{"id":601528,"date":"2023-12-18T16:05:00","date_gmt":"2023-12-18T13:05:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/streaming-giants-weigh-costs-of-big-licensed-tv-and-movie-libraries\/"},"modified":"2023-12-18T16:05:00","modified_gmt":"2023-12-18T13:05:00","slug":"streaming-giants-weigh-costs-of-big-licensed-tv-and-movie-libraries","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/streaming-giants-weigh-costs-of-big-licensed-tv-and-movie-libraries\/","title":{"rendered":"#Streaming Giants Weigh Costs of Big Licensed TV and Movie Libraries"},"content":{"rendered":"
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\n As the streaming industry has come down from its blank-check era, it has rediscovered a time-honored way to keep revenue flowing: licensing TV series<\/a> and movies to other outlets. Acquired shows are among the most watched programming on streaming \u2014 it\u2019s the year of Suits<\/em>, after all \u2014 and shows with high episode counts help keep users inside a streamer\u2019s ecosystem.<\/p>\n

\n Just as reliable is the uproar when streamers remove shows for tax write-downs or other cost savings, whether it\u2019s a signature series (\u00e0 la HBO\u2019s Westworld<\/em> being removed from Max last year) or originals that seemingly never had much chance to find an audience (as with Disney+ and Hulu purging Willow<\/em> and Y: The Last Man<\/em>, among others, this year).<\/p>\n

\n The perception, fueled by big content removals, is that streamers are ruthlessly paring back the number of movies and series available to users and at the same time raising subscript<\/a>ion rates. But the data doesn\u2019t back that up. Among the seven biggest subscription video-on-demand services, only one \u2014 Amazon\u2019s Prime Video \u2014 has seen its overall catalog shrink between January 2021 and October 2023, according to an analysis by streaming aggregator Reelgood (and Prime Video\u2019s library still dwarfs those of its competitors). Netflix, Peacock, Hulu, Max, Disney+ and Paramount+ all have net gains to their libraries over that time period.<\/p>\n

\n Those top-line figures, however, don\u2019t tell the whole story. Paramount+ almost trip<\/a>led the volume of titles it made available to subscribers between January 2021 and October 2022, going from 1,199 shows and movies to 3,030, according to the Reelgood study \u2014 only to cut that number back by almost half in the past year. Peacock, which was only six months old in January 2021, has been the most aggressive in adding titles, growing its catalog by nearly 4,000 films and shows since then.<\/p>\n

\n Even Max, the poster child for coldly paring back its offerings, has a bigger library now than it did a year ago \u2014 though that also comes with a caveat. The Warner Bros. Discovery-owned service has cut its film library by 15\u202fpercent (390 movies) in the past year, per Reelgood\u2019s analysis, but its TV catalog has more than doubled in size (from 667 shows to 1,365) with the addition of hundreds of shows from Discovery and its sister networks.<\/p>\n

\n Library programming is the longtime foundation of streaming: Netflix wouldn\u2019t have become the behemoth it is now without its beginnings as a place to find episodes of shows that weren\u2019t on traditional networks. In a huge data dump on all of its programming from the first half of 2023, the company said licensed series and movies accounted for 45\u202fpercent of time spent on the service in those months.\u00a0<\/p>\n

\n Across the broader streaming landscape, that number is even bigger, according to Mitch Metcalf, a former ABC and NBC research and scheduling executive who now heads MEI, a media<\/a> consulting firm. Metcalf analyzed some 22,000 streaming titles tracked by Nielsen in October and November and found that almost three-fourths of streaming time was spent on licensed shows and movies.\u00a0<\/p>\n

\n Much of that viewing is concentrated at the top, Metcalf notes: The 1,000 biggest titles \u2014 less than 5\u202fpercent of what\u2019s available in the United States \u2014 account for about 70\u202fpercent of all viewing time on the streaming services Nielsen measures. \u201cAlmost half of them had virtually zero viewing \u2014 they just barely registered,\u201d he says. \u201cSo right off the top, what are you really offering? What do people actually consume? You can take half off the table.\u201d<\/p>\n

\n Netflix\u2019s own figures released Dec.\u202f12 point to that, as well: Of the 18,000-plus titles it provided data for, more than 3,800 (about 21\u202fpercent of the total) registered fewer than 150,000 hours of viewing over six months despite a global subscriber base of 238 million users at the end of the second quarter.\u00a0<\/p>\n

\n Which is not to say niche programming is dead: Free, ad-supported services like Tubi, The Roku Channel and Pluto TV have been growing by serving up more obscure programming \u2014 for relatively cheap licensing fees \u2014 and selling ads against it. \u201cThen it\u2019s a business,\u201d Metcalf says. \u201cYou\u2019re meeting a demand and getting paid for it, and you\u2019re making an advertiser happy by delivering audience in a show they want to be in.\u201d\u00a0<\/p>\n

\n He adds with a laugh, \u201cIt has echoes of broadcast and cable.\u201d<\/p>\n

\n As the walled-garden model at other streamers begins to ebb, they\u2019re also looking back to an earlier time in the industry and licensing to Netflix. Suits <\/em>had been on Peacock for a couple of years before it exploded with its Netflix debut; legacy HBO shows ranging from Band of Brothers<\/em> to Six Feet Under<\/em> have also seen a viewing bump after Max started sharing rights with Netflix. \u201cIt\u2019s a reflection of our recommendation system and what we do best,\u201d Netflix co-CEO Ted Sarandos told reporters on a Dec.\u202f12 call. Just don\u2019t expect Netflix to become a seller anytime soon. \u201cI don\u2019t know that it would happen in reverse,\u201d he said. \u201cI think we can add value when we license content; I\u2019m not positive that\u2019s reciprocal.\u201d\u00a0<\/p>\n

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\"Library<\/div>\n<\/p><\/div>

Courtesy of Amazon; Emerson Miller\/Paramount+<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n This story appeared in the Dec. 15 issue of\u00a0The Hollywood Reporter magazine.\u00a0Click here to subscribe<\/a>.<\/em><\/p>\n<\/p><\/div>\n

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As the streaming industry has come down from its blank-check era, it has rediscovered a time-honored way to keep revenue flowing: licensing TV series and movies to other outlets. Acquired shows are among the most watched programming on streaming \u2014 it\u2019s the year of Suits, after all \u2014 and shows with high episode counts help…<\/p>\n","protected":false},"author":1,"featured_media":601529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/12\/35rep_catalogwars_MAIN-H-2023.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[13630,135885,1377],"class_list":["post-601528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-amazon-prime-video","tag-business-features","tag-netflix"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/601528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=601528"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/601528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/601529"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=601528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=601528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=601528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}