{"id":600981,"date":"2023-12-12T20:53:15","date_gmt":"2023-12-12T17:53:15","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-some-fragrances-make-us-feel-festive\/"},"modified":"2023-12-12T20:53:15","modified_gmt":"2023-12-12T17:53:15","slug":"why-some-fragrances-make-us-feel-festive","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-some-fragrances-make-us-feel-festive\/","title":{"rendered":"#Why some fragrances make us feel festive"},"content":{"rendered":"
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\n <\/span>
\n CNN<\/span>
\n \u00a0\u2014\u00a0
\n <\/cite><\/p>\n

\n Our sense of smell is so powerful that it can alter our mood, transport us to another place or time, or remind us of a particular memory in a flash.\n <\/p>\n

\n Scent is perhaps never more evocative than during the holiday season, when the air is filled with festive aromas that warm the soul and feed our yearning for nostalgia.\n <\/p>\n

\n Someone who is famed for capturing Christmas in a scent is Jo Malone, perfumer and founder of her second fragrance brand Jo Loves, established in 2011 after selling her eponymous first fragrance brand Jo Malone to Est\u00e9e Lauder.\n <\/p>\n

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\n \"Perfumer<\/picture><\/div>\n<\/div>\n

\n \u201cScent truly brings the festive season alive,\u201d said Malone, whose range of festive fragrances are based on her own memories \u2014 such as Plum Pudding, inspired by a recipe she has made every year since childhood \u2014 but still universally significant and app<\/a>ealing.\n <\/p>\n

\n \u201cThe scent of log fires on a crisp winter morning, the sweet and delicious smell of roasted chestnuts, or the scent of a real pine tree floating in the air instantly evoke a feeling of familiarity and excitement,\u201d noted Malone in an interview with CNN.\n <\/p>\n

\n With its notes of pine, lavender, amber and incense, \u201cChristmas Trees\u201d \u2014 a Jo Loves bestseller \u2014 is revived annually, along with other classics, but new scents based on traditional aromas are also added to the mix.\n <\/p>\n

\n \u201cThis year we launched the new Gingerbread scent, which brings me back to Christmas morning, baking with my family,\u201d said Malone.\n <\/p>\n

\n \u201cSpending time with loved ones is the most special part of my Christmas. That is why I always try to capture my favorite festive scents in the form of fragrances, so the memory will forever live on.\u201d\n <\/p>\n

\n Data research company Statista has projected the global revenue of fragrances<\/a>\u00a0will increase to over $64 billion by 2028, with prestige fragrances deemed the most profitable part of the sector.\n <\/p>\n

\n Just as a bad odor could prompt you to wince and run away, a beautiful aroma invites you to linger \u2014 whether in a shop, restaurant, or at home, which is especially pertinent during the holiday season.\n <\/p>\n

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\n \"The<\/picture><\/div>\n<\/div>\n

\n \u201cFestive season scents should be warm and comforting without sacrificing sophistication and quality,\u201d says Azzi Glasser, perfumer designer and founder of The Perfumer\u2019s Story. Glasser co-founded Agent Provocateur fragrance and has designed bespoke scents to for Hollywood stars.\n <\/p>\n

\n One of her creations is the \u201cSmoked Wood\u201d candle, a mix of vetiver, sandalwood, cedarwood and frankincense inspired by cozy winter evenings. \u201cSmells \u2026 are a visceral and effective way of reliving comforting memories,\u201d she said.\n <\/p>\n

\n The reason smell is so suggestive, and can trigger memories and emotions quicker than other senses, might be that the processes at play are anatomically close.\n <\/p>\n

\n \u201cWhen the receptor cells at the top of our nasal cavity detect a smell, they pass signals along nerve fibers to the olfactory bulb, which processes the signals and passes information about the smell to an area of the brain called the limbic system,\u201d explains Duncan Boak, CEO and founder of Fifth Sense<\/a>, a UK-based charity for those affected by smell and taste disorders.\n <\/p>\n

\n \u201cThis system is comprised of a set of structures, including the amygdala, hippocampus and thalamus, which play a major role in controlling our mood, memory, behavior and emotion. It is often regarded as being the most primitive part of the brain.\u201d\n <\/p>\n

\n Our sense of smell is most closely linked to what is known as episodic memory<\/a>, or long-term memory of events from a first-person perspective.\n <\/p>\n

\n This could explain why specific scents can be so emotive. It is not so much that our senses are heightened by the general<\/a> hoopla of holiday season \u2014 the intoxicating smell of crackling fires, mulled wine and mince pies \u2014 but the memories that are prompted.\n <\/p>\n

\n \u201cIt is an extremely important and emotional time for many, as Christmas is usually spent with those you love the most and focuses on appreciating the things that are most important to you in life,\u201d said Lisa Hipgrave, Director of IFRA UK<\/a> (International Fragrance Association) and Head of Fragrance at\u00a0Diem. \u201cScents can be emotive. Often, people will associate a smell with the happiness and warmth that comes with the festive period.\u201d\n <\/p>\n<\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

CNN \u00a0\u2014\u00a0 Our sense of smell is so powerful that it can alter our mood, transport us to another place or time, or remind us of a particular memory in a flash. Scent is perhaps never more evocative than during the holiday season, when the air is filled with festive aromas that warm the soul…<\/p>\n","protected":false},"author":1,"featured_media":600982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/gettyimages-498891142.jpg?c=16x9&q=w_800,c_fill","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[],"class_list":["post-600981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/600981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=600981"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/600981\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/600982"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=600981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=600981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=600981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}