into a former competitor who had moved into natural foods and was raving about its potential. Then another guy he barely knew called him out of the blue and proposed a new venture: \u201cHe goes, \u2018Buy a bus and go to underserved communities. Make it Whole Foods on a bus,\u2019\u202f\u201d Tony recalls. \u201cI thought to myself, \u2018This is the second guy telling me I should get into the natural foods business. Maybe there\u2019s something here?\u2019\u202f\u201d<\/p>\n

\n Tony started to pursue the bus idea. \u201cI drove a bus around and thought it was pretty cool,\u201d he says. \u201cI always wanted to drive a bus.\u201d But he realized that stocking the buses would require a warehouse filled with health food supplies. In other words, a grocery store. His associate brought Tony to a little market on Pico Boulevard. \u201cIt wasn\u2019t right. So I said, \u2018You want to see a real market? Let me show you a real market.\u2019 And I brought him to Erewhon.\u201d\u00a0<\/p>\n

\n In truth, Tony had never stepped foot inside that Erewhon, which had occupied the same musty space at 7660 Beverly Blvd. since 1991. \u201cSo we head over there, and I go, \u2018This is a real market and these guys know what they\u2019re doing,\u2019\u202f\u201d he says. \u201cLittle did I know, they didn\u2019t know what they were doing.\u201d That Erewhon, populated by naturalist oddballs, is virtually unrecognizable from what the store is now.\u00a0<\/p>\n

\n \u201cThe hot bar looked like jail food,\u201d Josephine recalls.<\/p>\n

\n \u201cIt smelled,\u201d adds Alec. \u201cI walked in and was so mad. I was like, \u2018I want Fruity Pebbles!\u2019 They only had granola and healthy stuff.\u201d<\/p>\n

\n Undeterred, Tony made an impulse decision to purchase the original Erewhon, right then and there. He knocked on the manager\u2019s office door until he was granted an audience with its then owner, Libby DeSilva, a hairdresser who\u2019d inherited the operation from her husband, Tom DeSilva, who bought the store out of bankruptcy in 1979.\u00a0<\/p>\n

\n \u201cShe was running the business for eight years on a pipe dream,\u201d Tony says. \u201cNot to say anything negative about hairdressers, but a hairdresser does not understand the retail grocery business.\u201d Six months later \u2014 the deal closed April 1, 2011 \u2014 the Antocis owned Erewhon. When they took ownership of it, it was averaging weekly sales of $180,000. \u201cToday, our store average is $900,000,\u201d Tony says. \u201cBut don\u2019t write that down.\u201d<\/p>\n

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\"Though<\/div>\n<\/p><\/div>

Though actors like Lily Collins (far left) and Andrew Garfield have become synonymous with Erewhon, patriarch Tony says he hasn\u2019t \u201cwatched 20 movies in my lifetime.\u201d <\/span><\/p>\n

Bauer-Griffin\/GC Images; 4CRNS, WCP\/BACKGRID<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n ***<\/p>\n

\n For better or worse, the COVID-19 pandemic accidentally produced the world\u2019s first celebrity smoothie. \u201cCelebrity\u201d might be a stretch \u2014 it was the brainchild of a popular TikToker named Tinx. \u201cI moved to L.A. in 2019 and found Erewhon to be a happ<\/a>y place,\u201d says Tinx, who has amassed 1.5\u00a0million followers addicted to her funny takes on popular culture and dating advice. \u201cI would get a juice or some of the amazing hot bar food, and I would sit there and I would people-watch.\u201d Because it was deemed an essential service, Erewhon continued to operate throughout the pandemic, its stores becoming one of the few socially acceptable gathering spots. \u201cGoing to Erewhon once a week was the biggest treat because it was the only human interaction I was getting,\u201d Tinx says. \u201cI have a very emotional bond with this store.\u201d In February 2021, Vito asked Tinx whether there was anything they could do for her to thank her for all her TikTok content, which he noticed had been driving sales. \u201cI said, \u2018I know this is really weird, but I would love to have a secret menu item [named after me].\u2019\u202f\u201d And thus the celebrity smoothie was born.<\/p>\n

