{"id":603404,"date":"2024-01-03T20:46:11","date_gmt":"2024-01-03T17:46:11","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/facebook-rolls-out-link-history-for-all-users-and-uses-data-for-targeted-ads\/"},"modified":"2024-01-03T20:46:11","modified_gmt":"2024-01-03T17:46:11","slug":"facebook-rolls-out-link-history-for-all-users-and-uses-data-for-targeted-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/facebook-rolls-out-link-history-for-all-users-and-uses-data-for-targeted-ads\/","title":{"rendered":"#Facebook rolls out \u2018Link History\u2019 for all users \u2013 and uses data for targeted ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a35ffcb336ef\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a35ffcb336ef\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/facebook-rolls-out-link-history-for-all-users-and-uses-data-for-targeted-ads\/#Although_users_have_the_choice_to_opt-out_the_feature_is_turned_on_by_default\" >Although users have the choice to opt-out, the feature is turned on by default.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Although_users_have_the_choice_to_opt-out_the_feature_is_turned_on_by_default\"><\/span>Although users have the choice to opt-out, the feature is turned on by default. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> has started archiving all users\u2019 link history globally on both Android and iOS devices.<\/p>\n<p>While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>Why we care. <\/strong>As the digital marketing industry moves towards a cookieless future and stricter privacy laws, targeted advertising, while effective, faces uncertainties. Facebook\u2019s new feature could very well prove to be a loophole for marketers wishing to reach high-value consumers, but the solution could be temporary.<\/p>\n<p><strong>Accessibility.<\/strong> This feature is gradually being introduced and so may not be currently available in your location. Meta hasn\u2019t provided a specific timeline for the rollout of the Link History archive option just yet, but it has confirmed it will be expanding to all mobile users globally.<\/p>\n<p>As of now, this feature is exclusive to mobile and is not available on desktop.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" fetchpriority=\"high\" width=\"338\" height=\"600\" alt=\"Meta Facebook Link History 338x600\" class=\"wp-image-436199\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/meta-facebook-link-history-338x600.webp 338w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/meta-facebook-link-history-190x338.webp 190w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/meta-facebook-link-history-64x113.webp 64w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/meta-facebook-link-history.webp 490w\" data-lazy-sizes=\"(max-width: 338px) 100vw, 338px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/meta-facebook-link-history-338x600.webp\"><noscript><img decoding=\"async\" fetchpriority=\"high\" width=\"338\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/meta-facebook-link-history-338x600.webp\" alt=\"Meta Facebook Link History 338x600\" class=\"wp-image-436199\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/meta-facebook-link-history-338x600.webp 338w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/meta-facebook-link-history-190x338.webp 190w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/meta-facebook-link-history-64x113.webp 64w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/meta-facebook-link-history.webp 490w\" sizes=\"(max-width: 338px) 100vw, 338px\"><\/noscript><\/figure>\n<p><strong>How it works.<\/strong> Link History is a feature that keeps track of the websites you\u2019ve visited on the Facebook mobile browser over the last 30 days. If enabled, it stores links you\u2019ve t<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ed within Facebook\u2019s Mobile Browser for this duration. It\u2019s important to note that links visited in Messenger chats are not included in Link History. <\/p>\n<p><strong>How to turn Link History off.<\/strong> To turn off this feature, follow these steps:<\/p>\n<ol>\n<li>Select any link within the Facebook app to launch Facebook\u2019s Mobile Browser.<\/li>\n<li>Click on the three dots located in the bottom right corner, then select Browser settings.<\/li>\n<li>To enable link history, toggle the switch next to \u201cAllow Link History\u201d, and confirm by tapping \u201cAllow\u201d.<\/li>\n<li>To disable link history, toggle the switch next to \u201cAllow Link History\u201d, and confirm by tapping \u201cDon\u2019t Allow\u201d.<\/li>\n<\/ol>\n<p><strong>What Facebook is saying. <\/strong>A Facebook spokesperson said:<\/p>\n<ul>\n<li>\u201cYou can choose to turn link history on or off at any time. When you turn link history off, we will immediately clear your link history and you will no longer be able to see any links that you\u2019ve visited. Additionally, we won\u2019t save your link history or use it to improve your ads across Meta technologies.\u201d<\/li>\n<li>\u201cWhen you turn link history off, it may take Meta up to 90 days to complete the deletion process.\u201d<\/li>\n<li>\u201cWhen link history is on, we may use link history information from Facebook\u2019s Mobile Browser to improve your ads across Meta technologies.\u201d<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive.<\/strong> Read Facebook\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/help\/1980001549003872?cms_platform=iphone-app&amp;helpref=platform_switcher\">announcement<\/a> in full for more information.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/facebook-link-history-targeted-ads-436197\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although users have the choice to opt-out, the feature is turned on by default. Facebook has started archiving all users\u2019 link history globally on both Android and iOS devices. While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising. Why&#8230;<\/p>\n","protected":false},"author":1,"featured_media":603405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/11\/Facebook-A-content-marketing-guide-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[122306,4974,147878,107942],"class_list":["post-603404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-meta","tag-facebook","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/603404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=603404"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/603404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/603405"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=603404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=603404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=603404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}