{"id":603662,"date":"2024-01-05T20:16:48","date_gmt":"2024-01-05T17:16:48","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/tiktok-planning-to-rival-amazon-with-major-u-s-expansion\/"},"modified":"2024-01-05T20:16:48","modified_gmt":"2024-01-05T17:16:48","slug":"tiktok-planning-to-rival-amazon-with-major-u-s-expansion","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/tiktok-planning-to-rival-amazon-with-major-u-s-expansion\/","title":{"rendered":"#TikTok \u2018planning to rival Amazon with major U.S. expansion\u2019"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2fb0abcac9f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2fb0abcac9f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/tiktok-planning-to-rival-amazon-with-major-u-s-expansion\/#The_platform_is_reportedly_planning_to_grow_its_ecommerce_business_tenfold_across_the_US_and_Latin_America\" >The platform is reportedly planning to grow its ecommerce business tenfold across the U.S and Latin America.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_platform_is_reportedly_planning_to_grow_its_ecommerce_business_tenfold_across_the_US_and_Latin_America\"><\/span>The platform is reportedly planning to grow its ecommerce business tenfold across the U.S and Latin America.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nTikTok is reportedly planning to rival Amazon by growing its U.S. ecommerce business, TikTok Shop, tenfold to $17.5 billion this year. <\/p>\n<p><strong>Why we care.<\/strong> TikTok Shop is a prime opportunity for brands as 83% of users make purchase decisions on the platform. If TikTok is planning a major expansion, marketers will benefit from being able to showcase their products to a larger engaged audience in the States, maximizing ROI.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" fetchpriority=\"high\" width=\"800\" height=\"408\" alt=\"Tiktok Shop 800x408\" class=\"wp-image-436276\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/tiktok-shop-800x408.webp 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/tiktok-shop-600x306.webp 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/tiktok-shop-200x102.webp 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/tiktok-shop-768x392.webp 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/tiktok-shop-1536x784.webp 1536w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/tiktok-shop.webp 1721w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/tiktok-shop-800x408.webp\"><noscript><img decoding=\"async\" fetchpriority=\"high\" width=\"800\" height=\"408\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/tiktok-shop-800x408.webp\" alt=\"Tiktok Shop 800x408\" class=\"wp-image-436276\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/tiktok-shop-800x408.webp 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/tiktok-shop-600x306.webp 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/tiktok-shop-200x102.webp 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/tiktok-shop-768x392.webp 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/tiktok-shop-1536x784.webp 1536w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/tiktok-shop.webp 1721w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript><\/figure>\n<p><strong>The details. <\/strong>TikTok is preparing to utilize its engaged user base and viral videos to boost merchandise sales on the U.S. TikTok Shop, reports <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-01-03\/tiktok-eyes-17-5-billion-shopping-business-on-amazon-s-turf\">Bloomberg<\/a>. Although the details of this strategy were recently discussed during internal meetings, it\u2019s important to note that these plans might change depending on the business\u2019s performance.<\/p>\n<p>However, if everything goes as planned, TikTok will pose a challenge not only to Amazon but also to online retail <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> brands like Temu and Shein.<\/p>\n<p><strong>Why now?<\/strong> TikTok was reportedly on the path to generating <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roximately $20 billion in global gross merchandise value \u2013 although the platform has denied this figure \u2013 with the majority of sales coming from Southeast Asia last year. The company is eyeing an expansion of its sales footprint in the U.S. and Latin America. According to two individuals familiar with the matter, TikTok is gearing up to launch its ecommerce operations in these regions in the upcoming months.<\/p>\n<p><strong>What is TikTok Shop?<\/strong> TikTok Shop allows users to make purchases while scrolling through a continuous stream of short videos and live streams within the main social media app. This feature enables both merchants and creators to display and sell products, creating a seamless in-app experience for the TikTok community to explore and buy directly.<\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive. <\/strong>Visit the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/seller-uk-accounts.tiktok.com\/account\/register?_gl=1*1vufmhc*_ga*MjE3OTU3NjcxLjE2OTI3MjkxNDc.*_ga_BZBQ2QHQSP*MTcwNDQ3Mjg5OC4xLjEuMTcwNDQ3MzQzMi4wLjAuMA..\">TikTok Shop Help Center<\/a> for more information.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/amazon-rival-amazon-us-expansion-436274\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The platform is reportedly planning to grow its ecommerce business tenfold across the U.S and Latin America. TikTok is reportedly planning to rival Amazon by growing its U.S. ecommerce business, TikTok Shop, tenfold to $17.5 billion this year. Why we care. TikTok Shop is a prime opportunity for brands as 83% of users make purchase&#8230;<\/p>\n","protected":false},"author":1,"featured_media":603663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/03\/Shutterstock_2268858475.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[2758,147878,107942,47912],"class_list":["post-603662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-amazon","tag-paid-social","tag-ppc","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/603662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=603662"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/603662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/603663"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=603662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=603662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=603662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}