{"id":604281,"date":"2024-01-10T15:00:00","date_gmt":"2024-01-10T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/microsoft-ads-unveils-major-changes-to-hotel-and-property-ad-management\/"},"modified":"2024-01-10T15:00:00","modified_gmt":"2024-01-10T12:00:00","slug":"microsoft-ads-unveils-major-changes-to-hotel-and-property-ad-management","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/microsoft-ads-unveils-major-changes-to-hotel-and-property-ad-management\/","title":{"rendered":"#Microsoft Ads unveils major changes to hotel and property ad management"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a358a9d3cbe7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a358a9d3cbe7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/microsoft-ads-unveils-major-changes-to-hotel-and-property-ad-management\/#Microsoft_advises_advertisers_to_take_proactive_steps_now_for_a_seamless_transition_to_Lodging_Campaigns_in_February\" >Microsoft advises advertisers to take proactive steps now for a seamless transition to Lodging Campaigns in February.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Microsoft_advises_advertisers_to_take_proactive_steps_now_for_a_seamless_transition_to_Lodging_Campaigns_in_February\"><\/span>Microsoft advises advertisers to take proactive steps now for a seamless transition to Lodging Campaigns in February.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nMicrosoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads.<\/p>\n<p>Starting February 6, the platform will discontinue the creation of subaccounts and bid management in the Hotel Center. Moving forward, advertisers will exclusively manage lodging solutions through Lodging Campaigns.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>Despite these changes, advertisers can continue to use Hotel Center for feed management tasks, such as uploading and editing property feeds or verifying transaction messages.<\/p>\n<p><strong>Why we care. <\/strong>Advertisers must understand how Lodging Campaigns work, as they are the only option for managing Hotel Price ads and Property Promotion ads in the future. To avoid disruptions, take steps now as subaccounts and bid management in the Hotel Center will soon be retired.<\/p>\n<p><strong>Recommendations.<\/strong> For a seamless transition by February 6, Microsoft recommends marketers follow these steps:<\/p>\n<ol>\n<li>Recreate your existing Hotel Center subaccounts as lodging campaigns.<\/li>\n<li>Update your URL Tracking at the account\/campaign level, as needed.<\/li>\n<li>Leaving your Hotel Center subaccounts to run a further one to two weeks, while your Lodging campaign traffic picks up. You can also try increasing your bids slightly for Lodging Campaigns to help volume.<\/li>\n<li>After new campaigns ramp up, reduce Hotel Center budget to $0 and delete the subaccounts.<\/li>\n<\/ol>\n<p><strong>What are Hotel Price ads?<\/strong> Hotel Price Ads enable advertisers to feature their hotels on Bing.com across different devices. <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">Travel<\/a>ers will be served these ads when actively searching to book a hotel, enhancing visibility for advertisers.<\/p>\n<p><strong>What are Property Promotion ads? <\/strong>Property Promotion Ads are visual, top-positioned adson Bing Maps\u2019 hotel grid, triggered by location or amenity searches. Aimed at inspiring early-stage travelers, these ads provide advertisers an opportunity to influence decision-making.<\/p>\n<p><strong>Lodging Campaign benefits. <\/strong>A Microsoft spokesperson said the company is \u201cexcited about the possibilities that Lodging campaigns offer\u201d, including:<\/p>\n<ul>\n<li><strong>Cross-platform parity:<\/strong> Lodging Campaigns can streamline the management of Hotel Price ads and Property Promotion ads on both platforms. The enhanced campaign architecture aligns its model and functionality with Google Ads Hotel campaigns.<\/li>\n<li><strong>New ad distribution options:<\/strong> It can enhance your outreach to a broader audience of travelers by extending to Microsoft audience ads and other syndicated search partners. This expansion can result in increased engagement with your offerings as well as more bookings.<\/li>\n<li><strong>New targeting opportunities:<\/strong> Lodging Campaigns can help boost and extend the reach of online sales by utilizing existing active remarketing lists from your Microsoft Advertising search campaigns.<\/li>\n<li><strong>More control:<\/strong> This campaign type gives you the ability to run separate Hotel Price ads and Property Promotion ads campaigns.<\/li>\n<\/ul>\n<p><strong>Enrolment.<\/strong> If you are interested in taking part in the Microsoft Advertising Lodging Solution <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/forms.office.com\/pages\/responsepage.aspx?id=v4j5cvGGr0GRqy180BHbR3O5_XfbcUVMhVmuuMIEpo9UODJTUUNZNzJHWUVYUkc4UTlDMTJRREUxTi4u\">pilot initiative<\/a>, fill in the enrolment form to determine eligibility and begin the enrollment process.\u00a0<\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive.<\/strong> Read Microsoft Advertising\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/help.ads.microsoft.com\/apex\/index\/3\/en\/60154\">Lodging campaign<\/a> help guide for more information.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a>, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/microsoft-advertising-hotel-property-ads-lodging-campaigns-436407\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft advises advertisers to take proactive steps now for a seamless transition to Lodging Campaigns in February. Microsoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads. Starting February 6, the platform will discontinue the creation of subaccounts and bid management in the Hotel Center. Moving&#8230;<\/p>\n","protected":false},"author":1,"featured_media":604282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Microsoft-Ads.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[70784,48041,70286,147878,107942],"class_list":["post-604281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-advertising","tag-bing","tag-microsoft","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/604281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=604281"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/604281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/604282"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=604281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=604281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=604281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}