{"id":602894,"date":"2023-12-29T16:00:00","date_gmt":"2023-12-29T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/top-10-seo-expert-columns-of-2023-on-search-engine-land\/"},"modified":"2023-12-29T16:00:00","modified_gmt":"2023-12-29T13:00:00","slug":"top-10-seo-expert-columns-of-2023-on-search-engine-land","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2023-on-search-engine-land\/","title":{"rendered":"#Top 10 SEO expert columns of 2023 on Search Engine Land"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a4e6e2b456db\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4e6e2b456db\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2023-on-search-engine-land\/#ChatGPT_E-E-A-T_Bard_SGE_Yandex_code_leak_and_more_These_10_SEO_columns_got_the_most_pageviews_on_Search_Engine_Land_in_2023\" >ChatGPT, E-E-A-T, Bard, SGE, Yandex code leak and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2023.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2023-on-search-engine-land\/#10_How_Google_SGE_will_impact_your_traffic_%E2%80%93_and_3_SGE_recovery_case_studies\" >10. How Google SGE will impact your traffic \u2013 and 3 SGE recovery case studies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2023-on-search-engine-land\/#9_Your_SEO_guide_to_the_ChatGPT_API\" >9. Your SEO guide to the ChatGPT API<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2023-on-search-engine-land\/#8_How_to_write_title_tags_for_SEO_with_ChatGPT\" >8. How to write title tags for SEO with ChatGPT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2023-on-search-engine-land\/#7_Yandex_scrapes_Google_and_other_SEO_learnings_from_the_source_code_leak\" >7. Yandex scrapes Google and other SEO learnings from the source code leak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2023-on-search-engine-land\/#6_An_SEO_guide_to_understanding_E-E-A-T\" >6. An SEO guide to understanding E-E-A-T<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2023-on-search-engine-land\/#5_How_to_steal_your_competitors_featured_snippets_with_ChatGPT_prompts_included\" >5. How to steal your competitors\u2019 featured snippets with ChatGPT (prompts included)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2023-on-search-engine-land\/#4_16_of_the_best_AI_and_ChatGPT_content_detectors_compared\" >4. 16 of the best AI and ChatGPT content detectors compared<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2023-on-search-engine-land\/#3_How_to_use_Google_Bard_for_better_SEO\" >3. How to use Google Bard for better SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2023-on-search-engine-land\/#2_An_SEOs_guide_to_ChatGPT_prompts\" >2. An SEO\u2019s guide to ChatGPT prompts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/top-10-seo-expert-columns-of-2023-on-search-engine-land\/#1_How_to_use_ChatGPT_for_keyword_research_with_actual_prompts\" >1. How to use ChatGPT for keyword research (with actual prompts)<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"ChatGPT_E-E-A-T_Bard_SGE_Yandex_code_leak_and_more_These_10_SEO_columns_got_the_most_pageviews_on_Search_Engine_Land_in_2023\"><\/span>ChatGPT, E-E-A-T, Bard, SGE, Yandex code leak and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2023.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nSince Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights \u2013 with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape.<\/p>\n<p>What follows are links to the 10 most-read, must-read Search Engine Land SEO columns of 2023 that were contributed by our fantastic group of Subject Matter Experts.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>No surprise, Generative AI was the hottest topic in 2023 and dominates our list \u2013 80% of the columns were either about ChatGPT, Bard or SGE.  <\/p>\n<p>Also, I need to give some huge recognition to Tom Demers, who authored 5 of the 10 most popular SEO columns of the year. Unbelievable!<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-10-how-google-sge-will-impact-your-traffic-and-3-sge-recovery-case-studies\"><span class=\"ez-toc-section\" id=\"10_How_Google_SGE_will_impact_your_traffic_%E2%80%93_and_3_SGE_recovery_case_studies\"><\/span>10. How Google SGE will impact your traffic \u2013 and 3 SGE recovery case studies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Learn how Google Search Generative Experience could affect your website\u2019s organic traffic in this in-depth analysis. (By Gilad David Maayan. Published Sept. 5.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-9-your-seo-guide-to-the-chatgpt-api\"><span class=\"ez-toc-section\" id=\"9_Your_SEO_guide_to_the_ChatGPT_API\"><\/span>9. Your SEO guide to the ChatGPT API<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The ChatGPT API can help address some of the web interface\u2019s shortcomings. Here\u2019s how to maximize the API for specific SEO use cases. (By Tom Demers. Published March 17.