{"id":594844,"date":"2023-10-19T01:45:19","date_gmt":"2023-10-18T22:45:19","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/netflixs-ted-sarandos-more-streaming-data-transparency-is-coming\/"},"modified":"2023-10-19T01:45:19","modified_gmt":"2023-10-18T22:45:19","slug":"netflixs-ted-sarandos-more-streaming-data-transparency-is-coming","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/netflixs-ted-sarandos-more-streaming-data-transparency-is-coming\/","title":{"rendered":"#Netflix\u2019s Ted Sarandos: More Streaming Data Transparency Is Coming"},"content":{"rendered":"
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\n After years of keeping viewing data under lock and key, streamers have become a little more open about sharing numbers publicly in the past two years. Netflix\u2018s Ted Sarandos says he expects that trend to continue \u2014\u00a0and also defended the earlier practice as a part of a \u201cpromise\u201d to the company\u2019s creative partners.<\/p>\n

\n \u201cWe\u2019re heading toward a world where streaming data will be more available,\u201d the Netflix co-CEO said during the company\u2019s third quarter earnings call on Wednesday. \u201cIt will be much more transparent.\u201d<\/p>\n

\n Though most viewing data on streaming series<\/a> and movies is still unavailable, Netflix releases weekly top 10 lists of its best performing series and movies. Nielsen has been putting out U.S. top 10 lists for three years, and Disney+ has recently begun touting some of its successes as well. <\/p>\n

\n The Writers Guild of America\u2019s recently won contract also enshrines some data transparency into its agreement, using the increasingly standard definition of a \u201cview\u201d (total hours viewed divided by the running time of a movie or season of of a series) to help determine a new success-based residual. Data transparency also remains a sticking point between media<\/a> companies and striking actors, with SAG-AFTRA asking for a form of revenue sharing. <\/p>\n

\n Sarandos also defended Netflix\u2019s earlier reluctance to share viewing data, saying the company believed in the early days that its data was \u201capp<\/a>les and oranges\u201d compared to traditional TV ratings. Netflix at the time didn\u2019t sell ads against its programming, and Nielsen ratings are built to measure people who see commercials. <\/p>\n

\n He also said, however, that Netflix made a \u201cpromise to creators\u201d in keeping viewing data from public view. \u201cAt the time we started creating original programming, our creators felt like they were pretty trapped in this kind of overnight ratings world and weekend box office world defining their success and failures,\u201d Sarandos said. \u201cSo part of this was the relationship with talent, not just the business aspects of it. And I do think that, over time, people are much more interested in this.\u201d (Netflix also has an ad business now and needs to demonstrate return on investment for buyers.)<\/p>\n

\n \u201cI think we\u2019ve been leading the charge\u201d on transparency, Sarandos added. \u201cI expect it will be more and more transparent.\u201d<\/p>\n<\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

After years of keeping viewing data under lock and key, streamers have become a little more open about sharing numbers publicly in the past two years. Netflix\u2018s Ted Sarandos says he expects that trend to continue \u2014\u00a0and also defended the earlier practice as a part of a \u201cpromise\u201d to the company\u2019s creative partners. \u201cWe\u2019re heading…<\/p>\n","protected":false},"author":1,"featured_media":594845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/10\/Ted-Sarandos-Academy-Awards-Arrivals-GettyImages-1473065923-H-2023.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[1377,70801,26256],"class_list":["post-594844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-netflix","tag-ted-sarandos","tag-tv-ratings"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/594844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=594844"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/594844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/594845"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=594844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=594844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=594844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}