{"id":596230,"date":"2023-11-01T14:30:00","date_gmt":"2023-11-01T11:30:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/italy-returns-to-its-hollywood-on-the-tiber-era\/"},"modified":"2023-11-01T14:30:00","modified_gmt":"2023-11-01T11:30:00","slug":"italy-returns-to-its-hollywood-on-the-tiber-era","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/italy-returns-to-its-hollywood-on-the-tiber-era\/","title":{"rendered":"#Italy Returns to Its \u201cHollywood on the Tiber\u201d Era"},"content":{"rendered":"
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\n Fellini, Visconti, Loren, Heston, Hepburn, Peck, Taylor, Burton \u2026 a dream dinner party of talent graced the grounds of Rome\u2019s renowned Cinecitt\u00e0 film studios during the so-called \u201cHollywood on the Tiber\u201d period \u2014 named after the river that runs through the Italian capital. <\/p>\n

\n From the epic\u00a0Quo Vadis<\/em>\u00a0in 1951 right through to Peter Sellers\u2019\u00a0Pink Panther<\/em>\u00a0in 1963, the city was burning with big film-production energy. Hollywood studios clamored to record runaway English-language projects there, lapp<\/a>ing up the local subsidies, lower costs and unfrozen international funds; peaking with\u00a0Cleopatra<\/em>\u00a0in 1963 \u2014 at that time the most expensive title ever made. And now, thanks to both technological advances and a similar dynamic that created the post-war boom time, the U.S. film world is starting to take very frequent Roman holidays once again.\u00a0<\/p>\n

\n \u201cItaly, in recent years, is experiencing a new renaissance in the movie industry,\u201d says Alessandra Rainaldi, trade commissioner of the Italian Trade Agency\u2019s (ITA) Los Angeles office. \u201cThis is thanks to a stronger strategy to become a film-friendly destination on the global market and a combination of different\u00a0tools.\u201d\u00a0<\/p>\n

\n Perhaps the most major tool remains Cinecitt\u00e0 itself, which, at nearly 100 acres, is still Europe\u2019s largest film studio. It was the brainchild of Benito Mussolini \u2014 he inaugurated it himself in 1937 \u2014 to both generate propaganda and recharge the then-wilting Italian moviemaking scene. It only flourished, however, after 1948, boosted by funds from the United States\u2019 Marshall Plan, created to support pummeled European economies. And now, \u201cCinecitt\u00e0\u2019s legacy [includes] over 3,000 films in its 80-plus-year history,\u201d Rainaldi highlights. \u201cAt least 51 of them have won Academy Awards and became international\u00a0masterpieces.\u201d\u00a0<\/p>\n

\n Fast-forward to 2021 and Cinecitt\u00e0 was awarded a sizable sum for investment from Italy\u2019s wedge of the EU\u2019s post-pandemic recovery fund, announced by Italy\u2019s then-Prime Minister Mario Draghi during a press conference at the studios themselves, with European Commission President Ursula von der Leyen in attendance. Since then, Cinecitt\u00e0 has been home to more than 50 productions. Its CEO, Nicola Maccanico, is reported to have said that occupancy levels have increased from 30\u202fpercent to 80\u202fpercent, and the studio is profitable once more. There are also rumored to be ambitions to add five more soundstages, as well as confirmation of more international partnerships. <\/p>\n

\n The sheer amount of film history also means that there are now hundreds of skilled and experienced professionals based in Italy and fully ready to work behind the scenes for entire production cycles, from shooting to postproduction, distribution to promotion.<\/p>\n

\n \u201cCinecitt\u00e0 is the past, the present and future for the Italian movie industry,\u201d Rainaldi says. \u201cIt can combine its long-standing legacy and the art of contemporary movies to become a new attractive site for international productions, offering both a rich history and infrastructure for film and television production and an established setting for new movies and stories, chosen by directors and producers for films, documentaries, TV series<\/a> and music\u00a0videos.\u201d\u00a0<\/p>\n

\n Recent standout examples include HBO\/Max\u2019s\u00a0The White Lotus,\u00a0<\/em>which brought great visibility to Italian acting talent;\u00a0Finally Dawn\u00a0<\/em>with Lily James, which was shot at Cinecitt\u00e0 and chronicles a young actress\u2019 experience shooting a movie at the studio in its \u201960s heyday; and\u00a0The Little Mermaid<\/em>, which was filmed on Sardinia\u2019s shores, both employing a big local production team and involving the Environmental Office of the region to guarantee biodiversity protection.\u00a0<\/p>\n

