{"id":602867,"date":"2023-12-29T17:00:00","date_gmt":"2023-12-29T14:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/top-10-ppc-expert-columns-of-2023-on-search-engine-land\/"},"modified":"2023-12-29T17:00:00","modified_gmt":"2023-12-29T14:00:00","slug":"top-10-ppc-expert-columns-of-2023-on-search-engine-land","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2023-on-search-engine-land\/","title":{"rendered":"#Top 10 PPC expert columns of 2023 on Search Engine Land"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a40ee3dc9727\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a40ee3dc9727\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2023-on-search-engine-land\/#ChatGPT_Hagakure_method_Performance_Max_and_more_These_10_PPC_columns_got_the_most_pageviews_on_Search_Engine_Land_in_2023\" >ChatGPT, Hagakure method, Performance Max and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2023.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2023-on-search-engine-land\/#10_How_to_avoid_7_mistakes_that_tank_retail_Performance_Max_campaigns\" >10. How to avoid 7 mistakes that tank retail Performance Max campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2023-on-search-engine-land\/#9_Why_Performance_Max_for_lead_generation_often_fails_and_how_to_make_it_work\" >9. Why Performance Max for lead generation often fails and how to make it work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2023-on-search-engine-land\/#8_How_to_combine_Google_Ads_with_other_channels_to_retarget_nurture_and_convert\" >8. How to combine Google Ads with other channels to retarget, nurture and convert<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2023-on-search-engine-land\/#7_How_to_transition_away_from_Google_Ads_similar_audience_segments\" >7. How to transition away from Google Ads similar audience segments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2023-on-search-engine-land\/#6_Why_advertisers_should_reassess_Google_Ads_recommendations\" >6. Why advertisers should reassess Google Ads recommendations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2023-on-search-engine-land\/#5_The_Hagakure_method_for_Google_Ads_management\" >5. The Hagakure method for Google Ads management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2023-on-search-engine-land\/#4_This_Google_Ads_script_uses_GPT_to_summarize_account_performance\" >4. This Google Ads script uses GPT to summarize account performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2023-on-search-engine-land\/#3_Using_ChatGPTs_Advanced_Data_Analysis_plugin_for_PPC\" >3. Using ChatGPT\u2019s Advanced Data Analysis plugin for PPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2023-on-search-engine-land\/#2_A_Google_Ads_script_that_uses_GPT_to_write_RSAs\" >2. A Google Ads script that uses GPT to write RSAs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-ppc-expert-columns-of-2023-on-search-engine-land\/#1_ChatGPT_for_PPC_marketers_15_strategic_prompts_to_use_today\" >1. ChatGPT for PPC marketers: 15 strategic prompts to use today<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"ChatGPT_Hagakure_method_Performance_Max_and_more_These_10_PPC_columns_got_the_most_pageviews_on_Search_Engine_Land_in_2023\"><\/span>ChatGPT, Hagakure method, Performance Max and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2023.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nSince Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights \u2013 with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> and display.<\/p>\n<p>What follows are links to the 10 most-read, must-read Search Engine Land PPC columns of 2023 that were contributed by our fantastic group of Subject Matter Experts.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-10-how-to-avoid-7-mistakes-that-tank-retail-performance-max-campaigns\"><span class=\"ez-toc-section\" id=\"10_How_to_avoid_7_mistakes_that_tank_retail_Performance_Max_campaigns\"><\/span>10. How to avoid 7 mistakes that tank retail Performance Max campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Learn how to avoid repeating some serious mistakes that advertisers have made with their Performance Max campaigns. (By Menachem Ani. Published Jan. 17.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-9-why-performance-max-for-lead-generation-often-fails-and-how-to-make-it-work\"><span class=\"ez-toc-section\" id=\"9_Why_Performance_Max_for_lead_generation_often_fails_and_how_to_make_it_work\"><\/span>9. Why Performance Max for lead generation often fails and how to make it work<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Getting Performance Max to work for lead generation programs without offline conversion data is very hard. Learn what you can do here. (By Menachem Ani. Published Feb. 14.