{"id":602016,"date":"2023-12-21T23:47:41","date_gmt":"2023-12-21T20:47:41","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/7-key-2024-search-trends-to-watch-and-3-top-priorities\/"},"modified":"2023-12-21T23:47:41","modified_gmt":"2023-12-21T20:47:41","slug":"7-key-2024-search-trends-to-watch-and-3-top-priorities","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/7-key-2024-search-trends-to-watch-and-3-top-priorities\/","title":{"rendered":"#7 key 2024 search trends to watch and 3 top priorities"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2dc38ac0ae2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2dc38ac0ae2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/7-key-2024-search-trends-to-watch-and-3-top-priorities\/#Stay_ahead_in_these_changing_times_These_transformative_changes_will_likely_have_the_biggest_impacts_in_2024\" >Stay ahead in these changing times. These transformative changes will likely have the biggest impacts in 2024.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/7-key-2024-search-trends-to-watch-and-3-top-priorities\/#7_trends_that_will_influence_your_strategic_roadmap_in_2024\" >7 trends that will influence your strategic roadmap in 2024<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/7-key-2024-search-trends-to-watch-and-3-top-priorities\/#1_SERP_and_visual_optimization\" >1. SERP and visual optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/7-key-2024-search-trends-to-watch-and-3-top-priorities\/#2_Helpful_content_and_content_intelligence\" >2. Helpful content and content intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/7-key-2024-search-trends-to-watch-and-3-top-priorities\/#3_Engagement_and_experience\" >3. Engagement and experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/7-key-2024-search-trends-to-watch-and-3-top-priorities\/#4_Personalized_experience\" >4. Personalized experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/7-key-2024-search-trends-to-watch-and-3-top-priorities\/#5_Multichannel_approach\" >5. Multichannel approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/7-key-2024-search-trends-to-watch-and-3-top-priorities\/#6_Local_Strategy_needs_to_be_more_personalized_localized_and_experiential\" >6. Local Strategy needs to be more personalized, localized, and experiential.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/7-key-2024-search-trends-to-watch-and-3-top-priorities\/#7_Brand_mentions_and_social_proof\" >7. Brand mentions and social proof\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/7-key-2024-search-trends-to-watch-and-3-top-priorities\/#3_priorities_for_staying_ahead_in_changing_times\" >3 priorities for staying ahead in changing times<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/7-key-2024-search-trends-to-watch-and-3-top-priorities\/#1_Technical_Infrastructure_which_Enables_Integrated_Robust_Experience\" >1. Technical Infrastructure which Enables Integrated, Robust Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/7-key-2024-search-trends-to-watch-and-3-top-priorities\/#2_Embracing_New_Metrics\" >2. Embracing New Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/7-key-2024-search-trends-to-watch-and-3-top-priorities\/#3_AI-Enabled_Worker_and_Organization_Alignment\" >3. AI-Enabled Worker and Organization Alignment\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/7-key-2024-search-trends-to-watch-and-3-top-priorities\/#Are_you_ready_for_2024\" >Are you ready for 2024?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Stay_ahead_in_these_changing_times_These_transformative_changes_will_likely_have_the_biggest_impacts_in_2024\"><\/span>Stay ahead in these changing times. These transformative changes will likely have the biggest impacts in 2024.\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nIn 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google\u2019s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat).<\/p>\n<p>Google\u2019s new AI model, Gemini, is its largest and most advanced, capable of understanding text, code, audio, images and video. We expect to see its full potential unleashed on Google Search in 2024.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>Meanwhile, Google continues to stress the importance of quality and experience while using AI models as a key component of ranking and re-ranking. Google released several algorithm updates this year around the quality of content and page experience.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" fetchpriority=\"high\" width=\"1920\" height=\"644\" alt=\"Google Algorithm Focus 2023\" class=\"wp-image-436059\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/google-algorithm-focus-2023.jpg.webp 1920w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/google-algorithm-focus-2023-600x201.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/google-algorithm-focus-2023-800x268.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/google-algorithm-focus-2023-200x67.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/google-algorithm-focus-2023-768x258.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/google-algorithm-focus-2023-1536x515.jpg 1536w\" data-lazy-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/google-algorithm-focus-2023.jpg.webp\"><noscript><img decoding=\"async\" fetchpriority=\"high\" width=\"1920\" height=\"644\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/google-algorithm-focus-2023.jpg.webp\" alt=\"Google Algorithm Focus 2023\" class=\"wp-image-436059\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/google-algorithm-focus-2023.jpg.webp 1920w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/google-algorithm-focus-2023-600x201.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/google-algorithm-focus-2023-800x268.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/google-algorithm-focus-2023-200x67.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/google-algorithm-focus-2023-768x258.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/google-algorithm-focus-2023-1536x515.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"><\/noscript><\/figure>\n<p>Using AI is <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/blog\/2023\/02\/google-search-and-ai-content\">acceptable to Google<\/a> for generating content as long as it is highly relevant and offers value. Still, don\u2019t expect thin, AI-generated content with little or no value to easily earn long-term SERP visibility.