\n Back then, the cups didn\u2019t have the familiar Erewhon logo printed on them. (Look closely and you\u2019ll notice a hidden leaf in the R.) But smoothie innovations soon followed. Influencer Marianna Hewitt, working with Jason Widener, who runs the company\u2019s tonic bar program, devised a smoothie that would pop on social media. \u201cI loved their smoothies, but they aren\u2019t always the most beautiful things,\u201d Hewitt says. \u201cI thought, \u2018Why don\u2019t we make it not only delicious and healthy, but something really shareable and beautiful?\u2019\u202f\u201d The result, Marianna\u2019s Coconut Cloud Smoothie ($17), came in a swirling array of blues \u2014 that\u2019s spirulina \u2014 and blew up when it launched in March 2022. Not long after, Bieber herself reached out to design a smoothie, which became the biggest seller ever. Erewhon still sells 12,000 a week (that\u2019s $864,000 a month in Hailey Bieber smoothie sales alone).<\/p>\n

\n \u201cEveryone wants it,\u201d says Alec of the smoothie collaborations. \u201cIt\u2019s like a check mark on Instagram now. It verifies the person as a mega-influencer, in a way.\u201d The influencers get a $1 royalty per smoothie that they are encouraged to donate to charity. Erewhon throws another $2 per smoothie to the cause. The company also donates any unsold prepared foods at the end of each day to the Midnight Mission on Skid Row.\u00a0<\/p>\n

\n Those expensive smoothies, it turns out, are better marketing tools than profit earners: Most of the cost goes toward the pricey mix-ins and manual labor. (Anyone who\u2019s observed an Erewhon tonic bar at rush hour knows how it can feel like a smoothie sweatshop; employees are paid anywhere from $18 to $30 an hour.) A trade secret: The smoothies are made in special industrial blenders that can mix six at a time. Each blender costs $2,000.<\/p>\n

\n The next frontier \u2014 one that Erewhon so far has navigated sparingly and successfully \u2014 is in fashion and product collaborations. The latest, brokered by Studio Peripheria and overseen by Alec, paired Erewhon with Cactus Plant Flea Market, the secrecy-enshrouded streetwear label that specializes in primary colors and Muppets-like visuals. That collaboration, which included a capsule collection and a $22 rainbow-swirl smoothie in special printed cups, was so popular, it crashed the company website. In stores, they sold 20,000 smoothies in one week.\u00a0<\/p>\n

\n \u201cThere\u2019s different ways to do this whole influencer thing,\u201d says Alec. \u201cWe\u2019re a marketing machine right now, and people and brands know that. The top of the top \u2014 think of the top five brands in the world \u2014 they all want to do something with us. I\u2019m in a position where I\u2019ve got to really pull the right levers.\u201d The next lever: a partnership in December with a luxury brand. \u201cWe need people to understand that we\u2019re not just a grocery store. It\u2019s something you buy into,\u201d he says of the Erewhon brand.<\/p>\n

\n To his dad, however, the markets are the<\/em> thing. Tony was highly strategic in choosing their locations, zeroing in on L.A.\u2019s most high-income areas, and he has expanded the company at a clip, opening six of the stores in just the past four years: Pacific Palisades, Silver Lake, Culver City, Studio City, Beverly Hills and now the Pasadena mother ship.\u00a0<\/p>\n

\n Each store has its own vibe, says Alec: \u201cBeverly Hills is kind of touristy, Venice is beachy, Palisades is families, Silver Lake more edgy.\u201d How edgy? A 2022 viral photo captured a dominatrix leading her slave \u2014 in a leather dog mask and on all fours \u2014 through the store by a leash. The couple was asked to leave.<\/p>\n

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\"Says<\/div>\n<\/p><\/div>

Says artist (and Erewhon fanatic) Alex\u202fIsrael: \u201cIt\u2019s\u202fthe quintessential L.A. experience\u201d \u2014 and one whose celebrated smoothies vary in price, based on ingredients and celebrity endorsements.<\/span><\/p>\n