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\"Theo<\/div>\n<\/p><\/div>

Theo James and Will Sharpe in \u2018The White Lotus.\u2019<\/span><\/p>\n

Fabio Lovino\/HBO<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n \u201cNow we are very excited for the immigration drama\u00a0Me Captain<\/em>,\u201d or Io Capitano<\/em>, says Rainaldi of the film by Matteo Garrone. \u201cIt won the Silver Lion for best direction at the Venice Film Festival, and we hope it will represent Italy at the Oscars.\u201d\u00a0<\/p>\n

\n Of course, what has further made Cinecitt\u00e0 and Italy increasingly appealing to American filmmakers is its tax incentives. \u201cIt\u2019s one of the most competitive film tax credits in Europe, currently under revision, with significant fiscal benefits for shooting in Italy,\u201d explains Rainaldi. \u201cA 40\u202fpercent tax credit of the eligible cost of the international production, for a maximum of 20\u202fmillion euros ($21\u202fmillion) per year, allocated through an Italian executive producer.\u201d\u00a0<\/p>\n

\n Italy itself also offers a number of diverse landscapes to shoot in, from unique historical and cultural landmarks and architecture to its natural, almost antique-like light.\u00a0<\/p>\n

\n \u201cRegional diversity and specificity are an additional attraction because they provide an inexhaustible source of inspiration and broaden the range of setting opportunities,\u201d says Cristina Priarone, president of IFC Italian Film Commissions. \u201cIt\u2019s a variety that is highly sought-after and appreciated by the American public. All this has both increased the number of productions and lengthened the stay in the territories of productions with larger projects.\u201d\u00a0<\/p>\n

\n Rainaldi puts forward lesser-known areas to shoot in, too. \u201cSouthern Apennines and the region of Calabria offer stunning landscapes with ancient villages and a sense of untouched Italy. Le Marche has a diverse range of landscapes, from hills and vineyards to pristine coastlines. There\u2019s the city of Turin that served as capital of Italy and the entire Piedmont region, which offers an exceptional collection of palaces. The portal Italy for Movies [italyformovies.com] is an excellent tool to explore all our production locations.\u201d\u00a0<\/p>\n

\n Indeed, the film commissions themselves \u2014 nonprofit entities where motion-media<\/a> production crews (including movies, television and commercials) find regional and national support and advice for permits, locations and local services \u2014 have also played a large role in firing up Italy\u2019s international film industry, via coordinated marketing strategies and fostering close, long-term relationships with foreign operators. \u201cItaly is rich in opportunities and ready to\u00a0accogienza\u00a0[welcome] with professionalism, creativity and great skill,\u201d Priarone says.\u00a0<\/p>\n

\n Helping communicate this buzz in the U.S. is the new website italymeetshollywood.com, launched last year by the Italian Trade Agency office in Los Angeles. \u201cThe site is to help us in our double mission: To support the distribution of Italian audiovisual products in the U.S. and attract U.S. productions to Italy, facilitating the connection between American filmmakers \u2014 producers, writers, directors \u2014 with Italian counterparts,\u201d explains Rainaldi. A space where professionals can stay informed and establish such partnerships, the Marketplace section introduces key players from both sides of the Atlantic, while the bimonthly news<\/a>letter includes interviews with prominent figures from the American audiovisual industry, such as Nancy Cotton, executive vp, scripted programming at Epix, and Lionsgate exec Sandra Stern.\u00a0<\/p>\n

\n So what of Italy\u2019s presence at AFM? Will this second coming of Hollywood on the Tiber come closer to actual Hollywood?\u00a0<\/p>\n

\n \u201cThe American Film Market is one of the most efficient marketplaces where production and distribution deals are finalized,\u201d says Rainaldi. \u201cThis is why ITA is bringing a delegation of 11 companies \u2014 distributors, producers and film commissions \u2014 to Los Angeles, providing them with access to the epicenter of the global entertainment industry. AFM serves as a unique platform for our companies to network with key industry\u00a0players.\u201d\u00a0\u00a0<\/p>\n

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\"'Finally<\/div>\n<\/p><\/div>

\u2018Finally Dawn\u2019<\/span><\/p>\n

Eduardo Castaldo<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Fellini, Visconti, Loren, Heston, Hepburn, Peck, Taylor, Burton \u2026 a dream dinner party of talent graced the grounds of Rome\u2019s renowned Cinecitt\u00e0 film studios during the so-called \u201cHollywood on the Tiber\u201d period \u2014 named after the river that runs through the Italian capital. From the epic\u00a0Quo Vadis\u00a0in 1951 right through to Peter Sellers\u2019\u00a0Pink Panther\u00a0in 1963,…<\/p>\n","protected":false},"author":1,"featured_media":596231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/08\/IO-CAPITANO-Actor-Seydou-Sarr-Credits-Greta-De-Lazzaris.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[135019,124783,140155],"class_list":["post-596230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-afm","tag-international","tag-world-lens"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/596230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=596230"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/596230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/596231"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=596230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=596230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=596230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}