<\/p>\n<p>A topical, entity-first strategy is now a competitive advantage. Strengthening the technical foundation of your platform to improve discovery and experience is critical.<\/p>\n<p>Bottom line: futureproofing digital presence for AI search should be a major priority for all brands in 2024.<\/p>\n<p>Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"934\" alt=\"Trends And Priorities For 2024\" class=\"wp-image-436060\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/trends-and-priorities-for-2024.jpg.webp 1920w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/trends-and-priorities-for-2024-600x292.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/trends-and-priorities-for-2024-800x389.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/trends-and-priorities-for-2024-200x97.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/trends-and-priorities-for-2024-768x374.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/trends-and-priorities-for-2024-1536x747.jpg 1536w\" data-lazy-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/trends-and-priorities-for-2024.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"934\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/trends-and-priorities-for-2024.jpg.webp\" alt=\"Trends And Priorities For 2024\" class=\"wp-image-436060\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/trends-and-priorities-for-2024.jpg.webp 1920w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/trends-and-priorities-for-2024-600x292.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/trends-and-priorities-for-2024-800x389.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/trends-and-priorities-for-2024-200x97.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/trends-and-priorities-for-2024-768x374.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/trends-and-priorities-for-2024-1536x747.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><\/noscript><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-7-trends-that-will-influence-your-strategic-roadmap-in-2024\"><span class=\"ez-toc-section\" id=\"7_trends_that_will_influence_your_strategic_roadmap_in_2024\"><\/span>7 trends that will influence your strategic roadmap in 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These are the top seven trends we will notice in 2024.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-serp-and-visual-optimization\"><span class=\"ez-toc-section\" id=\"1_SERP_and_visual_optimization\"><\/span>1. SERP and visual optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In Google SGE and the SERPs, rich results will continue to evolve. Ongoing SERP optimization will be critical as we expect zero-click results to grow due to SGE.\u00a0<\/p>\n<p>Want to get into the AI-generated answer (or snapshot)? Keep publishing fast-loading pages filled with relevant, helpful, valuable and unique content. Some specific areas to prioritize:<\/p>\n<ul>\n<li>Experiential\/informational videos.<\/li>\n<li>Web stories.<\/li>\n<li>Podcasts.<\/li>\n<li>Webinars.<\/li>\n<li>Visual optimization.<\/li>\n<li>FAQ\/PAA.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-2-helpful-content-and-content-intelligence\"><span class=\"ez-toc-section\" id=\"2_Helpful_content_and_content_intelligence\"><\/span>2. Helpful content and content intelligence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A rock-solid content strategy will be essential in 2024:<\/p>\n<ul>\n<li>Find and fill relevant content gaps.<\/li>\n<li>Review content performance.<\/li>\n<li>Create personalized content based on user intent and touchpoints.<\/li>\n<li>Create and optimize various types of helpful content (e.g., topical and informational, localized, visual).<\/li>\n<\/ul>\n<p>You want to demonstrate high levels of E-E-A-T and publish content written or reviewed by subject matter experts or demonstrate hands-on experience.<\/p>\n<p>Every search h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ens because someone wants or needs something. Your content should help searchers achieve goals or complete tasks. How a user interacts with your content is just as important as the content itself.<\/p>\n<p>To meaningfully do this, your strategy should include creating buyer personas. Create content based on the buyer\u2019s journey at every touch point. Survey your customers and ensure content and UX align with the strategy.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"906\" alt=\"Reaching The Right Audience\" class=\"wp-image-436063\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/reaching-the-right-audience.jpg.webp 1920w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/reaching-the-right-audience-600x283.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/reaching-the-right-audience-800x378.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/reaching-the-right-audience-200x94.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/reaching-the-right-audience-768x362.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/reaching-the-right-audience-1536x725.jpg 1536w\" data-lazy-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/reaching-the-right-audience.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"906\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/reaching-the-right-audience.jpg.webp\" alt=\"Reaching The Right Audience\" class=\"wp-image-436063\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/reaching-the-right-audience.jpg.webp 1920w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/reaching-the-right-audience-600x283.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/reaching-the-right-audience-800x378.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/reaching-the-right-audience-200x94.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/reaching-the-right-audience-768x362.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/reaching-the-right-audience-1536x725.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><\/noscript><\/figure>\n<p><strong>Content intelligence<\/strong> \u2013 knowing what type of content will perform, based on data \u2013 should become your foundation of content creation. <\/p>\n<p>Several generative AI tools and plugins can quickly create content, sure, but it\u2019s typically unclear:<\/p>\n<ul>\n<li>What content types will perform well.