{"id":602114,"date":"2023-12-19T22:30:48","date_gmt":"2023-12-19T19:30:48","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-is-evaluating-additional-pmax-brand-safety-controls\/"},"modified":"2023-12-19T22:30:48","modified_gmt":"2023-12-19T19:30:48","slug":"google-is-evaluating-additional-pmax-brand-safety-controls","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-is-evaluating-additional-pmax-brand-safety-controls\/","title":{"rendered":"#Google is evaluating additional PMax brand safety controls"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a23a2470374b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a23a2470374b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-is-evaluating-additional-pmax-brand-safety-controls\/#Google_was_accused_of_serving_ads_on_inappropriate_websites_last_month_in_a_report_published_by_Adalytics\" >Google was accused of serving ads on inappropriate websites last month in a report published by Adalytics.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_was_accused_of_serving_ads_on_inappropriate_websites_last_month_in_a_report_published_by_Adalytics\"><\/span>Google was accused of serving ads on inappropriate websites last month in a report published by Adalytics.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics.<\/p>\n<p>The research, which was published last month, accused the search engine of serving ads on in<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ropriate non-Google websites through the Search Partner Network (SPN). Google denied the accusations but began giving advertisers the choice to opt out of the SNP a week later.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>However, with this temporary measure set to end on March 1, 2024, Google Ads liaison officer Ginny Marvin has now confirmed that new safety controls are being considered.<\/p>\n<p><strong>Why we care. <\/strong>With Google removing the ability to opt out of the SPN, advertisers will want reassurance that their ads wont appear alongside inappropriate content that will unlikely reach their target audience and could damage their brand\u2019s reputation.<\/p>\n<p><strong>What Google is saying<\/strong>. When Marvin was asked about PMax brand safety during a PPC Chat Q&amp;A, she said:<\/p>\n<ul>\n<li>\u201cAs you probably saw, there\u2019s a temporary option to request to opt out of Search Partner Network at the account level through March 1st. I don\u2019t have any updates to share at this time, but this is temporary as the teams evaluate additional controls to put in place.\u201d<\/li>\n<li>\u201cAs an FYI, looking at data from October, over 90% of SPN impressions were from Top 100 sites and apps, including <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>.\u201d<\/li>\n<\/ul>\n<p><strong>What did Adalytics say?<\/strong>\u00a0Numerous ad buyers, expecting their campaigns to run on Google.com, found that their ads were actually appearing on compromising websites within the SPN, according to Adalytics. The GSP network websites include:<\/p>\n<ul>\n<li>Sites containing pirated content.<\/li>\n<li>Hardcore pornographic sites.<\/li>\n<li>Websites of companies located in countries such as Iran and Russia which may be under sanctions by the US government.<\/li>\n<\/ul>\n<p>However, Dan Taylor, Vice President of Global Ads at Google, denied the allegations, claiming Adalytics has as a track record of publishing inaccurate reports that misrepresent Google\u2019s products and make exaggerated claims.<\/p>\n<p><strong>Existing brand safety controls. <\/strong>As Google looks into adding more brand safety controls, you currently have <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/adsliaison\/status\/1692640539080900730\">tools at your disposal<\/a> to manage the types of content your PMax ads can be displayed alongside in Search, Shopping, Display, and Video inventory:<\/p>\n<ul>\n<li><strong>Search &amp; Shopping suitability controls<\/strong>\n<ul>\n<li>New PMax campaign-level brand exclusions prevent your ads from serving for specific brand queries in Search &amp; Shopping.<\/li>\n<li>Account-level negative keywords prevent your ads from showing for those queries in Search &amp; Shopping.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Display &amp; Video suitability controls<\/strong>\n<ul>\n<li>Content labels allow you to narrow the maturity level of YouTube &amp; GDN content your ads can show on or next to. This is where you\u2019ll find the one-click \u201ccontent suitable for families\u201d option, for example.<\/li>\n<li>Inventory type \u2013 expanded, standard, limited \u2013 allows you to quickly choose the type of content best suited to your brand on YouTube &amp; GDN.<\/li>\n<li>Content type exclusions prevent ads from showing on certain areas of video content such as live streaming or embedded YouTube video.<\/li>\n<li>Sensitive content categories allow you to exclude certain types of GDN content such as tragedy and conflict.<\/li>\n<li>Exclude up to 1000 content keywords to prevent ads from showing on YouTube &amp; GDN content related to those exact words.<\/li>\n<li>Placement exclusions prevent your ads from showing on specific YouTube and GDN content. PMax respects account- and MCC-level placement exclusions.<\/li>\n<li>PMax placement reports show the sites &amp; apps where your ads appeared and are built expressly for GDN brand safety tools.<\/li>\n<li>And new Search Terms Insights updates include more categories, API integration, custom date ranges &amp; downloading.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive. <\/strong>Read our brand safety tips for YouTube and Google advertisers for more information on how to protect your brand.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-evaluating-pmax-brand-safety-tools-adalytics-report-435865\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google was accused of serving ads on inappropriate websites last month in a report published by Adalytics. Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research, which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through&#8230;<\/p>\n","protected":false},"author":1,"featured_media":602115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/shutterstock_2065351997.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,142591,147878,107942],"class_list":["post-602114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-google-ads","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/602114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=602114"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/602114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/602115"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=602114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=602114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=602114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}