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-8-how-to-write-title-tags-for-seo-with-chatgpt\"><span class=\"ez-toc-section\" id=\"8_How_to_write_title_tags_for_SEO_with_ChatGPT\"><\/span>8. How to write title tags for SEO with ChatGPT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Learn how ChatGPT and the ChatGPT API can help you create compelling, clickable title tags. (By Tom Demers. Published March 27.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-7-yandex-scrapes-google-and-other-seo-learnings-from-the-source-code-leak\"><span class=\"ez-toc-section\" id=\"7_Yandex_scrapes_Google_and_other_SEO_learnings_from_the_source_code_leak\"><\/span>7. Yandex scrapes Google and other SEO learnings from the source code leak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yandex isn\u2019t Google, but there is a lot SEOs can learn about how a modern search engine is built from reviewing this codebase.\u00a0(By Michael King. Published Jan. 30.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-6-an-seo-guide-to-understanding-e-e-a-t\"><span class=\"ez-toc-section\" id=\"6_An_SEO_guide_to_understanding_E-E-A-T\"><\/span>6. An SEO guide to understanding E-E-A-T<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dig deeper into E-E-A-T \u2013 specifically what it means, why it matters to SEO, and tips to use it to your advantage. (By Zoe Ashbridge. Published March 13.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-5-how-to-steal-your-competitors-featured-snippets-with-chatgpt-prompts-included\"><span class=\"ez-toc-section\" id=\"5_How_to_steal_your_competitors_featured_snippets_with_ChatGPT_prompts_included\"><\/span>5. How to steal your competitors\u2019 featured snippets with ChatGPT (prompts included)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A seven-step, ChatGPT-assisted process to streamline your featured snippet optimization and boost traffic for your top-ranking keywords. (By Tony Hill. Published May 11.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-4-16-of-the-best-ai-and-chatgpt-content-detectors-compared\"><span class=\"ez-toc-section\" id=\"4_16_of_the_best_AI_and_ChatGPT_content_detectors_compared\"><\/span>4. 16 of the best AI and ChatGPT content detectors compared<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We tested the top detection tools for AI-generated content. Here\u2019s what they are good and bad at, plus what to expect when using them. (By Tom Demers. Published April 25.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-how-to-use-google-bard-for-better-seo\"><span class=\"ez-toc-section\" id=\"3_How_to_use_Google_Bard_for_better_SEO\"><\/span>3. How to use Google Bard for better SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don\u2019t miss out on Bard\u2019s strategic advantage in SEO. Here are four ways to maximize Google\u2019s AI chatbot for fine-tuning your SEO strategies. (By Lauren Busby. Published Oct. 23.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-an-seo-s-guide-to-chatgpt-prompts\"><span class=\"ez-toc-section\" id=\"2_An_SEOs_guide_to_ChatGPT_prompts\"><\/span>2. An SEO\u2019s guide to ChatGPT prompts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s what to remember when creating prompts, plus examples of SEO-focused ChatGPT prompts for daily work. (By Tom Demers. Published Feb. 24.)<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-how-to-use-chatgpt-for-keyword-research-with-actual-prompts\"><span class=\"ez-toc-section\" id=\"1_How_to_use_ChatGPT_for_keyword_research_with_actual_prompts\"><\/span>1. How to use ChatGPT for keyword research (with actual prompts)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Learn specific keyword research <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lications for ChatGPT, plus a framework for incorporating the tool into your SEO processes. (By Tom Demers. Published March 2.)\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin has been Managing Editor of Search Engine Land &amp; Search Marketing Expo \u2013\u00a0SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/top-10-seo-expert-columns-2023-435843\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ChatGPT, E-E-A-T, Bard, SGE, Yandex code leak and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2023. Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights \u2013 with the goal of helping you solve problems, manage challenges and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":602895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/top-seo-columns-2023-search-engine-land.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-602894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/602894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=602894"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/602894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/602895"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=602894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=602894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=602894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}