<\/li>\n<li>How to humanize content.<\/li>\n<li>How to forecast the effectiveness of a content strategy.\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n<p>Establishing a data-driven approach to measure the effectiveness of content will become crucial for content creators.\u00a0\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-engagement-and-experience\"><span class=\"ez-toc-section\" id=\"3_Engagement_and_experience\"><\/span>3. Engagement and experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>User interactions and engagement are important factors that shape Google\u2019s search results. <\/p>\n<p>Google wants to reward expert-level content that is compelling and meets the needs of searchers.<\/p>\n<p>Your goal in 2024 should be to improve the quality and experience for searchers by improving the quality of your content and experience of your digital assets.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-4-personalized-experience\"><span class=\"ez-toc-section\" id=\"4_Personalized_experience\"><\/span>4. Personalized experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google CEO Sundar Pichai said search will evolve substantively in the next 10 years.\u00a0Search will be more personalized to impact users more profoundly and meaningfully. <\/p>\n<p>That may be why, on Nov. 15, Google introduced a personalized search experience, including a new Follow button, to show searchers more information about what they care about directly in their search results. <\/p>\n<p>You also should give your customers personalized experiences based on who they are, what they are looking for and where they are coming from. <\/p>\n<p>This means a tighter integration with your CDP (customer data platform) and CRM (customer relationship management) systems to ensure a personalized experience. <\/p>\n<p>Clean data, audience segmentatio, and data-driven campaigns to personalize experience are critical strategies to win in 2024.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-5-multichannel-approach\"><span class=\"ez-toc-section\" id=\"5_Multichannel_approach\"><\/span>5. Multichannel approach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Take advantage of all opportunities on what will become increasingly competitive SERP real estate with limited inventory for organic listings. That means optimizing the customer journey across various channels and content types:<\/p>\n<ul>\n<li>Videos.<\/li>\n<li>Images.<\/li>\n<li>FAQs.<\/li>\n<li>PAAs.<\/li>\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a>.<\/li>\n<li>Webinars.<\/li>\n<\/ul>\n<p>Be everywhere. Be consistent.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-6-local-strategy-needs-to-be-more-personalized-localized-and-experiential-nbsp\"><span class=\"ez-toc-section\" id=\"6_Local_Strategy_needs_to_be_more_personalized_localized_and_experiential\"><\/span>6. Local Strategy needs to be more personalized, localized, and experiential.\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"322\" alt=\"Local Factors That Matter 800x322\" class=\"wp-image-436066\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/local-factors-that-matter-800x322.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/local-factors-that-matter-600x241.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/local-factors-that-matter-200x80.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/local-factors-that-matter-768x309.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/local-factors-that-matter-1536x618.jpg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/local-factors-that-matter.jpg.webp 1920w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/local-factors-that-matter-800x322.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"322\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/local-factors-that-matter-800x322.jpg.webp\" alt=\"Local Factors That Matter 800x322\" class=\"wp-image-436066\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/local-factors-that-matter-800x322.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/local-factors-that-matter-600x241.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/local-factors-that-matter-200x80.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/local-factors-that-matter-768x309.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/local-factors-that-matter-1536x618.jpg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/local-factors-that-matter.jpg.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/noscript><\/figure>\n<p>If your brand has a local presence, add localized experiences to build expertise, engagement and traffic. For destination-based content, think:<\/p>\n<ul>\n<li>Local posts.<\/li>\n<li>Quality images.<\/li>\n<li>Videos.<\/li>\n<li>Web stories.<strong>\u00a0<\/strong><\/li>\n<\/ul>\n<p>Listings management alone will not be enough. You must optimize the entire local consumer journey \u2013 from your landing page to audience interactions across all channels.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-7-brand-mentions-and-social-proof-nbsp\"><span class=\"ez-toc-section\" id=\"7_Brand_mentions_and_social_proof\"><\/span>7. Brand mentions and social proof\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We know LLMs are trained on a variety of sources to compile results. <\/p>\n<p>Understand what specific questions\/topics your customers are seeking answers for, where they will get this information, and ensure we create targeted strategies.<\/p>\n<p>Find ways to get\/earn brand mentions and citations from well-respected sources and relevant influencers (ideally with a substantial <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> following).<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-priorities-for-staying-ahead-in-changing-times\"><span class=\"ez-toc-section\" id=\"3_priorities_for_staying_ahead_in_changing_times\"><\/span>3 priorities for staying ahead in changing times<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With all the changes taking place, staying ahead of the curve and the changing times is imperative. \u201cKeep up, or you will be left behind.\u201d<\/p>\n<p>Here are three main priorities to help you stay ahead.