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-8-how-to-combine-google-ads-with-other-channels-to-retarget-nurture-and-convert\"><span class=\"ez-toc-section\" id=\"8_How_to_combine_Google_Ads_with_other_channels_to_retarget_nurture_and_convert\"><\/span>8. How to combine Google Ads with other channels to retarget, nurture and convert<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Five tips for using Google Ads retargeting with email, organic traffic, cross-device tracking, direct mail, and social media. (By Adriana Stein. Published Dec. 1.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-7-how-to-transition-away-from-google-ads-similar-audience-segments\"><span class=\"ez-toc-section\" id=\"7_How_to_transition_away_from_Google_Ads_similar_audience_segments\"><\/span>7. How to transition away from Google Ads similar audience segments<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Learn how to maintain or improve your performance in Google Ads and prepare for the removal of these high-quality audiences. (By Chelsea So. Published March 1.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-6-why-advertisers-should-reassess-google-ads-recommendations\"><span class=\"ez-toc-section\" id=\"6_Why_advertisers_should_reassess_Google_Ads_recommendations\"><\/span>6. Why advertisers should reassess Google Ads recommendations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Ads is fundamentally changing the way recommendations work. Here\u2019s why you should take extreme caution in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lying any recommendation. (By Greg Finn. Published Jan. 5.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-5-the-hagakure-method-for-google-ads-management\"><span class=\"ez-toc-section\" id=\"5_The_Hagakure_method_for_Google_Ads_management\"><\/span>5. The Hagakure method for Google Ads management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Learn about the Hagakure method, a modern approach to Google Ads management that blends simplicity and automation for better results. (By Benjamin Wenner. Published Oct. 5.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-4-this-google-ads-script-uses-gpt-to-summarize-account-performance\"><span class=\"ez-toc-section\" id=\"4_This_Google_Ads_script_uses_GPT_to_summarize_account_performance\"><\/span>4. This Google Ads script uses GPT to summarize account performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Use this script to provide GPT with facts about your account and get a performance summary that can be shared with clients and stakeholders. (By Frederick Vallaeys. Published June 5.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-using-chatgpt-s-advanced-data-analysis-plugin-for-ppc\"><span class=\"ez-toc-section\" id=\"3_Using_ChatGPTs_Advanced_Data_Analysis_plugin_for_PPC\"><\/span>3. Using ChatGPT\u2019s Advanced Data Analysis plugin for PPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Explore real-world examples of how to use the feature to speed up PPC data processing and visualization, insights generation, and more. (By Jason Tabeling. Published Aug. 31.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-a-google-ads-script-that-uses-gpt-to-write-rsas\"><span class=\"ez-toc-section\" id=\"2_A_Google_Ads_script_that_uses_GPT_to_write_RSAs\"><\/span>2. A Google Ads script that uses GPT to write RSAs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This script can help you leverage GPT\u2019s API to use the maximum number of RSA assets and, in turn, boost your paid search campaigns. (By Frederick Vallaeys. Published April 13.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-chatgpt-for-ppc-marketers-15-strategic-prompts-to-use-today\"><span class=\"ez-toc-section\" id=\"1_ChatGPT_for_PPC_marketers_15_strategic_prompts_to_use_today\"><\/span>1. ChatGPT for PPC marketers: 15 strategic prompts to use today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity or creativity. (By Amy Hebdon. Published Feb. 1.)\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin has been Managing Editor of Search Engine Land &amp; Search Marketing Expo \u2013\u00a0SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/top-10-ppc-expert-columns-2023-435844\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ChatGPT, Hagakure method, Performance Max and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2023. Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights \u2013 with the goal of helping you solve problems, manage challenges and understand the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":602868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/top-ppc-columns-2023-search-engine-land.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942],"class_list":["post-602867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/602867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=602867"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/602867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/602868"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=602867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=602867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=602867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}