Photographed by Maggie Shannon<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n Tony shrugs off criticisms that the company caters only to the affluent to the exclusion of the 99\u00a0percent. \u201cIt doesn\u2019t bother me because it is true,\u201d he says. \u201cWe are catering to the affluent. But only because the raw ingredients cost so much more that unfortunately it puts certain demographics out of reach. But we shouldn\u2019t be shamed for that. Why should someone not be able to eat organically because it\u2019s not for the masses?\u201d<\/p>\n

\n But Erewhon turns no one away, and if you have $7 for a pizza slice \u2014 or even $18 to splurge on a smoothie \u2014 the lifestyle is anyone\u2019s for the taking, if for only a little while. Says Israel, \u201cErewhon\u2019s significance in the culture reflects both a millennial and Gen Z shift in spending, from material goods toward experience, and a shift in desire, from designer clothes toward designer bodies.\u201d<\/p>\n

\n Maybe that\u2019s why the profits keep rising. During the pandemic, Erewhon sales increased 30\u00a0percent, according to Tony. They\u2019ve increased another 30 since then. \u201cThat\u2019s because of store growth,\u201d Tony says. \u201cOur same-store sales are up 18\u00a0percent year-over-year.\u201d As for further expansion, his targets keep moving: \u201cWhen I had the one store, I kept saying my goal is five. And when I got the five, I said, \u2018My goal\u2019s 10.\u2019 I\u2019m now at 10. I believe my goal is 20, but every time I get to that number, I\u2019m doubling it.\u201d\u00a0<\/p>\n

\n There has been noise, much of it driven by wishful thinking, about an upcoming New York location. It\u2019s not happening \u2014 at least not yet. The company just invested $30\u00a0million in a 100,000-square-foot, state-of-the-art processing facility in downtown L.A. Referred to internally as the commissary, it\u2019s where all the soups, juices, sandwiches and prepared foods will be made fresh each day. And the Antocis want to maximize their\u00a0investment.<\/p>\n

\n Says Tony, \u201cBecause we\u2019re building such a big facility, we\u2019re thinking maybe Arizona or Las Vegas. This commissary kitchen is a huge development. And so I have to make sure that I\u2019m pushing enough business in there \u2014 or it\u2019s not going to really pay for itself. A store in New York won\u2019t do anything for this commissary.\u201d<\/p>\n

\n \u201cWould you ever consider selling?\u201d I ask.<\/p>\n

\n \u201cNot today. \u2018Never\u2019 is a strong word. There\u2019s a tremendous amount of value in this business. But can this guy handle it?\u201d he asks, gesturing toward his eldest son. \u201cMaybe he can. We\u2019ll see. And he\u2019s got two other siblings \u2014 why him? Just because he\u2019s the oldest? Why not the middle? Why not the youngest? It\u2019s going to be a bit of a tug-of-war. And as long as I\u2019m around, I\u2019m going to be driving from the back seat.\u201d<\/p>\n

\n \u201cThis really is Succession<\/em>,\u201d I note.<\/p>\n

\n \u201cIt\u2019s hard love,\u201d Tony says. \u201cHe\u2019s got to prove it. And that\u2019s not an easy thing.\u201d\u00a0<\/p>\n

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\"You<\/div>\n<\/p><\/div>

\u201cYou don\u2019t really have to read the ingredients,\u201d says Josephine Antoci. \u201cWe do all that for you.\u201d<\/span><\/p>\n

Photographed by Maggie Shannon<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n This story first appeared in the Oct. 11 issue of The Hollywood Reporter magazine. Click here to subscribe<\/a><\/em>.<\/p>\n<\/p><\/div>\n

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Maybe it was in 2014, when its second location opened in the Kardashian-rich foothills of Calabasas. Or was it 2018, when Kanye West tweeted about \u201cErewhon drip,\u201d sending legions of Yeezy wearers on a mad scramble for (then-bootleg-only) merch? How about the summer of 2022, when TikTok caught on to its Hailey Bieber smoothies ($18…<\/p>\n","protected":false},"author":1,"featured_media":594168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/10\/09.2023_HollywoodReporter_Erewhon8445-H-2023.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[72095,146398,135687],"class_list":["post-594167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-dining","tag-erewhon","tag-food-and-restaurants"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/594167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=594167"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/594167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/594168"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=594167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=594167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=594167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}