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-technical-infrastructure-which-enables-integrated-robust-experience\"><span class=\"ez-toc-section\" id=\"1_Technical_Infrastructure_which_Enables_Integrated_Robust_Experience\"><\/span>1. Technical Infrastructure which Enables Integrated, Robust Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Having a solid technical foundation is a must-have for 2024. A solid technical foundation ensures robust experience. <\/p>\n<p>This includes the ability to centralize all your data to build meaningful dashboards and customer journey insights, component-based architecture that enables one-click personalized and omnichannel experiences, security infrastructure, fast server response (CDN), and integrations. <\/p>\n<p><strong><em>Dig deeper. Future Proofing Digital Experiences in AI First Semantic Search.<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-embracing-new-metrics\"><span class=\"ez-toc-section\" id=\"2_Embracing_New_Metrics\"><\/span>2. Embracing New Metrics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As AI serves answers in the search results, traffic is likely to decline. As more content is served within search results from Google properties, organic listings will continue to get more fragmented and will be pushed lower down on the page. <\/p>\n<p>Traditional metrics like rankings will mean even less than they do today. <\/p>\n<p>New metrics are emerging. Brands must consider adopting these new measures of success, such as:<\/p>\n<ul>\n<li>Rich snippet visibility.<\/li>\n<li>Pixel height and width.<\/li>\n<li>Impressions. <\/li>\n<li>Clicks.<\/li>\n<li>On-site engagement.<\/li>\n<li>Conversions.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-3-ai-enabled-worker-and-organization-alignment-nbsp\"><span class=\"ez-toc-section\" id=\"3_AI-Enabled_Worker_and_Organization_Alignment\"><\/span>3. AI-Enabled Worker and Organization Alignment\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By learning how to apply AI in your daily life, you can become more efficient and better in creating content outlines, image creation, custom images, summaries, designs, and so many other places where AI should be used.\u00a0<\/p>\n<ul>\n<li>\u201cA common fear has been around since the advent of AI \u2013 with many people asking \u2018Will AI take my job?\u2019\u00a0 Not to worry! With the current <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>, there is no actual intelligence in the AI, and it\u2019s not coming for your job. However, there is a key need to adapt because AI can be used to do your job better,\u201d according to Eric Enge.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-are-you-ready-for-2024\"><span class=\"ez-toc-section\" id=\"Are_you_ready_for_2024\"><\/span>Are you ready for 2024?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Smart organizations in 2024 will:<\/p>\n<ul>\n<li>Integrate channels to enable intelligent decisions.<\/li>\n<li>Connect customer journeys across touchpoints when creating an omnichannel strategy.<\/li>\n<li>Measure the right metrics, including zero-click and AI results.<\/li>\n<li>Prioritize training across the organization.<\/li>\n<\/ul>\n<p>Some individual and organizational transformations will be needed. For example:<\/p>\n<ul>\n<li>Content writers should evolve into content strategists.\u00a0<\/li>\n<li>Developers should create exceptional experiences.<\/li>\n<li>Analytics teams should become business analysts.<\/li>\n<\/ul>\n<p>Get familiar with AI. Learn to use large language models for forecasting, content generation and analyzing user behavior.<\/p>\n<p>There are many ways to use AI to simultaneously improve your day-to-day efficiency <strong>and<\/strong> the quality of your work.\u00a0<\/p>\n<p>AI-enabled workers and organizations will have the advantage. They will be more valuable than those that haven\u2019t learned and leveraged AI tools.<\/p>\n<p>Use the trends and strategies from this article to help decide what to prioritize and why and how to align organizations cross-functionally.\u00a0\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Benu Aggarwal\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Benu-Aggarwal.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Benu-Aggarwal.png.webp\" alt=\"Benu Aggarwal\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Benu Aggarwal<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=BenuAggarwal&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/benua\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Benu Aggarwal, founder and president of Milestone Inc., is a highly recognized expert in digital marketing solutions, voice search, SEO and local. Benu oversees product development, client services, technology and strategic vision for the company. Under her leadership, the company has prospered as it launched a suite of SEO-first software products and thousands of websites of which dozens won design and technology awards. With her technical marketing experience, entrepreneurial spirit, and motivating attitude, Benu has the ability to translate technical ideas into tangible practice that drive results for customers.                  <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/2024-search-trends-priorities-436058\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stay ahead in these changing times. These transformative changes will likely have the biggest impacts in 2024.\u00a0 In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google\u2019s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). Google\u2019s new AI model, Gemini, is its&#8230;<\/p>\n","protected":false},"author":1,"featured_media":602017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/trends-and-priorities-for-2024.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-602016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/602016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=602016"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/602016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/602017"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=602016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=602016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=602016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}