{"id":603542,"date":"2024-01-04T18:17:59","date_gmt":"2024-01-04T15:17:59","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-has-started-phasing-out-third-party-cookies\/"},"modified":"2024-01-04T18:17:59","modified_gmt":"2024-01-04T15:17:59","slug":"google-has-started-phasing-out-third-party-cookies","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-has-started-phasing-out-third-party-cookies\/","title":{"rendered":"#Google has started phasing out third-party cookies"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a224a608c0f9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a224a608c0f9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-has-started-phasing-out-third-party-cookies\/#A_new_tool_that_defaults_to_restricting_third-party_cookies_is_now_being_rolled_out_to_1_of_Chrome_users_globally\" >A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"A_new_tool_that_defaults_to_restricting_third-party_cookies_is_now_being_rolled_out_to_1_of_Chrome_users_globally\"><\/span>A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle has officially started to phase out third-party cookies.<\/p>\n<p>A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on January 4, 2024.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>If you have been affected, you will will receive a notification when you open Chrome on either desktop or Android devices.<\/p>\n<p><strong>Why we care.\u00a0<\/strong>If your marketing heavily depends on targeted advertising with third-party cookies, it\u2019s time to reconsider your tactics. Begin preparing your websites now before Google completely retires third-party cookies in the latter half of 2024.<\/p>\n<p><strong>Impact:<\/strong> The affect of the Tracking Protection tool rollout is yet to be determined, however, discussions among digital marketers on X indicate that advertisers are still not ready for the removal of third-party cookies:<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" fetchpriority=\"high\" width=\"800\" height=\"383\" alt=\"Google Chrome Cookies 1 800x383\" class=\"wp-image-436249\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-1-800x383.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-1-600x287.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-1-200x96.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-1-768x368.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-1.png.webp 1194w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-1-800x383.png.webp\"><noscript><img decoding=\"async\" fetchpriority=\"high\" width=\"800\" height=\"383\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-1-800x383.png.webp\" alt=\"Google Chrome Cookies 1 800x383\" class=\"wp-image-436249\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-1-800x383.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-1-600x287.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-1-200x96.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-1-768x368.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-1.png.webp 1194w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"238\" alt=\"Google Chrome Cookies 3 800x238\" class=\"wp-image-436251\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-3-800x238.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-3-600x178.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-3-200x59.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-3-768x228.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-3.png 1190w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-3-800x238.png\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"238\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-3-800x238.png\" alt=\"Google Chrome Cookies 3 800x238\" class=\"wp-image-436251\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-3-800x238.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-3-600x178.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-3-200x59.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-3-768x228.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-3.png 1190w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/noscript><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"510\" alt=\"Google Chrome Cookies 800x510\" class=\"wp-image-436248\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies--800x510.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies--530x338.png.webp 530w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies--177x113.png.webp 177w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies--768x489.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-.png.webp 1180w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies--800x510.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"510\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies--800x510.png.webp\" alt=\"Google Chrome Cookies 800x510\" class=\"wp-image-436248\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies--800x510.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies--530x338.png.webp 530w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies--177x113.png.webp 177w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies--768x489.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-.png.webp 1180w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/noscript><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"576\" alt=\"Google Chrome Cookies 2 800x576\" class=\"wp-image-436250\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-2-800x576.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-2-469x338.png.webp 469w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-2-157x113.png.webp 157w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-2-768x553.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-2.png.webp 1180w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-2-800x576.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"576\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-2-800x576.png.webp\" alt=\"Google Chrome Cookies 2 800x576\" class=\"wp-image-436250\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-2-800x576.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-2-469x338.png.webp 469w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-2-157x113.png.webp 157w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-2-768x553.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Google-Chrome-cookies-2.png.webp 1180w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/noscript><\/figure>\n<p><strong>Problems to watch out for.\u00a0<\/strong>If your site relies on third-party cookies and the roll out of Tracking Protection causes issues (for example, you refresh a page multiple times), Chrome will prompt you to temporarily re-enable them by clicking the eye icon on the address bar\u2019s right side.<\/p>\n<p><strong>What are third-party cookies?<\/strong>\u00a0A third-party cookie is a small piece of data placed on a user\u2019s device (computer, cellphone, or tablet) by a website different from the one the user is currently visiting. It tracks the user\u2019s browsing history, enabling personalized ads based on their activities.<\/p>\n<p><strong>Why now?<\/strong>\u00a0Google considers phasing out third-party cookies by the second half of 2024 as a crucial move in its Privacy Sandbox initiative. The final decision depends on resolving competition concerns from the UK\u2019s Competition and Markets Authority.<\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive.<\/strong> Read \u2018SEO and the future world without cookies\u2018 by Search Engine Land contributor Adam Audette for more information on what a cookieless world will look like for SEO and PPC marketers.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a>, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-chrome-started-phasing-out-third-party-cookies-436244\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally. Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on January 4, 2024. If&#8230;<\/p>\n","protected":false},"author":1,"featured_media":603543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/google-cookies.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,34283,147878,107942],"class_list":["post-603542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-google-chrome","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/603542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=603542"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/603542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/603543"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=603542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=603542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=603542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}