{"id":603990,"date":"2024-01-08T18:26:18","date_gmt":"2024-01-08T15:26:18","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/tiktok-launches-new-ad-performance-measurement-tools\/"},"modified":"2024-01-08T18:26:18","modified_gmt":"2024-01-08T15:26:18","slug":"tiktok-launches-new-ad-performance-measurement-tools","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/tiktok-launches-new-ad-performance-measurement-tools\/","title":{"rendered":"#TikTok launches new ad performance measurement tools"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a25db62c5d8d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a25db62c5d8d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/tiktok-launches-new-ad-performance-measurement-tools\/#The_platforms_new_Cross-Channel_Partners_and_Lift_Partners_features_offer_deeper_insights_into_the_customer_journey\" >The platform&#8217;s new Cross-Channel Partners and Lift Partners features offer deeper insights into the customer journey.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_platforms_new_Cross-Channel_Partners_and_Lift_Partners_features_offer_deeper_insights_into_the_customer_journey\"><\/span>The platform&#8217;s new Cross-Channel Partners and Lift Partners features offer deeper insights into the customer journey.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nTikTok has launched two new ad performance measurement tools:<\/p>\n<ul>\n<li>Cross-Channel Partners \u2013\u00a0which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact.<\/li>\n<li>Lift Partners \u2013 this assesses the effectiveness of ads on brand metrics, sales, physical store visits, and viewership for shows or <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>.<\/li>\n<\/ul>\n<p>Given that conventional last-click attribution models fail to capture four out of five purchases attributed to TikTok, these new features are designed to offer marketers improved insights into the effectiveness of their campaigns on the social platform.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>Why we care.<\/strong> A clearer understanding of the customer journey reveals the returns from your advertising investments, empowering you to make informed decisions about your ad spend moving forward.<\/p>\n<p><strong>Cross-Channel Partners<\/strong>. This feature analyzes the impact of TikTok ads across various marketing touchpoints before a purchase is made. It focuses on two key areas:<\/p>\n<ol>\n<li><strong>Multi-touch attribution:<\/strong> This involves measuring the effectiveness of TikTok advertising across digital touchpoints. It provides marketers with a deeper understanding of the customer\u2019s path to purchase, helping them identify the most effective channels to achieve their goals.<\/li>\n<li><strong>Post-purchase survey (PPS):<\/strong> This survey-based tool integrated with e-commerce stores, helping advertisers understand how customers discover their product\/brand and gathers attitudinal metrics (how customers feel about your product). By using the voice of the customer as a source of truth, PPS helps advertisers to gain a more complete view of attribution, contributing to a deeper understanding of advertising impact.<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" fetchpriority=\"high\" width=\"800\" height=\"267\" alt=\"Cross Channel Partners 800x267\" class=\"wp-image-436309\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Cross-Channel-Partners-800x267.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Cross-Channel-Partners-600x200.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Cross-Channel-Partners-200x67.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Cross-Channel-Partners-768x256.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Cross-Channel-Partners-1536x513.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Cross-Channel-Partners.png.webp 1678w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Cross-Channel-Partners-800x267.png.webp\"><noscript><img decoding=\"async\" fetchpriority=\"high\" width=\"800\" height=\"267\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Cross-Channel-Partners-800x267.png.webp\" alt=\"Cross Channel Partners 800x267\" class=\"wp-image-436309\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Cross-Channel-Partners-800x267.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Cross-Channel-Partners-600x200.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Cross-Channel-Partners-200x67.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Cross-Channel-Partners-768x256.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Cross-Channel-Partners-1536x513.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Cross-Channel-Partners.png.webp 1678w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript><\/figure>\n<p><strong>Lift Partners<\/strong>. Lift partners gauge the impact of TikTok advertising, focusing on four main areas:<\/p>\n<ul>\n<li><strong>Brand lift:<\/strong> This uses an engaging, in-feed polling experience to measure the impact of ads on brand lift metrics like Ad Recall, Awareness, Attitude, and Favorability.<\/li>\n<li><strong>Sales lift:<\/strong> Determines how effective advertising is in driving both online and offline sales, especially beneficial for Consumer Packaged Goods marketers.<\/li>\n<li><strong>Store visit lift:<\/strong> Measures the additional visits to physical stores generated by TikTok ad campaigns.<\/li>\n<li><strong>Tune-in lift:<\/strong> Assesses the impact of advertising on increasing viewership for shows, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">movies<\/a>, or other media content.<\/li>\n<\/ul>\n<p>Brand lift, a focus area under the Measurement category, is not a new addition to the program in this launch; it has been a part of the program previously.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"274\" alt=\"Lift Partners 800x274\" class=\"wp-image-436310\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Lift-Partners-800x274.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Lift-Partners-600x205.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Lift-Partners-200x68.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Lift-Partners-768x263.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Lift-Partners-1536x526.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Lift-Partners.png.webp 1688w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Lift-Partners-800x274.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"274\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Lift-Partners-800x274.png.webp\" alt=\"Lift Partners 800x274\" class=\"wp-image-436310\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Lift-Partners-800x274.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Lift-Partners-600x205.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Lift-Partners-200x68.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Lift-Partners-768x263.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Lift-Partners-1536x526.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Lift-Partners.png.webp 1688w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/noscript><\/figure>\n<p><strong>Eligibility.<\/strong> To work with a measurement partner for Cross-Channel and Lift solutions, or to be considered for the TikTok Marketing Partners Program, visit the TikTok\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/partners.tiktok.com\/\"><u>Marketing Partners website<\/u><\/a>.<\/p>\n<p><strong>What TikTok is saying<\/strong>. Melissa Yang, Global Head of Marketing Partnerships and Industry Education, TikTok, said in a statement:<\/p>\n<ul>\n<li>\u201cPartnering with our Cross-Channel and Lift measurement experts provides better visibility into consumer behavior beyond last click.\u201d <\/li>\n<li>\u201cWorking with our partners reveals the true impact of TikTok marketing campaigns, while also providing strategic insight that can be leveraged to drive meaningful growth for businesses.\u201d<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive<\/strong>. Read TikTok\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/business\/en\/blog\/introducing-measurement-partner-specialties\">announcement<\/a> in full for more information.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/tiktok-cross-channel-lift-partners-436307\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The platform&#8217;s new Cross-Channel Partners and Lift Partners features offer deeper insights into the customer journey. TikTok has launched two new ad performance measurement tools: Cross-Channel Partners \u2013\u00a0which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Lift Partners \u2013 this assesses the effectiveness&#8230;<\/p>\n","protected":false},"author":1,"featured_media":603991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/TikTok.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147878,107942,47912],"class_list":["post-603990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-paid-social","tag-ppc","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/603990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=603990"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/603990\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/603991"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=603990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=603990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=603990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}