{"id":598924,"date":"2023-11-24T17:45:43","date_gmt":"2023-11-24T14:45:43","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/the-beauty-industrys-innovative-shift-to-inclusivity-and-sustainability\/"},"modified":"2023-11-24T17:45:43","modified_gmt":"2023-11-24T14:45:43","slug":"the-beauty-industrys-innovative-shift-to-inclusivity-and-sustainability","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-beauty-industrys-innovative-shift-to-inclusivity-and-sustainability\/","title":{"rendered":"#The beauty industry\u2019s innovative shift to inclusivity and sustainability"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3f585920467\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3f585920467\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/the-beauty-industrys-innovative-shift-to-inclusivity-and-sustainability\/#Celebrating_the_next_generation_of_beauty_services\" >Celebrating the next generation of beauty services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/the-beauty-industrys-innovative-shift-to-inclusivity-and-sustainability\/#The_creative_influence_of_new_technologies\" >The creative influence of new technologies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/the-beauty-industrys-innovative-shift-to-inclusivity-and-sustainability\/#Beauty_that_moves_the_world\" >Beauty that moves the world<\/a><\/li><\/ul><\/nav><\/div>\n<div>\nHow L\u2019Or\u00e9al Canada and the beauty industry as\u00a0a whole are moving toward a more inclusive and\u00a0sustainable future by leveraging <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>\n<\/div>\n<div>\nWhether it\u2019s a bold red lip or a fresh-faced, natural style, our concept of beauty is ever changing. But evolution within the beauty industry is more than just skin deep\u2014and more than ever, leading companies like L\u2019Or\u00e9al Canada are thinking beyond the surface to take an inclusive and forward-thinking <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to the business.<\/p>\n<p>As beauty trends come and go, the real trick is striking a balance between feeling classic and timeless, but also of the moment. For L\u2019Or\u00e9al Canada, marking 65 years of purposeful, empowered beauty is as much about embracing what looks good today as understanding where the world is going tomorrow.<\/p>\n<p>For An Verhulst-Santos, L\u2019Or\u00e9al Canada\u2019s first female CEO, who leads 1,450 employees from over 80 nationalities and a portfolio of nearly 40 iconic global beauty brands, delivering tangible <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> impact means honouring that poignant legacy with an eye to how life is being transformed by new forces every day.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Celebrating_the_next_generation_of_beauty_services\"><\/span>Celebrating the next generation of beauty services<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the key shifts the industry has seen since L\u2019Or\u00e9al Canada was established 65 years ago (starting out as a small hair colour production plant) is that the notion of beauty is no longer top-down, decided by editors and fashion designers and a select group of gatekeepers. Today the looks we love are democratized, brought to the forefront by everyday people via social media.<\/p>\n<p>It\u2019s not about the same beauty for all, but beauty for each, with a quest to satisfy all needs and desires in their infinite diversity. But this democratization of beauty poses new challenges for producers as society embraces not just one ideal but a full spectrum of looks.<\/p>\n<p>Delivering beauty for each and every individual starts with understanding. That\u2019s the mission at the L\u2019Or\u00e9al Canada Business Data Lab, the organization\u2019s first data <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">science<\/a> incubator. Launched in Montreal last year, the lab is relentlessly focused on understanding consumer habits and the diverse, ultra-personalized beauty needs of individuals striving to look and feel their best.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_creative_influence_of_new_technologies\"><\/span>The creative influence of new technologies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Whether it\u2019s asking a virtual voice assistant to help track down an out-of-stock item or the ease with which we can now use our phones to pay for just about anything, tech is disrupting all aspects of life. It only makes sense that forward-thinking beauty includes a focus on how the same innovations\u2014A.I., the cloud\u2014can also make beauty-related experiences more personalized, accessible and tailored to each individual consumer.<\/p>\n<p>Take the metaverse and VR, which allow individuals to step outside their immediate surroundings and engage in new ways. With ModiFace Makeup Virtual Try On, a technology founded at the University of Toronto, L\u2019Or\u00e9al Canada leverages augmented reality and artificial intelligence, allowing consumers to virtually try on makeup and hair colours across the entire brand portfolio.<\/p>\n<p>And, Lanc\u00f4me continues to set the pace of innovation with HAPTA, bringing the science of touch to women everywhere; Unveiled for the first time at the Consumer Electronics Show 2023 in Las Vegas, Nevada (where L\u2019Or\u00e9al Groupe is a nine-time <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/sr.studiostack.com\/c\/link?l=1457134&amp;s=1412842\">Innovation Award honoree and keynote presenter in 2024<\/a>), HAPTA is designed for those with hand-motion disorders, arthritis, Huntington\u2019s disease, and following stroke-related motion challenges.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Beauty_that_moves_the_world\"><\/span>Beauty that moves the world<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Today we know that looking good means feeling good, and that feeling good about beauty means respecting and protecting the natural beauty and resources that surround us. The vast majority of Canadians agree their choices as consumers have an impact on global sustainability and increasingly want to feel good about the brands they choose.<\/p>\n<p>At L\u2019Or\u00e9al Canada, which manufactures and distributes products throughout North America, beauty means sustainability, and the organization has been focused on transforming its business to not only respect the planet\u2019s limits, but to help consumers make choices they can feel good about. For example, many products now receive an environmental and social impact score across the brand\u2019s portfolio on 14 different factors. L\u2019Or\u00e9al Canada also uses 100 per cent renewable energy and has committed to making 100 per cent of plastic packaging from either recycled or bio-based materials by the end of the decade.<\/p>\n<p>It\u2019s beauty that keeps getting better.<\/p>\n<\/div>\n<p><script async defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/macleans.ca\/sponsored\/the-beauty-industry-shift-to-inclusivity-and-sustainability-loreal\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How L\u2019Or\u00e9al Canada and the beauty industry as\u00a0a whole are moving toward a more inclusive and\u00a0sustainable future by leveraging technology Whether it\u2019s a bold red lip or a fresh-faced, natural style, our concept of beauty is ever changing. But evolution within the beauty industry is more than just skin deep\u2014and more than ever, leading companies&#8230;<\/p>\n","protected":false},"author":1,"featured_media":598925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/macleans.ca\/wp-content\/uploads\/2023\/10\/Loreal_feature_MAC.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-598924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/598924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=598924"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/598924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/598925"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=598924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=598924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=598924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}